Managing Marketing

Mark Green And Darren Chat On The Journey Building A Successful Agency In The 21st Century

Mark Green is the Chief Executive and Co-Founder of The Monkeys and the Chair of the Communications Council in Australia. He shares with Darren the 12-year journey from opening the doors of the Three Drunk Monkeys until today with the successful sale to Accenture Interactive. He talks about the challenges, the success factors and the lessons learnt along the way.

https://www.trinityp3.com/2019/05/building-successful-agency-21st-century/

Damian Francis & Darren Talk About What Makes A Great Marketing Media & Advertising Event

Damian Francis is the Head of Paid Content and the Curator for Mumbrella Events discusses some of the issues and challenges with sourcing great event content and balancing the commercial realities. He shares the philosophy of Mumbrella’s proactive approach to diversity and responds to some of the general industry criticism of industry events including “the lowest circle of marketing conference hell, the industry panel”.

https://www.trinityp3.com/2019/05/managing-marketing-great-advertising-like-mumbrella360/ 

Sandra Wiles And Darren Chat About Leveraging And Optimising Sponsorships

Sandra Wiles is the Head of Partnerships & Integration at The Media Store. Here, Sandra discusses sponsorships as a brand and business building opportunity and the considerations and management that takes on sponsorship opportunities to leverage and maximise the value and performance across the whole organisation and for all stakeholders involved.

https://www.trinityp3.com/2019/05/importance-leveraging-optimising-sponsorships/

Tristan Ozinga And Darren Chat On The Role Of Technology In Improving Media Agency Productivity

Tristan Ozinga is the Co-founder and Chief Vision Officer of Advvy. He discusses with Darren the transformation occurring within Media Agencies as technology such as DMP, programmatic trading desks, AI and blockchain make the business of media agency planning and buying more automated and efficient and in the process improve the productivity of the agency resources for the benefit of all involved.

https://www.trinityp3.com/2019/05/technology-improving-media-agency-productivity/ 

Peter Applebaum And Darren Talk About The Power Of Direct Marketing In A Digital World

Peter Applebaum is the Managing Director at Tick Yes and the author of the book ‘Customer Romance, How to build your brand one customer at a time’. He chats with Darren on how direct marketing principles are more relevant today in a digital world than ever before and how the problem is that technology often stands in the way of great direct marketing strategy rather than enabling it to deliver the results marketers need.

https://www.trinityp3.com/2019/05/power-direct-marketing-digital-world/

James Welch And Darren Discuss The State Of Agency Business Development Internationally

James Welch is a New Business Guru who has worked with and for Agencies in London, Singapore, Sydney and Dubai. Here, he discusses the state of New Business and Business development with Darren across the multiple markets he has experienced and gives advice on what works and what to avoid when developing and implementing a business growth strategy in your agency.

https://www.trinityp3.com/2019/04/agency-business-development/

Dennis Flad, Nik Guido And Darren Discuss Business Strategy Alignment In Brand Building

Dennis Flad and Nikolas Guido are Directors of Prospire AG, a management consulting company based out of Zurich with a focus on product strategy and development for services companies across Europe. Here they discuss with Darren the importance of aligning business and marketing objectives, strategy and process to drive long term business and brand growth.

https://www.trinityp3.com/2019/04/business-strategy-alignment-in-brand-building/

Clive Duncan And Darren Chat About Getting Value From Your TV, Film And Video Productions

Clive Duncan is a Senior Production Consultant at TrinityP3 with years of experience in the film, video and television industry. Here he shares his experience in production from all aspects and discusses the process and what is required to deliver real value on to the screen from an advertiser, agency and production house perspective and from his independent position as a production expert.

https://www.trinityp3.com/2019/04/getting-value-from-your-tv-productions/ 

Andrew Little And Darren Discuss Specialist Versus Size And Scale For Agencies

Andrew Little is the CEO of DDB Australia and here he discusses with Darren the changes in the Advertising landscape and the agency responses to those changes including in-housing agency services within advertiser organisations and putting media and creative back together inside the agency. He shares the way that DDB works with their clients and their media partners to provide a full-service offering for advertisers.

https://www.trinityp3.com/2019/04/specialist-versus-size-scale-agencies/ 

Jon Bradshaw And Darren Discuss The Relationship Between Strategy, Tactics And Creativity

Jon Bradshaw, Director of Brand Traction returns for his second chat with Darren, this time sharing his thoughts on the essential role of strategy in a world obsessed with short term results and tactics. Plus he reflects on the role of creativity, not just in the advertising process but for strategy, new product development, innovation and business generally.

https://www.trinityp3.com/2019/03/relationship-between-strategy-tactics-creativity/