Managing Marketing

David Angell And Darren Discuss The Importance Of Media Agency Contracts

David Angell is Head of Media and General Manager at TrinityP3 and has just started his own podcast called Media Angles where he interviews media influencers on all the media angles. But here he talks with Darren about the role and importance of robust, relevant and rigorous media contracts to ensure transparency, value delivery and performance.

https://www.trinityp3.com/2018/08/importance-of-media-agency-contracts/ 

Elizabeth Heusler And Darren Chat About Public Relations And Its Role In Marketing

Elizabeth Heusler is a media maverick, communications warrior and strategy zealot. Here she talks with Darren on the changing role and face of public relations and the opportunities marketers may overlook of misuse in the way they engage public relations into the communications mix.

https://www.trinityp3.com/2018/08/public-relations-role-in-marketing/

Martin Cass And Darren Talk About How Data Is Making Media Planning And Buying More Accountable

Martin Cass, CEO of MDC Media Partners and Assembly, has a long history of running media agencies. Here he discusses with Darren how after leaving Carat, a year at the Wharton Business School and a meeting with the number crunchers behind ‘Money Ball’ transformed the way they do media at MDC Media Partners today.

https://www.trinityp3.com/2018/07/data-making-media-planning-buying-more-accountable/

Justin Ricketts And Darren Chat About The Benefits And Complications Of Production Decoupling

Justin Ricketts is the CEO of Hogarth Australia and recently shared his thoughts on recombining media and creative agencies, while still recommending that the resultant production be decoupled. While decoupling production has been common in the UK for decades it is still a hot topic in many markets and he discusses the benefits and the challenges of getting it right.

https://www.trinityp3.com/2018/07/benefits-complications-of-production-decoupling/

Nicole Sheffield And Darren Talk About The Transparency Of The Murky Digital Media Supply Chain

Nicole Sheffield is an industry leader in digital media holding roles like the Chief Digital Officer at News Corp Australia and Chair of the IAB. Here Nicole talks with Darren on the changes and challenges in the digital media supply chain, including transparency, measurement and value. All of this is made even more complicated by the constantly evolving nature of the ecosystem and challenging marketers to deliver meaningful results for brands and businesses.

https://www.trinityp3.com/2018/07/achieving-transparency-digital-media-supply-chain/ 

John Oldfield And Darren Discuss The Profession Of Advertising And Management Consulting

John Oldfield is the Ambassador for Worldwide Partners, a global network of independent agencies. He was also the Membership Director for the IPA in the UK. Here he discusses with Darren the difference between a trade and a profession and how the IPA is providing a professional accreditation program for advertising professionals globally as a Chartered Profession. They also compare advertising and management consulting identifying some key differences.

https://www.trinityp3.com/2018/08/profession-of-advertising-compared-to-management-consultants/

Will Scully-Power And Darren Talk Data, Big Data, Small Data, First, Second And Third Party Data

Will Scully-Powers is the Area Vice President of OSF Digital. Here, Will and Darren discuss Big Data versus Small Data, the role of first, second, and third-party data, the role of data in transforming organisations to be customer-centric or customer-first, and how technology like blockchain will transform privacy issues around data.

https://www.trinityp3.com/2018/06/big-data-small-data-first-second-third-party-data/

Harry Preston And Darren Discuss Innovations In The Video And Film Production Industry

Harry Preston is the Managing Director A/NZ of Genero, a technology platform for more than 300,000 film and video creators, connecting this community with advertisers, marketers, and agencies. Here Harry discusses the innovations occurring in the industry and how technology is making high-quality productions faster, more accessible and lower cost.

https://www.trinityp3.com/2018/06/innovation-in-film-production-industry/

Steve Emanouel And Darren Chat About The Impact Of Data And Technology On Customer Retention

Steve Emanouel is the Managing Director of Spyglaz, a data platform that helps organisations identify customers most likely to churn. Here Steve talks with Darren on how his career has evolved since they worked together at JWT in the late 1990s and the role of direct marketing and digital technology in B2B businesses. They also discuss the strategic flaws in focusing on acquisition and the importance of customer retention for business success.

https://www.trinityp3.com/2018/05/impact-data-technology-customer-retention-acquisition/

David Angell And Darren Discuss The Role And Challenges Facing Media Agencies

David Angell is the General Manager and Head of Media at TrinityP3 and here he chats with Darren on the increasingly complex role played by media agencies and the challenges they face in meeting the needs and demands of their advertiser clients. As intermediaries between advertisers and the media providers,, they are increasingly challenged with managing this complex relationship and contributing to overall marketing performance.

https://www.trinityp3.com/2018/04/changing-role-challenges-facing-media-agencies/