Managing Marketing

Tristan Ozinga And Darren Chat On The Role Of Technology In Improving Media Agency Productivity

Tristan Ozinga is the Co-founder and Chief Vision Officer of Advvy. He discusses with Darren the transformation occurring within Media Agencies as technology such as DMP, programmatic trading desks, AI and blockchain make the business of media agency planning and buying more automated and efficient and in the process improve the productivity of the agency resources for the benefit of all involved.

https://www.trinityp3.com/2019/05/technology-improving-media-agency-productivity/ 

Peter Applebaum And Darren Talk About The Power Of Direct Marketing In A Digital World

Peter Applebaum is the Managing Director at Tick Yes and the author of the book ‘Customer Romance, How to build your brand one customer at a time’. He chats with Darren on how direct marketing principles are more relevant today in a digital world than ever before and how the problem is that technology often stands in the way of great direct marketing strategy rather than enabling it to deliver the results marketers need.

https://www.trinityp3.com/2019/05/power-direct-marketing-digital-world/

James Welch And Darren Discuss The State Of Agency Business Development Internationally

James Welch is a New Business Guru who has worked with and for Agencies in London, Singapore, Sydney and Dubai. Here, he discusses the state of New Business and Business development with Darren across the multiple markets he has experienced and gives advice on what works and what to avoid when developing and implementing a business growth strategy in your agency.

https://www.trinityp3.com/2019/04/agency-business-development/

Dennis Flad, Nik Guido And Darren Discuss Business Strategy Alignment In Brand Building

Dennis Flad and Nikolas Guido are Directors of Prospire AG, a management consulting company based out of Zurich with a focus on product strategy and development for services companies across Europe. Here they discuss with Darren the importance of aligning business and marketing objectives, strategy and process to drive long term business and brand growth.

https://www.trinityp3.com/2019/04/business-strategy-alignment-in-brand-building/

Clive Duncan And Darren Chat About Getting Value From Your TV, Film And Video Productions

Clive Duncan is a Senior Production Consultant at TrinityP3 with years of experience in the film, video and television industry. Here he shares his experience in production from all aspects and discusses the process and what is required to deliver real value on to the screen from an advertiser, agency and production house perspective and from his independent position as a production expert.

https://www.trinityp3.com/2019/04/getting-value-from-your-tv-productions/ 

Andrew Little And Darren Discuss Specialist Versus Size And Scale For Agencies

Andrew Little is the CEO of DDB Australia and here he discusses with Darren the changes in the Advertising landscape and the agency responses to those changes including in-housing agency services within advertiser organisations and putting media and creative back together inside the agency. He shares the way that DDB works with their clients and their media partners to provide a full-service offering for advertisers.

https://www.trinityp3.com/2019/04/specialist-versus-size-scale-agencies/ 

Jon Bradshaw And Darren Discuss The Relationship Between Strategy, Tactics And Creativity

Jon Bradshaw, Director of Brand Traction returns for his second chat with Darren, this time sharing his thoughts on the essential role of strategy in a world obsessed with short term results and tactics. Plus he reflects on the role of creativity, not just in the advertising process but for strategy, new product development, innovation and business generally.

https://www.trinityp3.com/2019/03/relationship-between-strategy-tactics-creativity/

Greg Graham And Darren Discuss The Rights And Wrongs Of Media Agency Pitching

Greg ‘Sparrow’ Graham is the Group Marketing Director for WPP AUNZ and has been a long time new business guru for GroupM agencies in Australia and the USA. Here he chats with Darren on the media agency pitch process and where agencies and clients get it right and not so right.

https://www.trinityp3.com/2019/03/media-agency-pitching/

Steve Sinha And Darren Discuss Data In Media, Marketing And CX Management

Steve Sinha is the Chief Operating Officer of the Australian Alliance for Data Leadership. Steve shares his views of the role and challenges of using data to inform media, marketing and customer experience management and how the hype and reality gap exists not because of technology but the slow pace of marketing transformation.

https://www.trinityp3.com/2019/03/data-in-media-marketing-cx-management/ 

Ilona Evans And Darren Explore Why Digital Marketing Has Not Lived Up To The Promise

Ilona Evan is a Senior Digital Consultant at TrinityP3 and she discusses the role of digital media and digital marketing and the issues and challenges it presents for marketers and advertisers. They look at the promise of digital marketing and share why much of the benefits of digital marketing have failed to materialise.

https://www.trinityp3.com/2019/03/digital-marketing-not-lived-up-to-promise/