46.7K
Downloads
359
Episodes
Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog. Named one of the top 20 consultancy podcast 2021 - Welp Magazine
Episodes
Tuesday Jun 13, 2017
Tuesday Jun 13, 2017
Adam Ferrier is the founder of Ferrier & Friends and the founder of MSIX and here he talks with Darren about the increasing role of science in marketing and the importance of the symbiotic relationship between the Mad Men and the Math Men in driving innovation, creativity and most importantly performance.
https://www.trinityp3.com/2017/06/role-of-science-in-marketing-advertising/
Tuesday May 30, 2017
Tuesday May 30, 2017
Jon Holloway is the founder of Zuper Superannuation and here he discusses with Darren the marketing challenges facing financial services companies in leveraging the full potential of marketing and advertising to innovate and build their banking and insurance brands and businesses.
https://www.trinityp3.com/2017/06/marketing-and-advertising-financial-services/
Tuesday May 16, 2017
Tuesday May 16, 2017
Sharon Foo is the Client Partner at Sparks & Honey and she talks with Darren about the importance of diversity, data and technology in understanding the cultural changes occurring in society and staying relevant to your audience, allowing you to change to meet the future needs of the market.
https://www.trinityp3.com/2017/09/importance-understanding-culture-stay-relevant/
Tuesday May 02, 2017
Tuesday May 02, 2017
Kylie Ridler-Dutton is a Senior Consultant at TrinityP3 and a specialist in agency search and selection. Here she chats with Darren regarding the agency search and selection process and the considerations required when planning and managing a successful pitch process for a wide range of agency types including creative, media, digital, social, PR, technology suppliers and more...
https://www.trinityp3.com/2017/08/robust-agency-search-selection-process/
Tuesday Apr 18, 2017
Tuesday Apr 18, 2017
Annalie Killian is the Director of Human Networks at Sparks & Honey and was the Founder and Curator of the AMPlify Festival. Here she talks with Darren about the role of creativity and innovation in driving change through organisations and the importance of embracing change and technology to stay relevant.
https://www.trinityp3.com/2017/04/innovation-creativity-technology-driving-change/
Tuesday Apr 04, 2017
Tuesday Apr 04, 2017
Andrew Reeves is the Founder and CEO of ARC Limited with a lifetime of experience and an agency CFO. Here he chats with Darren on the current agency remuneration and business models and the challenges facing agencies in finding ways to make this work in rewarding agencies for the value they create.
https://www.trinityp3.com/2017/04/advertising-agency-business-model/
Tuesday Mar 21, 2017
Tuesday Mar 21, 2017
Alexandra Tselios is the founder and publisher of BigSmoke.com.au. She talks with Darren about the changes in publishing and her approach to content, advertising, publicity, and the opportunities for advertisers and their agencies to engage with her audience in a way that delivers value to all involved.
https://www.trinityp3.com/2017/03/modern-publishing-new-opportunities-for-advertisers/
Tuesday Mar 07, 2017
Tuesday Mar 07, 2017
Mahesh Enjeti, Managing Directors of SIA Marketing Counsel discusses with Darren the issues facing marketers today and the important role of brand in not just providing a customer promise or proposition but to define the purpose of the business or organisation for all stakeholders and to support the value proposition of the business through tangible financial contributions to the business success.
https://www.trinityp3.com/2017/03/business-challenges-facing-marketers-brands/
Tuesday Feb 21, 2017
Tuesday Feb 21, 2017
Chief Marketing Officer, John Chatterton talks with Darren about the challenges facing marketers, particularly in the Higher Education category, which is undergoing significant transformation due to the changing expectations of students and industry. He shares some of the opportunities for marketers in the category to help manage this transformation leveraging strong brands with agile customer experience management.
https://www.trinityp3.com/2017/03/transformation-higher-education-marketing/
Tuesday Feb 07, 2017
Tuesday Feb 07, 2017
Denise Shrivell is the Founder of MediaScope and discusses with Darren the state of the media industry today, the challenges of media technology and her MediaScapes along with the role of women in media and the role Peggy’s List plays in ensuring women have equal opportunity to share their thoughts and insights in the important discussions on the issues facing the media and marketing industry.
https://www.trinityp3.com/2017/02/women-in-media-industry/