Managing Marketing

Peter Miller And Darren Talk About Fake News And Its Impact On News Media

Peter Miller is the CEO of News Media Works. He chats with Darren on the role of News Media in society as the fourth estate of democracy and the impact of #FakeNews on news media brands. The irony of Facebook turning to trusted media such as out of home, television and newspapers to spread their message on fake news, fake accounts and data security and the double standard the industry appears to have on media metrics.

https://www.trinityp3.com/2019/01/fake-news-impact-on-news-media/

Julian Barrans And Darren Discuss Marketing Strategy, Planning And Implementation

Julian Barrans is the Business Director for TrinityP3 in Asia but has also had a long career as a global marketer at Mars. Here he shares with Darren the disciplined business approach to marketing and the role of strategy, planning and the all-important implementation to drive brand value and why marketing needs to sit at the table with their colleagues to drive and deliver business growth.

https://www.trinityp3.com/2019/01/managing-marketing-marketing-strategy-planning-and-implementation-from-a-cmo-perspective/

Kshira Saagar And Darren Discuss Data Transformation Within Your Organisation

Kshira Saagar (Pronounced Shee-Raa Sa-Ga) is the Head of Analytics and Data Science at The Iconic and a speaker at AdTech Sydney 2019. Here he talks with Darren about the business intelligence and strategy role that data plays in driving business performance across the whole organisation and why an organisation must transform their culture and processes to fully deliver the results data can provide.

https://www.trinityp3.com/2019/01/data-transformation-within-your-organisation/

Jane Caro And Darren Talk About The Power Of Words, Creativity, Education And Diversity

Jane Caro, author, novelist, lecturer, mentor, social commentator, columnist, workshop facilitator, speaker, broadcaster and in her own words, a jumped-up ‘award winning’ copywriter and Walkley Award recipient. She chats with Darren on her love of words, her passion for people and the role of education, empathy and diversity in creativity.

https://www.trinityp3.com/2018/12/power-of-words-creativity-education-diversity/

Mark Jones And Darren Discuss The Important Use Of A Brand Story

Mark Jones is the Chief Storyteller and CEO of Filtered Media and co-host of The CMO Show podcast. He sits down with Darren to discuss storytelling for brands and businesses and how a great brand story or narrative can be used across paid, earned and owned media channels to build trust in the brand with customers, suppliers, employees and other stakeholders.

https://www.trinityp3.com/2018/12/important-use-of-brand-story/

Mari Kauppinen And Darren Talks On The Need For Short, Medium And Long Term Strategy

Mari Kauppinen is Head of Marketing, Digital, Channels and Demand Generation at IBM Australia and a speaker and on the Advisory Board of AdTech Sydney 2019. Here Mari shares with Darren her view of changes in marketing for B2B, B2C and what she calls B2I enabled by data and technology and the need for marketers to take a short, medium and long-term view of their strategy.

https://www.trinityp3.com/2018/12/need-for-short-medium-long-term-strategy/ 

Mark Ritson And Darren Discuss The Importance Of Mastering Marketing Principles

LANGUAGE WARNING: Mark Ritson is well known for his coarse language, which is reproduced here in full. If you find course language offensive please do not proceed any further.

Professor Mark Ritson is opinionated, entertaining and outspoken on the issues facing marketing, advertising and media. Here Mark talks about the challenges facing marketing and the importance of mastering the principles of marketing to deal with the challenges facing marketers, which is why he developed his Mini-MBA in Marketing.

Find out more on the Mini MBA here at https://mba.marketingweek.com/

https://www.trinityp3.com/2018/11/mastering-marketing-principles/ 

Nick Law And Darren Chat About Creativity In A Digital Age

Nick Law is the President of Publicis Communications and Chief Creative Officer of Publicis Groupe. He talks with Darren on the role of creativity and the approach to building brands in the digital age and why advertisers and agencies need to transform to maximise the opportunities technology provides.

https://www.trinityp3.com/2018/11/creativity-in-a-digital-age/ 

Anne Miles And Darren Chat About New Ways Of Working With Creative And Production People

Anne Miles is the Managing Director and Executive Producer of International Creative Services. Anne shares with Darren her vision of ways marketers can work more directly with creative and production people without the layers of administration and management found in the traditional models. She also talks about how the industry is often overlooking the invaluable resources of older, more experienced professionals who have been often rejected from adland.

https://www.trinityp3.com/2018/11/working-with-creative-people/ 

David Angell And Darren Discuss Digital Media Buying And If Marketers Are Getting The Benefit

David Angell is Head of Media and General Manager at TrinityP3 and has his own podcast called Media Angles where he interviews media influencers on all the media angles. But here he chats with Darren about the evolution of digital trading models and how agencies are changing but that perhaps advertisers are not taking full advantage of the changes in the way digital media buying is done today.

https://www.trinityp3.com/2018/10/digital-media-buying-are-marketers-getting-benefits/