Managing Marketing

Oksana Koriakova And Anton Discuss Making Branded Experience Unforgettable

Oksana Koriakova is a global marketing maverick; the Queen of Networking; and brings out-of-the-box thinking to every interaction. She is also the founder of Impero, and talks about the evolving landscape of branded merchandise and marketing strategies. 

Oksana shares her unique approach to engaging audiences through memorable presentations and the importance of creating meaningful connections with customers. 

She discusses her journey from starting a hamper company to establishing Impero, emphasizing the need for ethical sourcing and quality in branded merchandise. The conversation highlights the shift from traditional digital marketing to experiential marketing, where the focus is on creating memorable experiences that resonate with customers. 

Oksana also stresses the importance of understanding the customer journey and ensuring that every piece of merchandise serves a purpose in that journey.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  

Listen on Podbean: https://managingmarketing.podbean.com/   

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Jed Simpfendorfer And Darren Discuss What Marketers Really Want

Jed Simpfendorfer is the Director of Strategy and a partner at T-Garage and the convener of the Melbourne Marketing Collective making him uniquely qualified as a strategist and researcher, plus he has the experience as a marketer working on some of the world’s most famous consumer package goods brands at both local and global levels. 

Jed attempts to answer the difficult question, “what do marketers really want?” It is a question that agencies worldwide ask. It is a question we get asked by agencies when pitching for a marketer’s business. To date, the not particularly satisfactory answerto this complex question is, it depends.

But Jed provides eight clear things that most marketers are looking for and need in their roles and careers. 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Friends of Rhonda And Ellie Angell Discuss What It Is To Be Queer In Advertising

Julia Stretch, Fenn Aldred and Liam Jenkins are three of the leaders of Friends of Rhonda, a network set up to provide community and belonging to queer people in our industry.

In a wide ranging and candid discussion, Ellie and the team discuss what it is to be queer in advertising, and in life; queer representation in advertising and film; allyship, and what it means; the important role that Friends of Rhonda provides in connecting and supporting the queer community; and the aspirations of the group as it extends from its Melbourne base into other markets in Australia. 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Lisa Overall And Darren Discuss Bridging The Gap Between Media And Message

Lisa Overall, Managing Director of Creatalytics, a company that is closing the impact gap between media and message and maximising return on creative investment, discusses the intricate relationship between brand performance and creative optimization. She explains the role of creative analytics in enhancing media effectiveness, and the constraints that can drive creativity. 

In 1964, when Marshall McLuhan wrote “The medium is the message” there has been an on-going advertising conundrum – is it the content or the channel? Is it the creative and the media? Is it the message or the medium?

Karen Nelson Field has demonstrated that the choice of media channel impacts the attention, but the creative messaging is responsible for triggering the action.

So, assuming both are essential, how do we ensure the media and the message are working together, particularly in a world where there is so many different media choices?

Lisa shares her views on the future of measuring creative performance, the impact of time on consumer response, and the opportunities presented by social media for testing and learning.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Mark Smith, Jeremy Taylor And Darren Discuss How To Deliver A Better Pitch

Jeremy Taylor, Managing Director and Mark Smith, Business Director of TrinityP3 UK discusses the complexities and challenges of the pitch process in the advertising industry an explore the notion that while many believe the pitch process is broken, it may simply need to evolve to better suit the modern landscape of marketing and media. 

The conversation delves into the importance of chemistry in client-agency relationships, the role of procurement, and the need for a more streamlined and engaging pitch process. Mark and Jeremy introduce the concept of a 'BetterPitch' that emphasizes fun, focus, and flexibility, aiming to foster better relationships and outcomes in the advertising world.

As an industry, we need to move away from the question that is so often asked: “What should we do instead of pitching?” Rather, the questions we should be asking are: “What is the most appropriate way to pitch?” and “How can we make the pitching process better”.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Stewart Gandolf And Darren Talk About The Trends And Challenges In Healthcare Marketing

Stewart Gandolf, CEO of the Healthcare Success Agency discuss the significant impact of the Baby Boomer generation on healthcare, the shift from traditional healthcare to a focus on wellness, and the rise of vaccine skepticism. They explore the evolution of healthcare marketing, the challenges of public trust, and the importance of specialization in marketing strategies for healthcare providers. 

Stewart Gandolf shares the significance of specialization in healthcare marketing, the challenges faced by agencies, and the evolving role of procurement in agency selection. They explore the impact of AI on marketing strategies, particularly in healthcare, and emphasize the importance of expertise and credibility in building client relationships. The discussion highlights the complexities of the healthcare marketing landscape and the necessity for agencies to adapt to changing market demands.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Ellie Angell, Darren Woolley And Anton Buchner Celebrate Ten Years Of The Managing Marketing Podcast

The Managing Marketing podcast is ten years old this week. In July 2015, the first episode went live, featuring a conversation between Darren Woolley and Shawn Callahan from Anecdote about the role of storytelling in advertising and marketing. 

Since then, hundreds of guests have appeared on the Managing Marketing podcast, sharing their stories in conversations with various TrinityP3 hosts. Some of these people are marketing famous, but many are telling their story on a podcast for the first time.

To celebrate the tenth anniversary of the Managing Marketing podcast, our main hosts come together to reminisce and share stories from their experience hosting the show, including memorable moments, technical glitches, and the best conversations. 

Please enjoy this best of the past decade with the TrinityP3 podcast team, featuring Ellie Angell, Anton Buchner, and Darren Woolley. 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Jacquie Ally, Margie Reid And Darren The Benefit And Challenges Of Owning Your Own Agency

Jacquie Alley is the Chief Operating Officer of Mediastore and the Chair of Independent Media Agencies Australia (IMAA). Margie Reid is the Chief Executive Officer of possibly the most talked-about agency in the market, Thinkerbell.

Together, they represent two distinct paths to owning and managing an independent agency business. Jacquie worked in the family business, on and off, for much of her career. Margie built a career by rising through the ranks of major network agencies to become Managing Director before taking the leap to equity ownership and assuming the chief executive role.

These two business leaders share the joys and challenges of independent agencies, providing invaluable insight into the values-driven decision-making that makes indies so appealing to staff and an ever-growing cohort of marketers.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Kate Ferguson And Anton Discuss Transforming Marketing Charity - The Sydney Children's Hospital Foundation

Kate Ferguson, CMO of the Sydney Children's Hospital Foundation, discusses the transformative strategies implemented at the Sydney Children's Hospital Foundation, focusing on integrated fundraising efforts, emotional storytelling, and innovative partnerships. 

She highlights the significant impact of their campaigns, the importance of connecting with donors through authentic narratives, and the future aspirations for pediatric healthcare. Additionally, Kate encourages professionals to consider careers in the non-profit sector, emphasizing the rewarding nature of such work.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Chloe Hooper And Ellie Talk About Putting Values In Action By Bridging Purpose And Practice

Chloe Hooper, founder and CEO of Barefeet Consultancy discusses the importance of redefining business purpose and values, the journey of self-belief, and the significance of authenticity in both personal and professional realms. 

Chloe shares her transition from the agency landscape to consultancy, emphasizing the need for organizations to truly embody their values and the challenges of self-doubt that many face, particularly women in leadership roles. 

The conversation highlights the interconnectedness of personal growth and professional success, advocating for a culture of accountability and radical candor in the workplace. 

Chloe shares insights from her podcast, 'Limitless Equation,' which aims to inspire women by showcasing their superpowers and encouraging self-advocacy and touches on leadership, the significance of assertiveness in professional settings, and the need for diversity and understanding within teams.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.