Managing Marketing

Mike Duda And Darren Explore The Concept Of True Performance Payments For Agencies

Mike Duda, Managing Partner of Bullish, explores the role of agencies in creating business value for their clients and yet the business model of the majority of agencies is cost recovery centric and not value-based. They discuss the role of performance-based models and incentives and the need for agencies to transform their compensation models to thrive.

https://www.trinityp3.com/2016/08/putting-value-back-into-agency-remuneration/

Michael Farmer And Darren Discuss The Changing Economics Of The Advertising Business

Michael Farmer, Chairman of Farmer & Company and the author of the industry best-seller Madison Avenue Manslaughter talks with Darren on the changing economics of the advertising business and how the holding company structure and business model has become unsustainable in the face of these changes. So where too for agencies?

https://www.trinityp3.com/2016/07/changing-economics-advertising-agency-business/ 

Bruno Gralpois And Darren Talk About The Transformation Of The Agency Ecosystem

Bruno Gralpois, co-founder and principal of Agency Mania Solutions, names after his book, Agency Mania, chats with Darren on the changing client/agency relationships and the rise of consulting firms increasingly acquiring digital agencies to acquire digital agencies expand their range of marketing services.

https://www.trinityp3.com/2016/07/transformation-client-agency-ecosystem/

Douglas Wood And Darren Chat On Good Agency Contracts And Good Contractual Practice

Douglas Wood, Partner at Reed Smith LLC explores with Darren the world of the client/agency contract and particularly what is best practice, how the internet is impacting on intellectual property rights, contracting with holding companies and the challenges of trying to develop a global or regional master services agreement that is actually enforceable across multiple jurisdictions.

https://www.trinityp3.com/2016/07/good-agency-contracts/

Steve Lightfoot And Darren Talk About The Role And Challenges Of Global Procurement

Steve Lightfoot, Senior Manager, Global Procurement at the World Federation of Advertisers discusses with Darren the challenges faced by global procurement teams and the role they will increasingly play in risk management and assisting global marketers in dealing with the huge complexity and differences of the global market on a market by market basis.

https://www.trinityp3.com/2016/07/challenges-of-global-procurement/

Debra Giampoli And Darren Discuss Bad Pitch Practice And Better Ways Of Working With Agencies

Debra Giampoli, Director, Global Strategic Agency Relations at Mondelez International, does not think the creative shoot-out is ideal for selecting an agency. She and Darren discuss the limitation of the creative pitch and then explore a new way of engaging with agencies that are being piloted by Mondelez International.

https://www.trinityp3.com/2016/06/working-with-agencies/

Ashton Bishop And Darren Discuss The Disruptive Effect Of Change On Organisations

Ashton Bishop, CEO of StepChange returns to Managing Marketing to talk with Darren on the relentless pace of change and the impact on categories, organisation and their marketing. They explore the drivers, the effect of change fatigue, and the benefits of embracing change and the opportunities it creates on a personal and organisational level.

https://www.trinityp3.com/2016/06/disruptive-effect-of-change-on-organisations/

Nathan Hodges And Darren Discuss The Complex Issue Of Ever Expanding Agency Rosters

Nathan Hodges, General Manager of TrinityP3 Marketing Management Consultants discusses with Darren the ever-increasing complexity of marketer requirements that leads to corresponding expansions in agency and supplier rosters, especially in large marketing departments in service-centric companies such as telcos and financial services.

https://www.trinityp3.com/2016/05/expanding-agency-rosters/

Gil Snir and Darren Talk About Programmatic Media Buying And Its Impact On Advertising

Gil Snir, Chief Marketing Officer at Benchmarking talks about the opportunities, considerations and challenges of programmatic media buying with Darren and they explore what marketers and advertisers should do when considering adding programmatic buying to their media strategy.

https://www.trinityp3.com/2016/06/programmatic-media-buying-opportunities/

Mark Fletcher And Darren Talk About Data, Big Data And Its Impact On Market Research

Mark Fletcher, Director, Shop Science discusses with Darren his view on the difference between data and Big Data and the way marketers are using it to get insights into consumer behaviour and the new role of market research for validating the insights and revealing the underlying motivations.

https://www.trinityp3.com/2016/04/big-data-transformation-market-research/