Managing Marketing

Will Scully-Power And Darren Talk Data, Big Data, Small Data, First, Second And Third Party Data

Will Scully-Powers is the Area Vice President of OSF Digital. Here, Will and Darren discuss Big Data versus Small Data, the role of first, second, and third-party data, the role of data in transforming organisations to be customer-centric or customer-first, and how technology like blockchain will transform privacy issues around data.

https://www.trinityp3.com/2018/06/big-data-small-data-first-second-third-party-data/

Harry Preston And Darren Discuss Innovations In The Video And Film Production Industry

Harry Preston is the Managing Director A/NZ of Genero, a technology platform for more than 300,000 film and video creators, connecting this community with advertisers, marketers, and agencies. Here Harry discusses the innovations occurring in the industry and how technology is making high-quality productions faster, more accessible and lower cost.

https://www.trinityp3.com/2018/06/innovation-in-film-production-industry/

Steve Emanouel And Darren Chat About The Impact Of Data And Technology On Customer Retention

Steve Emanouel is the Managing Director of Spyglaz, a data platform that helps organisations identify customers most likely to churn. Here Steve talks with Darren on how his career has evolved since they worked together at JWT in the late 1990s and the role of direct marketing and digital technology in B2B businesses. They also discuss the strategic flaws in focusing on acquisition and the importance of customer retention for business success.

https://www.trinityp3.com/2018/05/impact-data-technology-customer-retention-acquisition/

David Angell And Darren Discuss The Role And Challenges Facing Media Agencies

David Angell is the General Manager and Head of Media at TrinityP3 and here he chats with Darren on the increasingly complex role played by media agencies and the challenges they face in meeting the needs and demands of their advertiser clients. As intermediaries between advertisers and the media providers,, they are increasingly challenged with managing this complex relationship and contributing to overall marketing performance.

https://www.trinityp3.com/2018/04/changing-role-challenges-facing-media-agencies/ 

Ed Pank And Darren Discuss Creativity, Innovation And The Importance To Business

Ed Pank is the Managing Director of WARC Asia and a self-confessed Digital Marketing Evangelist, Start-up Builder, Advertising Insight Generator. Here he talks with Darren about the importance of creativity and innovation in business today. They explore the nature of agency creativity and explore the role of the agency in developing customer and business innovation.

https://www.trinityp3.com/2018/03/discussing-creativity-innovation-importance-to-business/

Erik Ingvoldstad And Darren Talk Digital, Innovation And CX For Business

Erik Ingvoldstad, the CEO and Founder of Acoustic Group talks with Darren about their focus on helping companies manage their digital transformation from a cultural foundation, discover innovation within the organisation, and manage the customer experience to build a brand. He brings a unique perspective with experience in the Army, business school and years in digital and direct marketing.

https://www.trinityp3.com/2018/04/talking-digital-innovation-and-cx-for-business/

Adam Good And Darren Talk About Navigating Digital Transformation

Adam Good is the Chief Digital Officer at Dentsu Aegis Network in APAC is talking with Darren and reflecting on his career on both the marketing and agency side as the industry navigates the digital transformation and the impact of organisational alignment, innovation, collaboration, trust and a shift to Agile Marketing.

https://www.trinityp3.com/2018/03/navigating-digital-transformation/

Andy Lark And Darren Chat About The Challenges Facing CMOs

Andy Lark is the Chief Marketer and Chair of Group Lark. He has also been a CMO, a board adviser, a Non-Executive Director, and an industry commentator. He discusses with Darren the challenges and issues facing CMOs and Marketing Leaders today. Exploring everything from lack of alignment in objectives to increasing market diversity and complexity to issues with recognition and support.

https://www.trinityp3.com/2018/06/challenges-facing-cmos-today/

Ori Gold And Darren Discuss The Impact Of Science And Technology On Media And Marketing - Aac

Ori Gold is the CEO of programmatic platform Bench, and here discusses the impact science and technology innovation and the best way for marketers to deal with this rapid and constant change. Embracing complexity and applying the scientific approach of test and learn is central to thriving in the changing world of marketing and business.

https://www.trinityp3.com/2018/01/impact-of-science-technology-on-media-marketing/

Simon Canning And Darren Reflect On The Dramatically Changing Advertising Industry

Simon Canning is a well-known and highly respected marketing commentator who has worked on both the trade media and agency side for the past 25 years. Here he shares and discusses the changes, but more importantly the key decisions and their impact and implications on the advertising industry today.

https://www.trinityp3.com/2018/01/impact-of-deregulation-on-advertising-industry/