Managing Marketing

Mark Reinke And Darren Talk About The Role Of Marketing And The Focus On Customer And Data

Mark Reinke, Group Executive, Customer, Data and Marketing at Suncorp Group shares with Darren the challenges for marketers in service industries in shifting the business focus to the customer and the opportunities for marketers in leading the change to a customer-centric strategy.

https://www.trinityp3.com/2016/04/challenges-and-opportunities-of-customer-and-data/

Tina Fegent And Darren Chat On The State Of Marketing Procurement

Tina Fegent is a marketing procurement consultant with extensive agency and industry experience in the UK, Europe and North America. Here she discusses with Darren the state of the procurement profession and the role agencies and marketers play in the process.

https://www.trinityp3.com/2016/04/state-of-marketing-procurement/

David Indo, Tom Denford And Darren Discuss Defining Media Value In A Media Market Obsessed With Cost

David Indo and Tom Denford are joint founders and CEOs of global media consultancy ID Comms and talk with Darren on the state of the media and the media agencies across Europe and the globe. Specifically, they discuss their focus on media value and the ways to define, manage and maximise media value for their clients.

https://www.trinityp3.com/2016/03/defining-media-value/

Debbie Morrison And Darren Talk About The Increasingly Complex Challenges Facing Marketers

Debbie Morrison is the Director of the consultancy and best practice at ISBA, the voice of British Advertisers. She shares her insights on the challenges facing marketers and their procurement partners and ISBA's work to help their members address these complex issues.

https://www.trinityp3.com/2016/02/complex-challenges-facing-marketers/

Elliot Pollock And Darren Discuss Understanding Cultural Clashes In A Global Market Village

Elliot Pollock is the CEO of TextAppeal and Newsroom, cross-cultural marketing and a global transcreation and social media company. He talks with Darren on the importance of understanding cultural differences to increase effectiveness and change by using the clashes to raise awareness and engagement.

https://www.trinityp3.com/2016/01/what-is-transcreation/

Rakhal Ebeli And Darren Discuss The Role Of Content Marketing And Brand Journalism In Brand Building

Rakhal Ebeli, CEO of Newsmodo shares his thoughts with Darren on new fatherhood, content marketing, brand journalism, and brands' role as content publishers. Specifically, he shares examples of where some brands are getting it right and the resources and partnerships they have to deliver the strategy.

https://www.trinityp3.com/2015/12/content-marketing-and-brand-journalism/

Anton Buchner And Darren Discuss Direct Marketing In The Transformation Driven By Data And Digital

Anton Buchner, Managing Partner of Front Foot Marketing discusses with Darren the way the disciple of direct or interactive marketing, has been reinvented by technology. And how direct marketing disciplines can inform marketers on the best strategy using technology and data to engage their audience more effectively.

https://www.trinityp3.com/2015/12/merge-direct-marketing-tactics-with-digital/

Chris Sewell And Darren Discuss Sustainable Marketing, Its Role And Challenges For Marketers

Christopher Sewell, Managing Director of the Gaia Partnership chats with Darren on his passion for sustainability and on the benefits of sustainable marketing and the opportunities for companies committed to sustainability. But also the challenges and the considerations that must be addressed when embraced as a strategy.

https://www.trinityp3.com/2015/11/role-of-sustainable-marketing/

Alun Probert Chats With Darren About Government Communications And The Impact Of Digital

Alun Probert, Group Head at GovCom Group talks with Darren about the role of marketing in Government and the changes being driven by technology to the Government communication process and the increased focus on customers from the Government perspective.

https://www.trinityp3.com/2015/11/public-sector-marketing/

Jeff Cooper, Ashton Bishop And Darren Discuss All Things Strategy For Business And Marketing

Jeff Cooper & Ashton Bishop, Senior Partners at Stepchange talk with Darren on the meaning of strategy and why it has become so confused in marketing and advertising. In a category where everyone appears to be a strategic expert, they differentiate between strategy and simply planning.

https://www.trinityp3.com/2015/11/what-makes-a-good-strategy/