Managing Marketing

Catherine King, Carl Rhodes, Adam Ballesty And Darren Discuss The Benefits Of Brands Doing Good

Catherine King, Chief Strategy Officer at Leo Burnett, Professor Carl Rhodes, Dean of UTS Business School and author of Woke Capitalism, and purpose lead Marketer extraordinaire Adam Ballesty discuss the finds from the latest round of the Good Study.

‘The Good Study 2024’, by Leo Burnett Australia, in partnership with UTS Business School and Zenith Australia, found that while Australians overwhelmingly agree it’s important for brands to do some form of good in the world (96% up 8% from 2022), only 39% believe they should take a position on social and political issues.

We hear and read a lot these days about the importance of brands and businesses doing good, as ESG continues to climb the corporate ladder and the UN Sustainable Development Goals see government and business integrate these into society.

But what impact does doing good have on business? And what is the impact on consumers and customers?

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

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Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Trena Blair And Darren Chat What It Takes To Build A Global Brand

Trena Blair is the CEO of FD Global Connections, who advises companies on successfully scaling their businesses to the USA. Trena is She is also an Amazon number 1 Best Selling Author, International Gold Stevie Award Winner (2022 & 2023), US Growth Specialist, Global Mentor, and a Non-Executive Director.

Marketers and their agencies talk about brands all the time. There are discussions on brand awareness, brand equity and increasingly answering the questions of how brands contribute to the top-line growth and bottom-line profitability of a business.

Brands can be very different, from small boutique or niche brands right up to global behemoths know by millions of people. But what does it take to not just build a brand but to take it global?

Trena has the experience marketing some of the biggest Australian brands, but also the very biggest global brands too.

 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Imogen Hewitt, Dave Bowman, Maurice Riley And Darren Discuss Agency Integration Publicis Style

Once upon a time there were advertising agencies that offered clients a full range of services, being media and creative. Where the two were considered, developed, recommended and delivered together. 

Then, in the last millennium, media was split off, and media and creative were often handled by separate and sometimes competing companies. Channel strategies, creative strategies, and connection strategies were developed by various teams, both in-house and outsourced.

But increasingly these are being put back together with what is again called “full service” but is more likely an integrated offering similar to the one Publicis Groupe developed for their client Arnott’s with The Neighbour, which we have discussed here previously.

But in this episode, we are going under the hood of the integrated offering to discuss how an integrated agency offering works with Publicis Groupe ANZ's Chief Media Officer, Imogen Hewitt, Chief Creative Officer, Dave Bowman, and Chief Data Officer, Maurice Riley.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Mark Green, Nathan And Darren Chat About How Agencies Are Adapting To Broadening Marketing Needs

Mark Green is the ANZ President of Accenture Song, Group CEO & Co-Founder of The Monkeys, and Chairman of the of the Advertising Council of Australia. He joins Nathan Hodges and Darren Woolley to follow up on a discussion about the various trends we have observed in agency rosters. 

One of the examples discussed was the recent appointment of The Monkeys, part of Accenture Song, to the NRMA account to manage their advertising and transform their CX. 

While not sharing any confidential client insights, he shared significant personal insights into marketers' changing needs and their impact on the agency world.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Kyle Roof And Darren Answer The Question Will AI Be The Death Of SEO?

Kyle Roof is the co-founder of Page Optimizer Pro. He is also responsible for developing and implementing all SEO techniques used by the agency High Voltage SEO and is the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting-edge SEO techniques.

No matter what you are reading, watching or listening to at the moment, everyone in the marketing, media and advertising world is talking about Artificial Intelligence – AI. Is it an existential threat or a tool to make us more creative, insightful, and effective? The discussion goes on, and the fact is that in many cases, only time will tell. 

However, one area where AI is impacting performance right now is SEO. Google continues to be the dominant search engine in the global market, handling more than 90% of all search queries.

However, the rollout of the Google AI search function has had some dramatic impacts on the user experience and the results for brands and media outlets, with some reporting a 40% increase in search traffic.

Kyle is here to answer the question, will AI be the end of SEO?

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketi

ng/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Kieren Antill, Ross Hastings And Darren Talk About The Anatomy Of Marketing

Kieran Antill is the Director of Brand and Marketing at Ne-Lo, and Ross Hastings is the Managing Director. Their agency, Ne-Lo, has its foundation in a gym of all places, where two people with wildly different backgrounds and perspectives, yet with a shared fascination with the challenges of modern business, met.

Kieren, who was heading up the creative team at the late JWT and was at a point of exasperated disillusionment with the way agency business models stifled innovation and marginalised creativity. 

Ross, an expert in the role of psychology in organisational leadership and culture, who was consulting and coaching executive teams and was frustrated by the lack of creativity in strategy and culture change.

Both were expecting their first-born daughters, a handy catalyst to address these frustrations and build something they were proud to tell their daughters about. So, in 2018, Ne-Lo was born, and soon after, The Anatomy of Marketing. 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Ellie Angell And Darren Talk About Why You Should Not Pitch Your Advertising Account

Ellie Angell is a Business Director at TrinityP3 and has been responsible for advising marketers through some of the more high profile and complex pitches over the past decade. Her experience has time and again that often pitching is not the ideal solution.. 

Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead.

As Australia and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our research called The State of the Pitch in Australia.

Rather than discussing how to pitch, Ellie is sharing with us the factors you must consider before decviding to pitch and explore the alternative to going to pitch.

You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/ 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Nathan Hodges And Darren Discuss The State Of Composite Pitching For Complex Agency Rosters

Nathan Hodges is the Managing Director at TrinityP3 and has led significant projects to redesign marketer agency rosters to deliver a more seamless delivery. This often results in the need to tender for a complex range of marketing capabilities.

Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead.

As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our research called The State of the Pitch in Australia.

One of the more interesting insights was the breadth of disciplines identified in the research, from strategy to production, PR to social media and influencer and more. Nathan shares the complexities and challenges of when your pitch requirement is not just a creative or media agency.

You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/ 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Chris Walton And Darren Review The Last Decade Of Media And the Next

Chris Walton, Managing Director, Nunn Media, has a long and successful career in media and back in November 2013 he was asked to provide his predictions for the coming trends in media. The result of which appeared in Mumbrella under the headline “How big data will transform media agencies”. Here we are more than ten years later to discuss how those predictions have aged over that time.

A week is a long time in politics. It is also a long time in media. So imagine how media has changed over the past decade when it comes to transparency, negotiating power, collaboration and more.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Anton Buchner And Darren Chat About The State Of Data, Digital And Technology In Pitching

Anton Buchner, TrinityP3 Senior Consultant and known as the ROI Guy is responsible for managing and facilitating some of the most interesting and nuanced pitches in this country over the past decade.

Since the pandemic, agencies around the world have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead.

As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our own research called The State of the Pitch in Australia.

One of the more interesting insights was the breadth of disciplines research, particularly Data, CRM, Loyalty, Technology, Digital and SAAS development, which Anton discusses the implication for marketer and procurement wanting to select agencies and suppliers to meet their needs in these growing categories.

You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/ 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.