Managing Marketing

Peter Anderson And Darren Talk About The Challenges And Changes In Automotive Marketing

Peter Anderson is an Automotive Journalist and chats with Darren about the changes and challenges facing the automotive industry and how the category is adapting to the changes including autonomous motor vehicles, alternative fuel, falling motor vehicle ownership amongst the Millennial Generation and addressing the needs of women buyers.

https://www.trinityp3.com/2017/12/challenges-changes-automotive-marketing/

Liam Walsh And Darren Discuss The Incredibly Complex Choices Facing Marketers

Liam Walsh, Managing Director of Amobee talks with Darren on the increased choice facing marketers today with technology companies, management consultants and agencies all competing for the marketing budget and why marketers are increasingly challenged in making these choices in the face of increasing complexity.

https://www.trinityp3.com/2017/11/incredibly-complex-choices-facing-marketers/

Ben Tolley And Darren Chat About Agencies, Consultants, Mergers And Acquisitions

Ben Tolley, Partner at Clarity talks with Darren on the industry mergers and acquisitions and the increased activity of the consulting firms in this category and not just the challenges but the benefits to the advertisers when creativity and management strategy comes together in the resulting entities including the possibility that soon it may be a holding company that is acquired.

https://www.trinityp3.com/2017/11/agencies-consultants-mergers-acquisitions/

Simone Bartley And Darren Talk About The Importance Of Brands And Branding In The Digital Age

Simone Bartley, co-founder and CEO of Together Co discusses with Darren the concept of brand and brand promise and its increasing importance to business in the digital marketing environment and why the brand is core to any business requiring the leadership of the CEO.

https://www.trinityp3.com/2017/11/brands-and-branding-digital-age/

Lee Styger And Darren Chat About The Role Of Innovation Beyond A Management Fad

Dr Lee Styger, Director of the Executive MBA at Sydney Business School, University of Wollongong discusses with Darren the importance of innovation in businesses, but innovation that is based on developing and delivering enhanced customer experiences, rather than being yet another management fad.

https://www.trinityp3.com/2017/10/business-innovation-beyond-fad/

Kylie Rogers And Lauren Joyce Discuss With Darren The Importance Of Marketing To Women

Kylie Rogers, Managing Director of Mamamia Women’s Network and Lauren Joyce, Head of Broad, their strategic consultancy talk with Darren on how women are driving commerce today and why marketers may be missing out on this dominant audience by not marketing specifically to them in the way they want to be engaged.

https://www.trinityp3.com/2017/10/importance-marketing-to-women/

Scott Hagedorn And Darren Chat About Dealing With The Increasing Complexity Of The Media Market

Scott Hagedorn, CEO of the world’s fastest-growing agency, Hearts & Science talks with Darren on the important relationship between science and intuition in advertising, especially for marketers dealing with an increasingly complex world. The similarities and differences between agile marketing and the scientific method and role data play in decision-making.

https://www.trinityp3.com/2017/09/complexity-increasing-media-market/

Lyndon Brill And Darren Review The ANA Advertising Financial Management Conference In San Diego

Lyndon Brill, Senior Consultant at TrinityP3 and Darren discuss the sessions and topics that captured their attention at this year's annual Advertising Financial Management Conference in San Diego, USA. Covering everything from BlockChain to Transparency. Bot Fraud to Compensation and more.

https://www.trinityp3.com/2017/08/ana-advertising-financial-management-conference-san-diego/

Tom Skotidas And Darren Discuss The Concept Of Social Media For Sales In B2B Relationships

Tom Skotidas is the Founder and General Manager of Skotidas Consulting Group, specialising in social and digital demand generation. Here he talks with Darren on the power of social media to generate sales and revenue as well as build business reputations and relationships.

https://www.trinityp3.com/2017/07/managing-marketing-the-concept-of-social-media-for-sales-in-b2b-relationships/

Luke Brown And Darren Chat About The Importance Of Performance In Digital Marketing

Luke Brown CEO and co-founder of Affinity and discusses with Darren their approach to digital advertising and the importance of clearly defining business and marketing success upfront and developing a strategy and optimising the execution against that objective.

https://www.trinityp3.com/2017/07/importance-of-measuring-performance-in-digital-marketing/