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Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog. Named one of the top 20 consultancy podcast 2021 - Welp Magazine
Episodes
Tuesday Sep 05, 2017
Tuesday Sep 05, 2017
Dr Lee Styger, Director of the Executive MBA at Sydney Business School, University of Wollongong discusses with Darren the importance of innovation in businesses, but innovation that is based on developing and delivering enhanced customer experiences, rather than being yet another management fad.
https://www.trinityp3.com/2017/10/business-innovation-beyond-fad/
Tuesday Aug 22, 2017
Tuesday Aug 22, 2017
Kylie Rogers, Managing Director of Mamamia Women’s Network and Lauren Joyce, Head of Broad, their strategic consultancy talk with Darren on how women are driving commerce today and why marketers may be missing out on this dominant audience by not marketing specifically to them in the way they want to be engaged.
https://www.trinityp3.com/2017/10/importance-marketing-to-women/
Tuesday Aug 08, 2017
Tuesday Aug 08, 2017
Scott Hagedorn, CEO of the world’s fastest-growing agency, Hearts & Science talks with Darren on the important relationship between science and intuition in advertising, especially for marketers dealing with an increasingly complex world. The similarities and differences between agile marketing and the scientific method and role data play in decision-making.
https://www.trinityp3.com/2017/09/complexity-increasing-media-market/
Tuesday Jul 25, 2017
Tuesday Jul 25, 2017
Lyndon Brill, Senior Consultant at TrinityP3 and Darren discuss the sessions and topics that captured their attention at this year's annual Advertising Financial Management Conference in San Diego, USA. Covering everything from BlockChain to Transparency. Bot Fraud to Compensation and more.
https://www.trinityp3.com/2017/08/ana-advertising-financial-management-conference-san-diego/
Tuesday Jul 11, 2017
Tuesday Jul 11, 2017
Tom Skotidas is the Founder and General Manager of Skotidas Consulting Group, specialising in social and digital demand generation. Here he talks with Darren on the power of social media to generate sales and revenue as well as build business reputations and relationships.
https://www.trinityp3.com/2017/07/managing-marketing-the-concept-of-social-media-for-sales-in-b2b-relationships/
Tuesday Jun 27, 2017
Tuesday Jun 27, 2017
Luke Brown CEO and co-founder of Affinity and discusses with Darren their approach to digital advertising and the importance of clearly defining business and marketing success upfront and developing a strategy and optimising the execution against that objective.
https://www.trinityp3.com/2017/07/importance-of-measuring-performance-in-digital-marketing/
Tuesday Jun 13, 2017
Tuesday Jun 13, 2017
Adam Ferrier is the founder of Ferrier & Friends and the founder of MSIX and here he talks with Darren about the increasing role of science in marketing and the importance of the symbiotic relationship between the Mad Men and the Math Men in driving innovation, creativity and most importantly performance.
https://www.trinityp3.com/2017/06/role-of-science-in-marketing-advertising/
Tuesday May 30, 2017
Tuesday May 30, 2017
Jon Holloway is the founder of Zuper Superannuation and here he discusses with Darren the marketing challenges facing financial services companies in leveraging the full potential of marketing and advertising to innovate and build their banking and insurance brands and businesses.
https://www.trinityp3.com/2017/06/marketing-and-advertising-financial-services/
Tuesday May 16, 2017
Tuesday May 16, 2017
Sharon Foo is the Client Partner at Sparks & Honey and she talks with Darren about the importance of diversity, data and technology in understanding the cultural changes occurring in society and staying relevant to your audience, allowing you to change to meet the future needs of the market.
https://www.trinityp3.com/2017/09/importance-understanding-culture-stay-relevant/
Tuesday May 02, 2017
Tuesday May 02, 2017
Kylie Ridler-Dutton is a Senior Consultant at TrinityP3 and a specialist in agency search and selection. Here she chats with Darren regarding the agency search and selection process and the considerations required when planning and managing a successful pitch process for a wide range of agency types including creative, media, digital, social, PR, technology suppliers and more...
https://www.trinityp3.com/2017/08/robust-agency-search-selection-process/