Managing Marketing

Steve Lightfoot And Darren Talk About The Role And Challenges Of Global Procurement

Steve Lightfoot, Senior Manager, Global Procurement at the World Federation of Advertisers discusses with Darren the challenges faced by global procurement teams and the role they will increasingly play in risk management and assisting global marketers in dealing with the huge complexity and differences of the global market on a market by market basis.

https://www.trinityp3.com/2016/07/challenges-of-global-procurement/

Debra Giampoli And Darren Discuss Bad Pitch Practice And Better Ways Of Working With Agencies

Debra Giampoli, Director, Global Strategic Agency Relations at Mondelez International, does not think the creative shoot-out is ideal for selecting an agency. She and Darren discuss the limitation of the creative pitch and then explore a new way of engaging with agencies that are being piloted by Mondelez International.

https://www.trinityp3.com/2016/06/working-with-agencies/

Ashton Bishop And Darren Discuss The Disruptive Effect Of Change On Organisations

Ashton Bishop, CEO of StepChange returns to Managing Marketing to talk with Darren on the relentless pace of change and the impact on categories, organisation and their marketing. They explore the drivers, the effect of change fatigue, and the benefits of embracing change and the opportunities it creates on a personal and organisational level.

https://www.trinityp3.com/2016/06/disruptive-effect-of-change-on-organisations/

Nathan Hodges And Darren Discuss The Complex Issue Of Ever Expanding Agency Rosters

Nathan Hodges, General Manager of TrinityP3 Marketing Management Consultants discusses with Darren the ever-increasing complexity of marketer requirements that leads to corresponding expansions in agency and supplier rosters, especially in large marketing departments in service-centric companies such as telcos and financial services.

https://www.trinityp3.com/2016/05/expanding-agency-rosters/

Gil Snir and Darren Talk About Programmatic Media Buying And Its Impact On Advertising

Gil Snir, Chief Marketing Officer at Benchmarking talks about the opportunities, considerations and challenges of programmatic media buying with Darren and they explore what marketers and advertisers should do when considering adding programmatic buying to their media strategy.

https://www.trinityp3.com/2016/06/programmatic-media-buying-opportunities/

Mark Fletcher And Darren Talk About Data, Big Data And Its Impact On Market Research

Mark Fletcher, Director, Shop Science discusses with Darren his view on the difference between data and Big Data and the way marketers are using it to get insights into consumer behaviour and the new role of market research for validating the insights and revealing the underlying motivations.

https://www.trinityp3.com/2016/04/big-data-transformation-market-research/

Mark Reinke And Darren Talk About The Role Of Marketing And The Focus On Customer And Data

Mark Reinke, Group Executive, Customer, Data and Marketing at Suncorp Group shares with Darren the challenges for marketers in service industries in shifting the business focus to the customer and the opportunities for marketers in leading the change to a customer-centric strategy.

https://www.trinityp3.com/2016/04/challenges-and-opportunities-of-customer-and-data/

Tina Fegent And Darren Chat On The State Of Marketing Procurement

Tina Fegent is a marketing procurement consultant with extensive agency and industry experience in the UK, Europe and North America. Here she discusses with Darren the state of the procurement profession and the role agencies and marketers play in the process.

https://www.trinityp3.com/2016/04/state-of-marketing-procurement/

David Indo, Tom Denford And Darren Discuss Defining Media Value In A Media Market Obsessed With Cost

David Indo and Tom Denford are joint founders and CEOs of global media consultancy ID Comms and talk with Darren on the state of the media and the media agencies across Europe and the globe. Specifically, they discuss their focus on media value and the ways to define, manage and maximise media value for their clients.

https://www.trinityp3.com/2016/03/defining-media-value/

Debbie Morrison And Darren Talk About The Increasingly Complex Challenges Facing Marketers

Debbie Morrison is the Director of the consultancy and best practice at ISBA, the voice of British Advertisers. She shares her insights on the challenges facing marketers and their procurement partners and ISBA's work to help their members address these complex issues.

https://www.trinityp3.com/2016/02/complex-challenges-facing-marketers/