Managing Marketing

Kathryn Illy And Darren Chat On Navigating The Modern Marketing Revolution

Kathryn Illy is a strategic and commercially driven executive leader with over 20 years’ experience in private and public sectors, including tourism, financial services, professional services, advisory, and advertising. 

Kathryn discuss the evolving landscape of marketing, highlighting the challenges and opportunities marketers face today. She shares the dichotomy of marketing being seen as both a cost center and a growth driver, the importance of metrics and accountability, and the need for collaboration across departments. 

She emphasizes the balance between the art and science of marketing, the necessity for marketers to speak the language of business, and the value of professional credentials. Kathryn concludes with advice for young marketers on developing both hard and soft skills to succeed in the industry.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  

Listen on Podbean: https://managingmarketing.podbean.com/   

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Kim Russell And Darren Talk On The Challenges And Opportunities In QSR Marketing

Kim Russell, an award-winning marketing leader with extensive experience in the Quick Service Restaurant (QSR) sector. She talks about the competitive landscape of QSRs, her transition from agency to client-side marketing, and the unique challenges faced by brands in this industry. 

Kim shares insights on consumer behavior, the importance of authenticity, and the role of technology in enhancing customer experience. She discusses pricing strategies amidst rising costs, the significance of day part marketing, and the potential of retail media in QSRs. 

Kim also reflects on her personal achievements, including launching a successful loyalty program with Katy Perry, highlighting the emotional connection consumers have with food brands.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  

Listen on Podbean: https://managingmarketing.podbean.com/   

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Suzie Shaw, Paul Edwards And Darren Talk About The New Era of Reputation Management

Susie Shaw, APAC CEO, We Are Social and Paul Edwards, an advisor to We Are Social’s new reputation practice and Director at John Connolly and Partners, discusses the evolving landscape of corporate communication and reputation management. There was a time corporate reputations were managed by corporate communications, shaping messages for shareholders, government and the public.

But then social media arrived, and it is not just shaping but driving corporate reputation. In the new report, “Reputation at the speed of social,” it is shown how reputation has become more volatile, more visible, and far more public. 

Here they explore the impact of social media on corporate reputation, the disconnect between consumer expectations and shareholder demands, and the importance of internal culture in shaping external perceptions. 

The conversation also delves into the challenges of diversity and inclusion, the anxiety surrounding technology, and the rise of vocal advocates in brand advocacy. Ultimately, they emphasize the need for collaboration between marketing and corporate strategy to effectively manage reputation in today's fast-paced digital environment.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  

Listen on Podbean: https://managingmarketing.podbean.com/   

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Richard Benyon And Darren Chat On The Role of Technology In Agency Evaluations

Richard Benyon, CEO of the new SAAS start-up, Alliansis, discusses the importance of professional relationship management in marketing. He shares his experience developing relationship management technology and the role it plays in facilitating effective evaluations, the necessity of structured feedback, and the value of 360-degree feedback in understanding agency-client dynamics. 

They also touch on the pitfalls of one-way scorecards, the significance of emotional responses in evaluations, and the need for continuous engagement to address issues effectively. Richard emphasizes the importance of narrative in feedback and the need for calibration to uncover root causes of problems in relationships.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  

Listen on Podbean: https://managingmarketing.podbean.com/   

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Kimberley Palmer And Anton Discuss Spinning A Marketing Yarn At Bendigo Woollen Mills

Kimberly Palmer, the marketing manager at Bendigo Woollen Mills, Australia's largest manufacturer of hand knitting yarn. Kimberley, joined just over a year ago and shares her insights in transforming the marketing strategies of the company, focusing on customer engagement, brand storytelling, and community building. 

Despite economic challenges, Kimberly has achieved double-digit growth in direct-to-consumer sales by elevating the brand's visual appeal and connecting with both existing and new customers. 

Kimberley also discusses the importance of a structured trade plan, the joy of crafting, and future innovations for the brand.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  

Listen on Podbean: https://managingmarketing.podbean.com/   

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Cheryl Sing And Anton Discuss The Laptop Initiative - Giving Laptops To People In Desperate Need

Cheryl Sing, founder of an Australian charity called The Laptop Initiative, a charity focused on bridging the digital divide by providing laptops to those in need, including disadvantaged youth, refugees, and victims of domestic violence. 

Cheryl shares the origins of the initiative, the importance of technology access, and the impact of their campaigns. 

She was horrified to hear that there was over 2.6 million tonnes of e-waste generated in Australia annually, and that some of the laptops could go to people who desperately need one.

The conversation highlights the collaboration with corporate donors and advertising agencies, success stories from beneficiaries, and the challenges faced in engaging larger organizations. Listeners are encouraged to get involved and support the cause.

It’s a remarkable story that Cheryl shares with Anton. And she proudly shares that they have also just partnered with Clean Up Australia.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  

Listen on Podbean: https://managingmarketing.podbean.com/   

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Oksana Koriakova And Anton Discuss Making Branded Experience Unforgettable

Oksana Koriakova is a global marketing maverick; the Queen of Networking; and brings out-of-the-box thinking to every interaction. She is also the founder of Impero, and talks about the evolving landscape of branded merchandise and marketing strategies. 

Oksana shares her unique approach to engaging audiences through memorable presentations and the importance of creating meaningful connections with customers. 

She discusses her journey from starting a hamper company to establishing Impero, emphasizing the need for ethical sourcing and quality in branded merchandise. The conversation highlights the shift from traditional digital marketing to experiential marketing, where the focus is on creating memorable experiences that resonate with customers. 

Oksana also stresses the importance of understanding the customer journey and ensuring that every piece of merchandise serves a purpose in that journey.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  

Listen on Podbean: https://managingmarketing.podbean.com/   

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Jed Simpfendorfer And Darren Discuss What Marketers Really Want

Jed Simpfendorfer is the Director of Strategy and a partner at T-Garage and the convener of the Melbourne Marketing Collective making him uniquely qualified as a strategist and researcher, plus he has the experience as a marketer working on some of the world’s most famous consumer package goods brands at both local and global levels. 

Jed attempts to answer the difficult question, “what do marketers really want?” It is a question that agencies worldwide ask. It is a question we get asked by agencies when pitching for a marketer’s business. To date, the not particularly satisfactory answerto this complex question is, it depends.

But Jed provides eight clear things that most marketers are looking for and need in their roles and careers. 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Friends of Rhonda And Ellie Angell Discuss What It Is To Be Queer In Advertising

Julia Stretch, Fenn Aldred and Liam Jenkins are three of the leaders of Friends of Rhonda, a network set up to provide community and belonging to queer people in our industry.

In a wide ranging and candid discussion, Ellie and the team discuss what it is to be queer in advertising, and in life; queer representation in advertising and film; allyship, and what it means; the important role that Friends of Rhonda provides in connecting and supporting the queer community; and the aspirations of the group as it extends from its Melbourne base into other markets in Australia. 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Lisa Overall And Darren Discuss Bridging The Gap Between Media And Message

Lisa Overall, Managing Director of Creatalytics, a company that is closing the impact gap between media and message and maximising return on creative investment, discusses the intricate relationship between brand performance and creative optimization. She explains the role of creative analytics in enhancing media effectiveness, and the constraints that can drive creativity. 

In 1964, when Marshall McLuhan wrote “The medium is the message” there has been an on-going advertising conundrum – is it the content or the channel? Is it the creative and the media? Is it the message or the medium?

Karen Nelson Field has demonstrated that the choice of media channel impacts the attention, but the creative messaging is responsible for triggering the action.

So, assuming both are essential, how do we ensure the media and the message are working together, particularly in a world where there is so many different media choices?

Lisa shares her views on the future of measuring creative performance, the impact of time on consumer response, and the opportunities presented by social media for testing and learning.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.