Managing Marketing

Peter Rowe And Darren Discuss The Commercial Management Of Marketing

Peter Rowe is a commercial and marketing professional who chats with Darren on his role as a commercial manager within marketing and the importance of applying commercial management disciplines to the marketing function as a way of proving performance and value. He shares some of the challenges and issues for procurement, marketing and the organisation in making the transition.

https://www.trinityp3.com/2016/11/commercial-management-of-marketing/

Jon Bradshaw And Darren Discuss What Keeps The CMO Awake And Night And Why

Jon Bradshaw, Director of Brand Traction reviews with Darren the issues keeping marketing leaders awake at night and why these issues remain the same in the face of huge disruption in marketing and media. They discuss the focus on implementation often at the expense of strategy and the fact that there is no best practice in complex systems, only emerging practice.

https://www.trinityp3.com/2016/10/what-keeps-cmo-awake-at-night/

Suzie Shaw And Darren Talk About The Importance Of The CEO As The Public Face Of Business

Suzie Shaw CEO, We Are Social Australia explores with Darren the role of social media in business today and why the CEO should be taking the lead here representing the pubic face of the organisation through social media. It challenges the conventional gap between marketing and corporate affairs as they tussle for control of reputation management.

https://www.trinityp3.com/2016/10/importance-social-media-ceo/

Brett Colbert And Darren Discuss The Rapid Evolution Of Marketing Procurement

Brett Colbert, Chief Procurement Officer at MDC Partners discusses with Darren the exciting state of marketing procurement in the US, the need to move beyond savings and create a greater level of collaboration between brand and agencies to deliver increased effectiveness while focusing on opportunities for efficiency and the need to have mutually agreed measures of success and performance.

https://www.trinityp3.com/2016/11/rapid-evolution-marketing-procurement/

Sean Cummins And Darren Chat On The Death Of Advertising And The Power Of Creativity

Sean Cummins, Global CEO of Cummins and Partners talks with Darren on the difference between the Australian advertising industry and that in the USA, the fact that advertising is not dead and the need for advertisers to have more fun with their advertising to deliver greater effectiveness and make a difference to the marketplace.

https://www.trinityp3.com/2016/09/death-of-advertising-creativity/

Mat Baxter And Darren Explore The Expanding Role Of The Media Agency In Marketing

Mat Baxter, Global Chief Strategy and Creative Officer at IPG Mediabrands chats with Darren on media new business and why media agencies struggle with the new business along with the increasing role of data in influencing media decisions and how media agencies and creative agencies are coming back together with media leading the process and why.

https://www.trinityp3.com/2016/09/expanding-role-media-agency-marketing/

Mike Duda And Darren Explore The Concept Of True Performance Payments For Agencies

Mike Duda, Managing Partner of Bullish, explores the role of agencies in creating business value for their clients and yet the business model of the majority of agencies is cost recovery centric and not value-based. They discuss the role of performance-based models and incentives and the need for agencies to transform their compensation models to thrive.

https://www.trinityp3.com/2016/08/putting-value-back-into-agency-remuneration/

Michael Farmer And Darren Discuss The Changing Economics Of The Advertising Business

Michael Farmer, Chairman of Farmer & Company and the author of the industry best-seller Madison Avenue Manslaughter talks with Darren on the changing economics of the advertising business and how the holding company structure and business model has become unsustainable in the face of these changes. So where too for agencies?

https://www.trinityp3.com/2016/07/changing-economics-advertising-agency-business/ 

Bruno Gralpois And Darren Talk About The Transformation Of The Agency Ecosystem

Bruno Gralpois, co-founder and principal of Agency Mania Solutions, names after his book, Agency Mania, chats with Darren on the changing client/agency relationships and the rise of consulting firms increasingly acquiring digital agencies to acquire digital agencies expand their range of marketing services.

https://www.trinityp3.com/2016/07/transformation-client-agency-ecosystem/

Douglas Wood And Darren Chat On Good Agency Contracts And Good Contractual Practice

Douglas Wood, Partner at Reed Smith LLC explores with Darren the world of the client/agency contract and particularly what is best practice, how the internet is impacting on intellectual property rights, contracting with holding companies and the challenges of trying to develop a global or regional master services agreement that is actually enforceable across multiple jurisdictions.

https://www.trinityp3.com/2016/07/good-agency-contracts/