Managing Marketing

Steve Allen And Darren Talk About Media Value, Transparency And Relationships Today

Steve Allen, Chief Executive of Fusion Media has seen significant changes in the media landscape in his career and here shares with Darren his views on media value, the problem with lack of media transparency today and the continued importance of having trusted and respected relationships with media owners, media and agencies and the advertisers.

https://www.trinityp3.com/2017/01/media-value-transparency-relationships-today/

Jeff Bullas And Darren Discuss The Role Of Digital, Content And Social Media In Marketing

Jeff Bullas is the CEO at jeffbullas.com and an entrepreneur, blogger, author and marketer, who talks with Darren on the importance of strategy and a focus on return on investment when using digital, content and social media marketing techniques to ensure effectiveness and to focus you on performance in the face of increasing opportunities and options.

https://www.trinityp3.com/2016/12/digital-content-social-media-marketing/

Sara Delpopolo And Darren Chat About Social Media And The Law

Sara Delpopolo is the Principal at Axis Legal and the founder and President of the International Social Media Association and talks with Darren on the legal issues concerning social media, particularly about the role of copyright, intellectual property and trademarks but also many of the other legal issues often overlooked in the social online world.

https://www.trinityp3.com/2016/11/social-media-marketing-law/

Bill Merrick And Darren Talk About The Challenges Facing Marketers And Their Brands

Bill Merrick, Managing Director of TrinityP3 UK has had an extensive career as both a marketing director and in regional and global roles on the agency side. Here he chats with Darren on the challenges facing marketers with growing expectations from boards and shareholders, greater accountability, increased demands on their time and resources and the reduced average tenure in the role.

https://www.trinityp3.com/2016/11/challenges-facing-marketers/

Peter Rowe And Darren Discuss The Commercial Management Of Marketing

Peter Rowe is a commercial and marketing professional who chats with Darren on his role as a commercial manager within marketing and the importance of applying commercial management disciplines to the marketing function as a way of proving performance and value. He shares some of the challenges and issues for procurement, marketing and the organisation in making the transition.

https://www.trinityp3.com/2016/11/commercial-management-of-marketing/

Jon Bradshaw And Darren Discuss What Keeps The CMO Awake And Night And Why

Jon Bradshaw, Director of Brand Traction reviews with Darren the issues keeping marketing leaders awake at night and why these issues remain the same in the face of huge disruption in marketing and media. They discuss the focus on implementation often at the expense of strategy and the fact that there is no best practice in complex systems, only emerging practice.

https://www.trinityp3.com/2016/10/what-keeps-cmo-awake-at-night/

Suzie Shaw And Darren Talk About The Importance Of The CEO As The Public Face Of Business

Suzie Shaw CEO, We Are Social Australia explores with Darren the role of social media in business today and why the CEO should be taking the lead here representing the pubic face of the organisation through social media. It challenges the conventional gap between marketing and corporate affairs as they tussle for control of reputation management.

https://www.trinityp3.com/2016/10/importance-social-media-ceo/

Brett Colbert And Darren Discuss The Rapid Evolution Of Marketing Procurement

Brett Colbert, Chief Procurement Officer at MDC Partners discusses with Darren the exciting state of marketing procurement in the US, the need to move beyond savings and create a greater level of collaboration between brand and agencies to deliver increased effectiveness while focusing on opportunities for efficiency and the need to have mutually agreed measures of success and performance.

https://www.trinityp3.com/2016/11/rapid-evolution-marketing-procurement/

Sean Cummins And Darren Chat On The Death Of Advertising And The Power Of Creativity

Sean Cummins, Global CEO of Cummins and Partners talks with Darren on the difference between the Australian advertising industry and that in the USA, the fact that advertising is not dead and the need for advertisers to have more fun with their advertising to deliver greater effectiveness and make a difference to the marketplace.

https://www.trinityp3.com/2016/09/death-of-advertising-creativity/

Mat Baxter And Darren Explore The Expanding Role Of The Media Agency In Marketing

Mat Baxter, Global Chief Strategy and Creative Officer at IPG Mediabrands chats with Darren on media new business and why media agencies struggle with the new business along with the increasing role of data in influencing media decisions and how media agencies and creative agencies are coming back together with media leading the process and why.

https://www.trinityp3.com/2016/09/expanding-role-media-agency-marketing/