Managing Marketing

Areef Vohra And Darren Talk About Out Of Home Media, Past, Present And Future

Areef Vohra is the Commercial Director at Veridooh the world-first, independent measurement and verification platform for digital out of home media. Areef reflects on the evolution of the Outdoor advertising industry from his early career in the UK to today and the impact digital technology is having on the media today and in the foreseeable future for creativity, transparency and accountability.

https://www.trinityp3.com/2019/07/out-of-home-media/

Matt Robinson And Darren Discuss Being An Analog Agency In A Digital World

Matt Robinson is the Managing Director of AnalogFolk Sydney and here he discusses with Darren the importance of being focused on the clients’ future needs and delivering measurable value. This is not about being a digital or technology agency, but being a people-first agency that uses technology to improve the analog world.

https://www.trinityp3.com/2019/07/analog-agency-in-digital-world/

Doug Pearce And Darren Chat About The Changing World Of Media And The Growth Of China

Doug Pearce is the Non-Executive Chairman of Omnicom Media Group, Greater China. Here he discusses the changing media landscape and particularly the increased complexity of media, especially in the rapidly growing China market where he has lived since 2000. Plus he reflects on the role of media auditing and media auditors in the digital media world.

https://www.trinityp3.com/2019/07/changing-world-of-media-china/

Simon James - Williams And Darren Chat About The Issues Facing Media Agencies

Simon James-Williams is the Managing Director of Carat ANZ and he discusses with Darren addressing the issues and challenges facing media agencies including building trust and delivering transparency, the role of Brand Safety as brand love and the move from media cost to media value. He also shares the work Carat has produced on the trends of the Expanding Connectivity in 2019 available here. https://www.carat.com/global/en/news-views/the-year-of-expanding-connectivity-carat-ten-trends-2019/

https://www.trinityp3.com/2019/06/issues-facing-media-agencies/ 

Paul Fisher And Darren Discuss The Role Of E - Commerce In Marketing And Business

Paul Fisher is the Managing Director of 30 Acres and talks with Darren on the opportunities and considerations for an organisation when they are embarking on transacting with their customers through the internet and the importance of ensuring each step of the customer experience reduces the friction and pain points.

https://www.trinityp3.com/2019/06/e-commerce-marketing-business/

John Boyle And Darren Talk About The Use Of Weasel Words In Business And Marketing

John Boyle is the Director of Mojo Logic. Here, he discusses with Darren some of the weasel words that have infiltrated business and marketing and how their use decreases the clarity and purpose of the communication. Collaboration, authenticity and more are all discussed and he shares the steps we need to take to make our communications more focused and powerful.

https://www.trinityp3.com/2019/06/weasel-words-in-business-marketing/

Simon Larcey And Darren Talk About How Programmatic Can Be Used For Good

Simon Larcey is the Managing Director at Viztrade and talks with Darren on how he has developed an end-to-end solution for advertisers to access premium media publisher inventory through a self-service programmatic solution. Viztrade is designed to provide visible programmatic trading for advertisers and a marketplace for media providers who often currently get lost or overlooked in the open digital marketplace.

https://www.trinityp3.com/2019/06/how-programmatic-can-be-used-for-good/

Mark Green And Darren Chat On The Journey Building A Successful Agency In The 21st Century

Mark Green is the Chief Executive and Co-Founder of The Monkeys and the Chair of the Communications Council in Australia. He shares with Darren the 12-year journey from opening the doors of the Three Drunk Monkeys until today with the successful sale to Accenture Interactive. He talks about the challenges, the success factors and the lessons learnt along the way.

https://www.trinityp3.com/2019/05/building-successful-agency-21st-century/

Damian Francis & Darren Talk About What Makes A Great Marketing Media & Advertising Event

Damian Francis is the Head of Paid Content and the Curator for Mumbrella Events discusses some of the issues and challenges with sourcing great event content and balancing the commercial realities. He shares the philosophy of Mumbrella’s proactive approach to diversity and responds to some of the general industry criticism of industry events including “the lowest circle of marketing conference hell, the industry panel”.

https://www.trinityp3.com/2019/05/managing-marketing-great-advertising-like-mumbrella360/ 

Sandra Wiles And Darren Chat About Leveraging And Optimising Sponsorships

Sandra Wiles is the Head of Partnerships & Integration at The Media Store. Here, Sandra discusses sponsorships as a brand and business building opportunity and the considerations and management that takes on sponsorship opportunities to leverage and maximise the value and performance across the whole organisation and for all stakeholders involved.

https://www.trinityp3.com/2019/05/importance-leveraging-optimising-sponsorships/