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Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog. Named one of the top 20 consultancy podcast 2021 - Welp Magazine
Episodes
Tuesday Oct 06, 2015
Tuesday Oct 06, 2015
Trevor Young, the PR Warrior shares his thinking with Darren on the importance of professionals developing a strong personal brand and why some marketers find it so hard to do. His book Micro Domination shares ways professionals can build a reputation as thought leaders in their profession.
https://www.trinityp3.com/2015/10/building-your-personal-brand/
Tuesday Sep 22, 2015
Tuesday Sep 22, 2015
Stephen Wright, Managing Director of Calibr8or discusses with Darren the role of media agency assessments and why media agencies find it so hard to be distinctive. Stephen also shares the insights his system, called Calibr8or, supplies media agency and their clients with the strengths and capabilities of the agency.
https://www.trinityp3.com/2015/10/capabilities-of-media-agencies/
Tuesday Sep 08, 2015
Tuesday Sep 08, 2015
Jon Manning, CEO of Pricing Prophets and Sans Prix discusses with Darren the fourth and often forgotten P of marketing - pricing. They talk about the role of pricing and the behavioural economics insights on pricing, plus they explore how pricing works in professional services, particularly advertising and marketing services.
https://www.trinityp3.com/2015/09/pricing-and-value/
Tuesday Aug 25, 2015
Tuesday Aug 25, 2015
Peter Strohkorb, CEO of Peter Strohkorb Consulting International shares his thoughts on the role of sales and marketing within organisations and the increasing importance of aligning the two to a common business objective. Peter discusses the various challenges and opportunities that present themselves when the two disciplines are aligned.
https://www.trinityp3.com/2015/10/sales-and-marketing-collaboration/
Tuesday Aug 11, 2015
Tuesday Aug 11, 2015
Glenn Granger, CEO at Marketing QED, talks data with Darren and its role in informing fact-based decision making rather than simply relying on intuition. They discuss the challenges, processes and benefits of taking a Math Men approach to marketing instead of the traditional Mad Men-style. And provide insights into why we work the way we do and how to improve.
https://www.trinityp3.com/2015/08/data-intuition-decision-making/
Tuesday Jul 28, 2015
Tuesday Jul 28, 2015
Nic Christensen, Deputy Editor of the marketing news site, Mumbrella, shares his thoughts on how well or perhaps how poorly agencies and marketers engage with journalists. He and Darren discuss the role of journalists covering a profession like marketing and the concept of commercial confidentiality in the trade media.
https://www.trinityp3.com/2015/07/journalists-confidentiality-pr-pitches/
Saturday Jul 11, 2015
Saturday Jul 11, 2015
Peter Le Guay, Partner at Thomson Geer, talks about the legal concept of agents of a principal and independent contractors. Together Darren and Peter explore the difference between the two and how the legal concept of an agent or agency is no longer reflected in the practical applications with the advertising, media and marketing category.
https://www.trinityp3.com/2015/09/agents-or-independent-contractors/
Saturday Jul 11, 2015
Saturday Jul 11, 2015
Cam Carter, the founder of Navigare, shares his thoughts with Darren on what it takes to create high-performance marketing and agency teams. They discuss the roles of tools, such as surveys and explore the function of a third-party consultant in assisting in managing the process to optimise the relationships and outputs of the client/agency relationship.
https://www.trinityp3.com/2015/08/high-performance-client-agency-relationships/
Saturday Jul 11, 2015
Saturday Jul 11, 2015
Shawn Callahan, the founder of Anecdote, discusses storytelling with Darren and how it is applied to business, marketing and advertising. Shawn shares some of his observations on where marketers and their agencies often get the storytelling concept wrong and questions the merits of story-doing, the latest trend in the advertising industry.
https://www.trinityp3.com/2015/07/storytelling-in-business-and-marketing/