Managing Marketing

Elliot Pollock And Darren Discuss Understanding Cultural Clashes In A Global Market Village

Elliot Pollock is the CEO of TextAppeal and Newsroom, cross-cultural marketing and a global transcreation and social media company. He talks with Darren on the importance of understanding cultural differences to increase effectiveness and change by using the clashes to raise awareness and engagement.

https://www.trinityp3.com/2016/01/what-is-transcreation/

Rakhal Ebeli And Darren Discuss The Role Of Content Marketing And Brand Journalism In Brand Building

Rakhal Ebeli, CEO of Newsmodo shares his thoughts with Darren on new fatherhood, content marketing, brand journalism, and brands' role as content publishers. Specifically, he shares examples of where some brands are getting it right and the resources and partnerships they have to deliver the strategy.

https://www.trinityp3.com/2015/12/content-marketing-and-brand-journalism/

Anton Buchner And Darren Discuss Direct Marketing In The Transformation Driven By Data And Digital

Anton Buchner, Managing Partner of Front Foot Marketing discusses with Darren the way the disciple of direct or interactive marketing, has been reinvented by technology. And how direct marketing disciplines can inform marketers on the best strategy using technology and data to engage their audience more effectively.

https://www.trinityp3.com/2015/12/merge-direct-marketing-tactics-with-digital/

Chris Sewell And Darren Discuss Sustainable Marketing, Its Role And Challenges For Marketers

Christopher Sewell, Managing Director of the Gaia Partnership chats with Darren on his passion for sustainability and on the benefits of sustainable marketing and the opportunities for companies committed to sustainability. But also the challenges and the considerations that must be addressed when embraced as a strategy.

https://www.trinityp3.com/2015/11/role-of-sustainable-marketing/

Alun Probert Chats With Darren About Government Communications And The Impact Of Digital

Alun Probert, Group Head at GovCom Group talks with Darren about the role of marketing in Government and the changes being driven by technology to the Government communication process and the increased focus on customers from the Government perspective.

https://www.trinityp3.com/2015/11/public-sector-marketing/

Jeff Cooper, Ashton Bishop And Darren Discuss All Things Strategy For Business And Marketing

Jeff Cooper & Ashton Bishop, Senior Partners at Stepchange talk with Darren on the meaning of strategy and why it has become so confused in marketing and advertising. In a category where everyone appears to be a strategic expert, they differentiate between strategy and simply planning.

https://www.trinityp3.com/2015/11/what-makes-a-good-strategy/

Trevor Young And Darren Talk About The Importance Of Building A Personal Brand

Trevor Young, the PR Warrior shares his thinking with Darren on the importance of professionals developing a strong personal brand and why some marketers find it so hard to do. His book Micro Domination shares ways professionals can build a reputation as thought leaders in their profession.

https://www.trinityp3.com/2015/10/building-your-personal-brand/ 

Stephen Wright And Darren Talk About Media Agencies And The Way Media Agencies Are Assessed

Stephen Wright, Managing Director of Calibr8or discusses with Darren the role of media agency assessments and why media agencies find it so hard to be distinctive. Stephen also shares the insights his system, called Calibr8or, supplies media agency and their clients with the strengths and capabilities of the agency.

https://www.trinityp3.com/2015/10/capabilities-of-media-agencies/ 

Jon Manning And Darren Discuss The Price Of Everything And The Value As Well

Jon Manning, CEO of Pricing Prophets and Sans Prix discusses with Darren the fourth and often forgotten P of marketing - pricing. They talk about the role of pricing and the behavioural economics insights on pricing, plus they explore how pricing works in professional services, particularly advertising and marketing services.

https://www.trinityp3.com/2015/09/pricing-and-value/

Peter Strohkorb And Darren Discuss Marketing & Sales and The Struggle To Get The Two Aligned

Peter Strohkorb, CEO of Peter Strohkorb Consulting International shares his thoughts on the role of sales and marketing within organisations and the increasing importance of aligning the two to a common business objective. Peter discusses the various challenges and opportunities that present themselves when the two disciplines are aligned.

https://www.trinityp3.com/2015/10/sales-and-marketing-collaboration/