Managing Marketing

Andrew Little And Darren Discuss Specialist Versus Size And Scale For Agencies

Andrew Little is the CEO of DDB Australia and here he discusses with Darren the changes in the Advertising landscape and the agency responses to those changes including in-housing agency services within advertiser organisations and putting media and creative back together inside the agency. He shares the way that DDB works with their clients and their media partners to provide a full-service offering for advertisers.

https://www.trinityp3.com/2019/04/specialist-versus-size-scale-agencies/ 

Jon Bradshaw And Darren Discuss The Relationship Between Strategy, Tactics And Creativity

Jon Bradshaw, Director of Brand Traction returns for his second chat with Darren, this time sharing his thoughts on the essential role of strategy in a world obsessed with short term results and tactics. Plus he reflects on the role of creativity, not just in the advertising process but for strategy, new product development, innovation and business generally.

https://www.trinityp3.com/2019/03/relationship-between-strategy-tactics-creativity/

Greg Graham And Darren Discuss The Rights And Wrongs Of Media Agency Pitching

Greg ‘Sparrow’ Graham is the Group Marketing Director for WPP AUNZ and has been a long time new business guru for GroupM agencies in Australia and the USA. Here he chats with Darren on the media agency pitch process and where agencies and clients get it right and not so right.

https://www.trinityp3.com/2019/03/media-agency-pitching/

Steve Sinha And Darren Discuss Data In Media, Marketing And CX Management

Steve Sinha is the Chief Operating Officer of the Australian Alliance for Data Leadership. Steve shares his views of the role and challenges of using data to inform media, marketing and customer experience management and how the hype and reality gap exists not because of technology but the slow pace of marketing transformation.

https://www.trinityp3.com/2019/03/data-in-media-marketing-cx-management/ 

Ilona Evans And Darren Explore Why Digital Marketing Has Not Lived Up To The Promise

Ilona Evan is a Senior Digital Consultant at TrinityP3 and she discusses the role of digital media and digital marketing and the issues and challenges it presents for marketers and advertisers. They look at the promise of digital marketing and share why much of the benefits of digital marketing have failed to materialise.

https://www.trinityp3.com/2019/03/digital-marketing-not-lived-up-to-promise/

Virginia Hyland And Darren Chat On The State Of Media For Independent Agencies

Virginia Hyland is the founder of Hyland Media and a Board Director for the Media Federation of Australia. She talks with Darren on the state of the media relationships and the role of programmatic, the rise of the small independent agency and the management consultants and the opportunities these provide for focusing the market attention on media value.

https://www.trinityp3.com/2019/03/state-of-media-for-independent-agencies/

Jo Gaines And Darren Talk About Building Brands Through Better Customer Experience

Jo Gaines is the AVP Salesforce Data & Audiences & Co-VP APAC Salesforce Women's Network and moderating a CMO panel at Ad-Tech Sydney in March 2019 to discuss taking customer experience to the next level. Jo shares her view on the fact the market has reached a tipping point where many organisations are building their brands through managing customer experience enabled by technology platforms and customer data.

https://www.trinityp3.com/2019/02/building-brands-through-better-customer-experience/

Zena Churchill And Darren Talk On Organisational Resilience, Adaptability And Agility

Zena Churchill is the Director of Max & Buddy Marketing Experts with experience managing marketing teams and agency teams. Here, Zena discusses with Darren the challenges facing organisations in adapting and responding to the complex changes within the market. They explore the opportunities provided in General Stanley McChrystal’s book Team of Teams for organisations to restructure to become future proof.

https://www.trinityp3.com/2019/02/organisational-resilience-adaptability-agility/ 

Chloe Hooper And Darren Chat About The Good, The Bad And The Ugly Of Media Agency Pitches

Chloe Hooper is the National New Business and Marketing Director at media agency PHD. Here she shares her extensive agency perspective with Darren of best practice pitching, worst practice pitching, and how pitching can be improved to deliver better outcomes for marketers and advertisers. Including the role of marketers, procurement and consultants in the process.

https://www.trinityp3.com/2019/02/good-bad-ugly-media-agency-pitches/

Alison Michalk And Darren Talk About Social Media, Online Communities And Crisis Management

Alison Michalk is the CEO of Quiip, a Social Media and Online Community Management Company. Here Alison shares with Darren the role of online community management in a crisis and the importance of building an online community as a moat around your business, brand and organisation to protect it in a crisis. She also highlights the important role Community Management plays in all aspects of the business from Marketing and Sales to Corporate Communications.

https://www.trinityp3.com/2019/02/social-media-online-communities-crisis-management/