Managing Marketing

Shawn Callahan And Darren Chat About Storytelling For Business And The Role Of Anecdotes

Shawn Callahan, award-winning author of Putting Stories to Work and co-founder of Anecdote, a business storytelling company shares anecdotes with Darren about the role of storytelling in business and how often people get the concept of storytelling wrong when it comes to using it as a business tool, continuing their podcast discussion from 2015.

https://www.trinityp3.com/2018/09/storytelling-for-business-role-of-anecdotes/

Julia Vargiu And Darren Talk About Advertising Agency New Business Successes And Failures

Julia Vargiu is the founder of New Business Methodology and the Australian Director of SI Partners Global. She chats with Darren as they share the stories on how agencies get new business and pitching right and how they get it horribly wrong.

https://www.trinityp3.com/2018/09/advertising-agency-new-business-successes-and-failures/

Ben Sharp And Darren Talk About When Customer Experience, Technology And Data Go Bad

Ben Sharp is a Commercial Business Leader and Mentor, Investor and Non-Executive Director, and Chairman. Ben chats with Darren and on how he became a LinkedIn Viral Sensation when the BPme app failed and he posted the implications on LinkedIn, which has had more than 300,000 views in less than ten days. He also shares the response from BP and the lessons to be learned by marketers everywhere.

https://www.trinityp3.com/2018/09/when-customer-experience-technology-data-go-bad/

Michael Morrison And Darren Discuss The Misunderstood Concept Of Mental Harm In The Workplace

Michael Morrison was a highly successful media and advertising executive who is now the Founder of the Blacklight Principle. Here he talks with Darren about his own experience of the advertising and media industry and the impact of mental harm and mental health in the workplace and the important work in addressing this issue in the same way we acknowledge physical harm.

https://www.trinityp3.com/2018/08/psychological-harm-in-workplace/

David Angell And Darren Discuss The Importance Of Media Agency Contracts

David Angell is Head of Media and General Manager at TrinityP3 and has just started his own podcast called Media Angles where he interviews media influencers on all the media angles. But here he talks with Darren about the role and importance of robust, relevant and rigorous media contracts to ensure transparency, value delivery and performance.

https://www.trinityp3.com/2018/08/importance-of-media-agency-contracts/ 

Elizabeth Heusler And Darren Chat About Public Relations And Its Role In Marketing

Elizabeth Heusler is a media maverick, communications warrior and strategy zealot. Here she talks with Darren on the changing role and face of public relations and the opportunities marketers may overlook of misuse in the way they engage public relations into the communications mix.

https://www.trinityp3.com/2018/08/public-relations-role-in-marketing/

Martin Cass And Darren Talk About How Data Is Making Media Planning And Buying More Accountable

Martin Cass, CEO of MDC Media Partners and Assembly, has a long history of running media agencies. Here he discusses with Darren how after leaving Carat, a year at the Wharton Business School and a meeting with the number crunchers behind ‘Money Ball’ transformed the way they do media at MDC Media Partners today.

https://www.trinityp3.com/2018/07/data-making-media-planning-buying-more-accountable/

Justin Ricketts And Darren Chat About The Benefits And Complications Of Production Decoupling

Justin Ricketts is the CEO of Hogarth Australia and recently shared his thoughts on recombining media and creative agencies, while still recommending that the resultant production be decoupled. While decoupling production has been common in the UK for decades it is still a hot topic in many markets and he discusses the benefits and the challenges of getting it right.

https://www.trinityp3.com/2018/07/benefits-complications-of-production-decoupling/

Nicole Sheffield And Darren Talk About The Transparency Of The Murky Digital Media Supply Chain

Nicole Sheffield is an industry leader in digital media holding roles like the Chief Digital Officer at News Corp Australia and Chair of the IAB. Here Nicole talks with Darren on the changes and challenges in the digital media supply chain, including transparency, measurement and value. All of this is made even more complicated by the constantly evolving nature of the ecosystem and challenging marketers to deliver meaningful results for brands and businesses.

https://www.trinityp3.com/2018/07/achieving-transparency-digital-media-supply-chain/ 

John Oldfield And Darren Discuss The Profession Of Advertising And Management Consulting

John Oldfield is the Ambassador for Worldwide Partners, a global network of independent agencies. He was also the Membership Director for the IPA in the UK. Here he discusses with Darren the difference between a trade and a profession and how the IPA is providing a professional accreditation program for advertising professionals globally as a Chartered Profession. They also compare advertising and management consulting identifying some key differences.

https://www.trinityp3.com/2018/08/profession-of-advertising-compared-to-management-consultants/