Managing Marketing

Annalie Killian And Darren Discuss Driving Change With Innovation, Creativity And Technology

Annalie Killian is the Director of Human Networks at Sparks & Honey and was the Founder and Curator of the AMPlify Festival. Here she talks with Darren about the role of creativity and innovation in driving change through organisations and the importance of embracing change and technology to stay relevant.

https://www.trinityp3.com/2017/04/innovation-creativity-technology-driving-change/

Andrew Reeves And Darren Talk About The Challenges Facing The Advertising Agency Business Model

Andrew Reeves is the Founder and CEO of ARC Limited with a lifetime of experience and an agency CFO. Here he chats with Darren on the current agency remuneration and business models and the challenges facing agencies in finding ways to make this work in rewarding agencies for the value they create.

https://www.trinityp3.com/2017/04/advertising-agency-business-model/

Alexandra Tselios And Darren Chat About Modern Publishing And The New Opportunities For Advertisers

Alexandra Tselios is the founder and publisher of BigSmoke.com.au. She talks with Darren about the changes in publishing and her approach to content, advertising, publicity, and the opportunities for advertisers and their agencies to engage with her audience in a way that delivers value to all involved.

https://www.trinityp3.com/2017/03/modern-publishing-new-opportunities-for-advertisers/

Mahesh Enjeti And Darren Discuss The Challenges Facing Marketers And Their Brands

Mahesh Enjeti, Managing Directors of SIA Marketing Counsel discusses with Darren the issues facing marketers today and the important role of brand in not just providing a customer promise or proposition but to define the purpose of the business or organisation for all stakeholders and to support the value proposition of the business through tangible financial contributions to the business success.

https://www.trinityp3.com/2017/03/business-challenges-facing-marketers-brands/

John Chatterton And Darren Talk About The Transformation Of Higher Education Marketing

Chief Marketing Officer, John Chatterton talks with Darren about the challenges facing marketers, particularly in the Higher Education category, which is undergoing significant transformation due to the changing expectations of students and industry. He shares some of the opportunities for marketers in the category to help manage this transformation leveraging strong brands with agile customer experience management.

https://www.trinityp3.com/2017/03/transformation-higher-education-marketing/

Denise Shrivell And Darren Talk About Media, Women In Media, And The State Of The Media

Denise Shrivell is the Founder of MediaScope and discusses with Darren the state of the media industry today, the challenges of media technology and her MediaScapes along with the role of women in media and the role Peggy’s List plays in ensuring women have equal opportunity to share their thoughts and insights in the important discussions on the issues facing the media and marketing industry.

https://www.trinityp3.com/2017/02/women-in-media-industry/

Steve Allen And Darren Talk About Media Value, Transparency And Relationships Today

Steve Allen, Chief Executive of Fusion Media has seen significant changes in the media landscape in his career and here shares with Darren his views on media value, the problem with lack of media transparency today and the continued importance of having trusted and respected relationships with media owners, media and agencies and the advertisers.

https://www.trinityp3.com/2017/01/media-value-transparency-relationships-today/

Jeff Bullas And Darren Discuss The Role Of Digital, Content And Social Media In Marketing

Jeff Bullas is the CEO at jeffbullas.com and an entrepreneur, blogger, author and marketer, who talks with Darren on the importance of strategy and a focus on return on investment when using digital, content and social media marketing techniques to ensure effectiveness and to focus you on performance in the face of increasing opportunities and options.

https://www.trinityp3.com/2016/12/digital-content-social-media-marketing/

Sara Delpopolo And Darren Chat About Social Media And The Law

Sara Delpopolo is the Principal at Axis Legal and the founder and President of the International Social Media Association and talks with Darren on the legal issues concerning social media, particularly about the role of copyright, intellectual property and trademarks but also many of the other legal issues often overlooked in the social online world.

https://www.trinityp3.com/2016/11/social-media-marketing-law/

Bill Merrick And Darren Talk About The Challenges Facing Marketers And Their Brands

Bill Merrick, Managing Director of TrinityP3 UK has had an extensive career as both a marketing director and in regional and global roles on the agency side. Here he chats with Darren on the challenges facing marketers with growing expectations from boards and shareholders, greater accountability, increased demands on their time and resources and the reduced average tenure in the role.

https://www.trinityp3.com/2016/11/challenges-facing-marketers/