Susan Werkner is the co-founder of The Agency Accelerators. She shares her experience working as a marketer in large corporations and large network agencies in the USA. How her experience reinforced her belief that smaller, independent suppliers could compete very successfully against their larger competitors. It was a strategy she proved worked when she started her own business. Today, Susan and her partner, Peter Applebaum are using this knowledge to help independent agencies grow. You can find out more here. https://theagencyaccelerators.com/trinity-p3/
Andy McKeon is the newly appointed Global Creative Director of tech platform Safety Culture. Following a successful career in advertising, working at Wieden + Kennedy, Goodby Silverstein and more, he moved into the world of tech, with senior roles at Apple and Facebook. Today, he is also a non-executive director on several global businesses. Who better to share the role that creativity plays in his life and the journey it has taken him on.
Mark Jarrett is the Chief Executive Officer of PHD Media Group Australia and shares some of the complex challenges facing advertisers and their media agencies and the approach PHD has taken in developing and sharing their innovative perspective to those problems and implemented solutions. And discussed the industry initiative into developing a cross-media measurement solution and the more interesting work of Karen Nelson-Field into cross-media engagement.
Simone Gupta is the CEO of award-winning PR agency One Green Bean. She reflects on her career working across the UK, USA and Australia in some of the smallest and biggest PR firms in the world and the differences between corporate PR and consumer PR and the difference between brand and corporate reputation. Plus Simone shares what it takes to make PR and Advertising to work hand in glove to deliver phenomenal results for marketers and their brands.
Haydon Bray is the Global Chief Executive Officer of Audience Precision, a media strategy, planning and activation company. He explains how their data-informed process, developed over the last decade, eliminates the guesswork for marketers in identifying their audiences, aligning top-level strategy and delivering media activation. Using a single core dataset throughout the marketing process, it removes the need to join the dot and delivers smart media planning at scale for their clients.
James Zipeure is Group Chief Operating Officer and Shane Mitchell is the Chief Product and Transformation Officer at Exact.AI, an artificial intelligence platform. Exact.AI is designed to connect the many diverse technology platforms media and marketing agencies work with to automate the low value work, allowing people more time to invest in generating value for their clients and the agency. In a world of increasing technology driven complexity, they are providing a technology solution to help advertisers and their agencies focus more on what drives value.
John Chan is the Managing Directors APAC for Berge Farrell International, a strategic brand design consultancy. John shares his passion for design and the power of design to create and build brands. From the role of packaging and corporate identity to trigger brand trials, communicate brand promises, build brand preference and generate sales and ultimately customer loyalty. Brand design is more than the outward appearance, it is all about the effect and impact it has on the customer.
Mike Chuter is the co-founder of Impact4 and the co-founder and COO of Thankful. Two companies focused on creating opportunities for organisation to define and deliver on their purpose. He defines the role of purpose and the ways organisations can develop and use their purpose to do good and do well. Beyond being a marketing function, he sees purpose as defining the organisation, not just for customers, but every including employees, shareholders, investors, suppliers, distributor and more.
In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Alastair Herbert, who is the founder of the research consultancy Linguabrand. He shares his wisdom having developed a deep-listening robot (Bob), that analyzes visual and verbal language. Alastair introduces you to how Bob listens and analyses the psychology of language that humans potentially miss in data analysis and research groups. Bob can uncover insights to help brands shift the conversation away from sounding generic, and position these more persuasively.
Nick Cummins is Creative partner at the Australian indie creative agency The Royals. Nick shares his experience as an agency creative who has built two businesses in his career and the driving role insecurity plays with creativity. He talks about the function of industry awards and the need for a trusted relationship between clients and their agencies. And his belief that the current pandemic disruption is the ideal time for agencies and marketers to be more creative in the face of uncertainty.