Managing Marketing

Thomas Bertelsen, James Procter And Darren Talk Data And AI Informed Advertising

Thomas Bertelsen is the Co-founder and Managing Partner of AI Media planning platform Blackwood Seven, and James Procter is the Founder and Creative Director of the data-led agency One Small Step Collective. They discuss the role of data in planning and predicting media performance and providing a measurement of performance and accountability to delivering results, speculating that the way to connect media and creative concept is data.

https://www.trinityp3.com/2019/12/data-ai-informed-advertising/

Jay Henderson And Anton Discuss How To Solve Business Problems Through AI Technology

In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Jay Henderson, the Senior Vice President of Product Management at Acoustic (formerly Watson Customer Engagement – purchased from IBM by Centerbridge Partners, and rebranded in 2019 as Acoustic). He talks about how machine learning algorithms should be seen as working together with marketers. Offering options and solutions for marketers to assess and consider, rather than being seen as distrustful ‘black box’ of solutions running rampant by themselves.

https://www.trinityp3.com/2019/12/solve-business-problems-through-ai-technology/

Phil Phelan And Darren Discuss Ecosystems And Marketplaces For Products And Services

Phil Phelan is the Chief Strategy and Innovation Officer at Publicis Sapient Australia and sits down to talk about the role of creating ecosystems and marketplaces not just for startups but for existing legacy businesses wanting to innovate and grow in their category. He shares the differences between product and services and the blend of the two including Financial Services, Utilities and Automobiles and the opportunities these strategies provided both customers and the organisation.

https://www.trinityp3.com/2019/12/ecosystems-marketplaces-for-products-services/

Bobbi Mahlab And Darren Talk About Mentor Walks and Women In Media

Bobbi Mahlab is the Founder and Managing Director at Mahlab and is one of the two business executives who bought the Mentor Walks program from Asia to Australia. She discusses how the Mentor Walks program started and why they decided to bring the program home to Australia and shares some of the main issues for women working in media that have been shared during these mentor walks with a wide range of women working in the media industry.

https://www.trinityp3.com/2019/11/mentor-walks-women-in-media/

Brad Bennett And Anton Buchner Discuss Realising The Full Value Of Customer Experience With AI

In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Brad Bennett, the Executive Strategy Director at MercerBell - Australia’s leading Customer Experience Agency™. Hailing from the USA, Brad talks about his tech background and how it is helping him shape customer focussed marketing solutions for the new wild west arena of Artificial Intelligence.

https://www.trinityp3.com/2019/11/value-of-customer-experience-with-ai/

Kath Blackham And Darren Talk About The Challenges And Opportunities In Voice

Kath Blackham is the CEO of VERSA, a digital agency specialising in voice, AR and AI and she shares the challenges facing independent digital agencies like VERSA and how she has worked to overcome these challenges to attract and retain high-quality talent through interagency job swaps, international conferences and innovative working hours and conditions such as the four day week for which the agency has become well known.

https://www.trinityp3.com/2019/11/challenges-opportunities-in-voice/

Caleb Bush And Darren Chat About How Brands Are Experienced And Not Just Communicated

Caleb Bush is the Managing Director of Australia and New Zealand of Project Worldwide and discusses how with the rise of social media consumers are increasingly making and sharing information on brands based on their experiences rather than the things the brands communicate with them. To build and grow brands, marketers need to create and manage brand experiences.

https://www.trinityp3.com/2019/11/how-brands-are-experienced/

John James And Anton Buchner Talk About Measurable Marketing Applications Of AI

In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with John James, who is an independent strategic consultant for CxOs and Founders, focussed on growth and revenue. He talks about real life, measurable applications of artificial intelligence. Including a tool that he’s building for CMOs to help reduce complexity and improve the operational efficiency and effectiveness of marketing throughout the end to end process of the marketing funnel.

https://www.trinityp3.com/2019/11/measurable-marketing-applications-artificial-intelligence/

Brian Wieser And Darren Discuss Marketing, Investors And The Economy Stupid

Brian Wieser is the Global President of Business Intelligence at GroupM and he discusses the state of the fragile global economy and the impact of an economic deceleration on the advertising and marketing category. He also looks at where the growth in media spend is currently coming from and the changing face of global media.

https://www.trinityp3.com/2019/10/investors-and-the-economy-stupid/

Adrian Jenkins And Darren Chat On The Role Of Audits In Marketing And Advertising

Adrian Jenkins is a Chartered Accountant and the Founder and Director of Financial Progression, a global specialist audit company with a focus on marketing and advertising. He talks about the difference between benchmarking and auditing and the various types of audits Financial Progression provides to their clients. He also shares his unique approach to the audit process that is winning Financial Progression and increasing the number of fans around the world.

https://www.trinityp3.com/2019/10/audits-in-marketing-advertising/