Managing Marketing

Nathan Hodges, Managing Director of TrinityP3 ANZ discuss the complexities of agency rosters in the marketing landscape. He outlines the evolution of agency models, the impact of in-house agencies, and the importance of data-driven decision-making. 

Their conversation emphasizes the need for marketers to actively manage their agency relationships and adapt to the changing technological landscape, particularly with the rise of AI. Key insights include the necessity of flexibility in agency models and the importance of understanding both current and future marketing needs.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  

Listen on Podbean: https://managingmarketing.podbean.com/   

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Abe Kasbo is the founder and CEO of Verasoni. An independent marketing communications advisory firm based in New Jersey. Abe discusses why he published his latest book, Irresponsibly Digital. 

He challenges mid market leaders to confront the unchecked excesses and missed opportunities of today’s digital-first landscape. 

Abe discusess the importance of accountability, understanding customer behavior, and the need for courage in marketing strategies. He emphasizes the significance of storytelling in marketing, the pitfalls of social media engagement, and the resurgence of traditional media. 

From Pet Rocks to Trump; OpenAI to Amazon. Abe and Anton traverse the clickocracy, challenges and opportunities facing marketers today.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  

Listen on Podbean: https://managingmarketing.podbean.com/   

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Ian Perrin, founder of Speed, talks about his journey in the marketing industry, the importance of differentiating indie agencies, and the impact of mental health initiatives like Keep Talking. 

He discuss the evolving landscape of in-housing versus outsourcing, the challenges and opportunities it presents, and the transformative role of AI in marketing. 

Ian also emphasizes the need for agencies to focus on client-centric models and the importance of having open conversations about mental health in the industry.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  

Listen on Podbean: https://managingmarketing.podbean.com/   

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Darren Wallace, Executive General Manager at Bega Group, talks about the challenges and opportunities in managing iconic consumer packaged goods brands, particularly in the dairy sector. 

He discuss the importance of local ownership, the evolution of marketing strategies, navigating consumer trends, product development, distribution channels, pricing strategies, and advertising approaches. 

Darryn shares insights from his extensive career in the industry, emphasizing the significance of relationships, brand loyalty, and adapting to changing consumer preferences.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  

Listen on Podbean: https://managingmarketing.podbean.com/   

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Michael Moszynski, the CEO of London Advertising and the recently appointed Chair of WONA Digital, talks about the evolving landscape of agency pitches, the impact of technology and procurement on the selection process, and the importance of human interaction in fostering successful client-agency relationships. 

Michael shares the challenges faced by agencies in a technology-driven environment, the value of long-term relationships, and the need for creativity in marketing. The conversation also introduces the BetterPitch Framework, which outlines key principles for improving the pitch process.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  

Listen on Podbean: https://managingmarketing.podbean.com/   

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Katie Dally is a seasoned marketing executive with experience on both the agency and client sides, most recently as the General Manager of Brand, Creative, and Operations at Endeavour Group. 

Katie shares her experience transitioning to from an agency leadership role to a client roles, exploring the cultural shifts and challenges faced this transition. 

She discusses the importance of understanding the role of marketing within organizations, the need for strategic thinking in agencies, and the impact of AI on the marketing landscape. 

And Katie highlights the necessity for marketers and agencies to adapt and innovate in a rapidly changing environment while maintaining a focus on human-centric skills.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  

Listen on Podbean: https://managingmarketing.podbean.com/   

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Kathryn Illy is a strategic and commercially driven executive leader with over 20 years’ experience in private and public sectors, including tourism, financial services, professional services, advisory, and advertising. 

Kathryn discuss the evolving landscape of marketing, highlighting the challenges and opportunities marketers face today. She shares the dichotomy of marketing being seen as both a cost center and a growth driver, the importance of metrics and accountability, and the need for collaboration across departments. 

She emphasizes the balance between the art and science of marketing, the necessity for marketers to speak the language of business, and the value of professional credentials. Kathryn concludes with advice for young marketers on developing both hard and soft skills to succeed in the industry.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  

Listen on Podbean: https://managingmarketing.podbean.com/   

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Kim Russell, an award-winning marketing leader with extensive experience in the Quick Service Restaurant (QSR) sector. She talks about the competitive landscape of QSRs, her transition from agency to client-side marketing, and the unique challenges faced by brands in this industry. 

Kim shares insights on consumer behavior, the importance of authenticity, and the role of technology in enhancing customer experience. She discusses pricing strategies amidst rising costs, the significance of day part marketing, and the potential of retail media in QSRs. 

Kim also reflects on her personal achievements, including launching a successful loyalty program with Katy Perry, highlighting the emotional connection consumers have with food brands.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  

Listen on Podbean: https://managingmarketing.podbean.com/   

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Susie Shaw, APAC CEO, We Are Social and Paul Edwards, an advisor to We Are Social’s new reputation practice and Director at John Connolly and Partners, discusses the evolving landscape of corporate communication and reputation management. There was a time corporate reputations were managed by corporate communications, shaping messages for shareholders, government and the public.

But then social media arrived, and it is not just shaping but driving corporate reputation. In the new report, “Reputation at the speed of social,” it is shown how reputation has become more volatile, more visible, and far more public. 

Here they explore the impact of social media on corporate reputation, the disconnect between consumer expectations and shareholder demands, and the importance of internal culture in shaping external perceptions. 

The conversation also delves into the challenges of diversity and inclusion, the anxiety surrounding technology, and the rise of vocal advocates in brand advocacy. Ultimately, they emphasize the need for collaboration between marketing and corporate strategy to effectively manage reputation in today's fast-paced digital environment.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  

Listen on Podbean: https://managingmarketing.podbean.com/   

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Richard Benyon, CEO of the new SAAS start-up, Alliansis, discusses the importance of professional relationship management in marketing. He shares his experience developing relationship management technology and the role it plays in facilitating effective evaluations, the necessity of structured feedback, and the value of 360-degree feedback in understanding agency-client dynamics. 

They also touch on the pitfalls of one-way scorecards, the significance of emotional responses in evaluations, and the need for continuous engagement to address issues effectively. Richard emphasizes the importance of narrative in feedback and the need for calibration to uncover root causes of problems in relationships.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  

Listen on Podbean: https://managingmarketing.podbean.com/   

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.