Managing Marketing

Virginia Hyland And Darren Chat On The State Of Media For Independent Agencies

Virginia Hyland is the founder of Hyland Media and a Board Director for the Media Federation of Australia. She talks with Darren on the state of the media relationships and the role of programmatic, the rise of the small independent agency and the management consultants and the opportunities these provide for focusing the market attention on media value.

https://www.trinityp3.com/2019/03/state-of-media-for-independent-agencies/

Jo Gaines And Darren Talk About Building Brands Through Better Customer Experience

Jo Gaines is the AVP Salesforce Data & Audiences & Co-VP APAC Salesforce Women's Network and moderating a CMO panel at Ad-Tech Sydney in March 2019 to discuss taking customer experience to the next level. Jo shares her view on the fact the market has reached a tipping point where many organisations are building their brands through managing customer experience enabled by technology platforms and customer data.

https://www.trinityp3.com/2019/02/building-brands-through-better-customer-experience/

Zena Churchill And Darren Talk On Organisational Resilience, Adaptability And Agility

Zena Churchill is the Director of Max & Buddy Marketing Experts with experience managing marketing teams and agency teams. Here, Zena discusses with Darren the challenges facing organisations in adapting and responding to the complex changes within the market. They explore the opportunities provided in General Stanley McChrystal’s book Team of Teams for organisations to restructure to become future proof.

https://www.trinityp3.com/2019/02/organisational-resilience-adaptability-agility/ 

Chloe Hooper And Darren Chat About The Good, The Bad And The Ugly Of Media Agency Pitches

Chloe Hooper is the National New Business and Marketing Director at media agency PHD. Here she shares her extensive agency perspective with Darren of best practice pitching, worst practice pitching, and how pitching can be improved to deliver better outcomes for marketers and advertisers. Including the role of marketers, procurement and consultants in the process.

https://www.trinityp3.com/2019/02/good-bad-ugly-media-agency-pitches/

Alison Michalk And Darren Talk About Social Media, Online Communities And Crisis Management

Alison Michalk is the CEO of Quiip, a Social Media and Online Community Management Company. Here Alison shares with Darren the role of online community management in a crisis and the importance of building an online community as a moat around your business, brand and organisation to protect it in a crisis. She also highlights the important role Community Management plays in all aspects of the business from Marketing and Sales to Corporate Communications.

https://www.trinityp3.com/2019/02/social-media-online-communities-crisis-management/

Peter Miller And Darren Talk About Fake News And Its Impact On News Media

Peter Miller is the CEO of News Media Works. He chats with Darren on the role of News Media in society as the fourth estate of democracy and the impact of #FakeNews on news media brands. The irony of Facebook turning to trusted media such as out of home, television and newspapers to spread their message on fake news, fake accounts and data security and the double standard the industry appears to have on media metrics.

https://www.trinityp3.com/2019/01/fake-news-impact-on-news-media/

Julian Barrans And Darren Discuss Marketing Strategy, Planning And Implementation

Julian Barrans is the Business Director for TrinityP3 in Asia but has also had a long career as a global marketer at Mars. Here he shares with Darren the disciplined business approach to marketing and the role of strategy, planning and the all-important implementation to drive brand value and why marketing needs to sit at the table with their colleagues to drive and deliver business growth.

https://www.trinityp3.com/2019/01/managing-marketing-marketing-strategy-planning-and-implementation-from-a-cmo-perspective/

Kshira Saagar And Darren Discuss Data Transformation Within Your Organisation

Kshira Saagar (Pronounced Shee-Raa Sa-Ga) is the Head of Analytics and Data Science at The Iconic and a speaker at AdTech Sydney 2019. Here he talks with Darren about the business intelligence and strategy role that data plays in driving business performance across the whole organisation and why an organisation must transform their culture and processes to fully deliver the results data can provide.

https://www.trinityp3.com/2019/01/data-transformation-within-your-organisation/

Jane Caro And Darren Talk About The Power Of Words, Creativity, Education And Diversity

Jane Caro, author, novelist, lecturer, mentor, social commentator, columnist, workshop facilitator, speaker, broadcaster and in her own words, a jumped-up ‘award winning’ copywriter and Walkley Award recipient. She chats with Darren on her love of words, her passion for people and the role of education, empathy and diversity in creativity.

https://www.trinityp3.com/2018/12/power-of-words-creativity-education-diversity/

Mark Jones And Darren Discuss The Important Use Of A Brand Story

Mark Jones is the Chief Storyteller and CEO of Filtered Media and co-host of The CMO Show podcast. He sits down with Darren to discuss storytelling for brands and businesses and how a great brand story or narrative can be used across paid, earned and owned media channels to build trust in the brand with customers, suppliers, employees and other stakeholders.

https://www.trinityp3.com/2018/12/important-use-of-brand-story/