Managing Marketing

Mari Kauppinen And Darren Talks On The Need For Short, Medium And Long Term Strategy

Mari Kauppinen is Head of Marketing, Digital, Channels and Demand Generation at IBM Australia and a speaker and on the Advisory Board of AdTech Sydney 2019. Here Mari shares with Darren her view of changes in marketing for B2B, B2C and what she calls B2I enabled by data and technology and the need for marketers to take a short, medium and long-term view of their strategy.

https://www.trinityp3.com/2018/12/need-for-short-medium-long-term-strategy/ 

Mark Ritson And Darren Discuss The Importance Of Mastering Marketing Principles

LANGUAGE WARNING: Mark Ritson is well known for his coarse language, which is reproduced here in full. If you find course language offensive please do not proceed any further.

Professor Mark Ritson is opinionated, entertaining and outspoken on the issues facing marketing, advertising and media. Here Mark talks about the challenges facing marketing and the importance of mastering the principles of marketing to deal with the challenges facing marketers, which is why he developed his Mini-MBA in Marketing.

Find out more on the Mini MBA here at https://mba.marketingweek.com/

https://www.trinityp3.com/2018/11/mastering-marketing-principles/ 

Nick Law And Darren Chat About Creativity In A Digital Age

Nick Law is the President of Publicis Communications and Chief Creative Officer of Publicis Groupe. He talks with Darren on the role of creativity and the approach to building brands in the digital age and why advertisers and agencies need to transform to maximise the opportunities technology provides.

https://www.trinityp3.com/2018/11/creativity-in-a-digital-age/ 

Anne Miles And Darren Chat About New Ways Of Working With Creative And Production People

Anne Miles is the Managing Director and Executive Producer of International Creative Services. Anne shares with Darren her vision of ways marketers can work more directly with creative and production people without the layers of administration and management found in the traditional models. She also talks about how the industry is often overlooking the invaluable resources of older, more experienced professionals who have been often rejected from adland.

https://www.trinityp3.com/2018/11/working-with-creative-people/ 

David Angell And Darren Discuss Digital Media Buying And If Marketers Are Getting The Benefit

David Angell is Head of Media and General Manager at TrinityP3 and has his own podcast called Media Angles where he interviews media influencers on all the media angles. But here he chats with Darren about the evolution of digital trading models and how agencies are changing but that perhaps advertisers are not taking full advantage of the changes in the way digital media buying is done today.

https://www.trinityp3.com/2018/10/digital-media-buying-are-marketers-getting-benefits/

Shawn Callahan And Darren Chat About Storytelling For Business And The Role Of Anecdotes

Shawn Callahan, award-winning author of Putting Stories to Work and co-founder of Anecdote, a business storytelling company shares anecdotes with Darren about the role of storytelling in business and how often people get the concept of storytelling wrong when it comes to using it as a business tool, continuing their podcast discussion from 2015.

https://www.trinityp3.com/2018/09/storytelling-for-business-role-of-anecdotes/

Julia Vargiu And Darren Talk About Advertising Agency New Business Successes And Failures

Julia Vargiu is the founder of New Business Methodology and the Australian Director of SI Partners Global. She chats with Darren as they share the stories on how agencies get new business and pitching right and how they get it horribly wrong.

https://www.trinityp3.com/2018/09/advertising-agency-new-business-successes-and-failures/

Ben Sharp And Darren Talk About When Customer Experience, Technology And Data Go Bad

Ben Sharp is a Commercial Business Leader and Mentor, Investor and Non-Executive Director, and Chairman. Ben chats with Darren and on how he became a LinkedIn Viral Sensation when the BPme app failed and he posted the implications on LinkedIn, which has had more than 300,000 views in less than ten days. He also shares the response from BP and the lessons to be learned by marketers everywhere.

https://www.trinityp3.com/2018/09/when-customer-experience-technology-data-go-bad/

Michael Morrison And Darren Discuss The Misunderstood Concept Of Mental Harm In The Workplace

Michael Morrison was a highly successful media and advertising executive who is now the Founder of the Blacklight Principle. Here he talks with Darren about his own experience of the advertising and media industry and the impact of mental harm and mental health in the workplace and the important work in addressing this issue in the same way we acknowledge physical harm.

https://www.trinityp3.com/2018/08/psychological-harm-in-workplace/

David Angell And Darren Discuss The Importance Of Media Agency Contracts

David Angell is Head of Media and General Manager at TrinityP3 and has just started his own podcast called Media Angles where he interviews media influencers on all the media angles. But here he talks with Darren about the role and importance of robust, relevant and rigorous media contracts to ensure transparency, value delivery and performance.

https://www.trinityp3.com/2018/08/importance-of-media-agency-contracts/