Managing Marketing

Olly Taylor And Darren Deconstruct Strategy In A Time Of Crisis

Olly Taylor is the Chief Strategy Officer at Host Havas Australia. He shares his experience and thoughts on the role of strategy and the importance of having a strategic framework at a time of crisis. He talks about the need for simplicity in the face of complexity and the difference between strategy and planning as two parts of the same discipline.

https://www.trinityp3.com/2020/09/deconstructing-strategy-in-time-of-crisis/

Fiona Johnston And Darren Discuss The Challenges Of Managing A Modern Media Agency

Fiona Johnston is the CEO of the media agency UM Australia. She was also the CEO Magazine CEO of the Year 2019 Runner-Up, a qualified and experienced executive coach and a yoga coach. But since her second job in her career, she has been focused on her belief in working hard, being nice to people, playing to win, having fun, and supporting and growing great talent. It is a belief and purpose that has led to achieving amazing results in everything she does.

https://www.trinityp3.com/2020/09/challenges-managing-modern-media-agency/

Adrian Davidson And Darren Talk Branded Merchandise, Product Safety And Supply Chain Ethics

Adrian Davidson is the Managing Director of Inck Merchandise and a National Board Member of the Australasian Promotional Products Association (APPA). Adrian shares the significant risks associated with Branded Merchandise and Promotions Products in regards to safety and supply chain compliance. Yet often there is significant financial pressure on cutting corners to achieve the cheapest possible outcomes, putting the brand reputation and the organisation at risk.

https://www.trinityp3.com/2020/09/branded-merchandise-product-safety-supply-chain-ethics/

Angela Smith, Russell Smyth And Darren Talk About The Relationship Between Strategy And Creativity

Angela Smith is the Chief Strategy Officer and Russell Smyth is the Creative Director at advertising agency Affinity. Here they discuss how strategy and creative work hand in hand, often blurring the lines between them to create powerful marketing programs for their clients at Affinity. They talk about the role of data, research and technology in the strategic and creative process and the importance of trust between all parties to deliver exceptional outcomes.

https://www.trinityp3.com/2020/09/relationship-between-strategy-and-creativity/

Carl Ratcliff And Darren Discuss Creativity, Purpose And Advertising

Carl Ratcliff is the Founder of This is the Day, a creative hub for marketers and advertisers to tap into strategic and creative thinking to solve their big, juicy commercial problems. He shares his views on the role of creativity in advertising and the broader context of creativity and strategy in business. He discusses the challenges ahead for marketers and their agencies and provides insights from his experience into the ways of working from various perspectives in the industry.

https://www.trinityp3.com/2020/08/creativity-purpose-advertising/

Alexandra King and Darren Discuss Outsourcing, Hybrid Models and In-Housing For Marketing

Alexandra King is the co-Founder and Director of Ask Marketing, a virtual marketing management resource for SME companies looking to consolidate and grow their performance through marketing. Ali shares how SMEs are rapidly increasing their investment in marketing, particularly digital marketing and yet often do not have the resources to coordinate that investment to the business and marketing strategy. The use of a VMM ( Virtual Marketing Manager ) has proven particularly valuable, in providing this high level of marketing management required to see these organisations grow.

https://www.trinityp3.com/2020/08/hybrid-models-for-marketing/

Ben Welsh And Darren Discuss Agency Brands And The Need For Creative Leadership

Ben Welsh is the Chief Creative Officer at Doyle Dane Bernbach (AKA DDB) and talks about the evolution of the creative agency, the importance of strong agency brands and the need for creative leadership within agencies and with clients. This leadership extends from nurturing new talent and great ideas to helping navigate the complex creative award system and beyond.

https://www.trinityp3.com/2020/08/agency-brands-need-creative-leadership/

Rohan Robertson And Darren Chat Content Versus Advertising

Rohan Robertson is the Founder and Director of The Media Mix, a company that connects brands with audiences through content and entertainment. He shares his journey from working in media agencies through to the media sales side and on to content, plus the inspiration that led him to start his own brand content company. Rohan discusses the role of content and the difference between content and advertising and what, from his experience, makes great branded content.

https://www.trinityp3.com/2020/08/content-versus-advertising/

Ryan Wallman And Darren Talk Creativity, Copywriting And Caring About Your Audience

Dr Ryan Wallman is the Creative Director and Head of Copy at Wellmark, a creative agency for healthcare brands. He is also the author of a fabulous book on advertising and marketing titled “Delusions of Brandeur”. Ryan shares his thoughts on the role of creativity, particularly writing, in engaging the audience and the particular challenges and discipline required to write in categories that are often quite technical and regulated. He also shares how he found and embraced Twitter and can be followed at @Dr_Draper

https://www.trinityp3.com/2020/07/creativity-copywriting-caring-about-your-audience/

Stephan Argent And Darren Discuss The Trials Of The Pitch Consultant

Stephan Argent is the founder and principal of Listenmore Inc., Canada’s leading advertising pitch consultancy. He talks with Darren about his role as a pitch consultant and adviser to CMOs and CEOs at many of Canada’s largest corporations and shares his observations and insights into the pitch process the function of the pitch consultant is to assist marketers to navigate the often confusing marketplace of advertising and media agencies.

https://www.trinityp3.com/2020/07/trials-of-the-pitch-consultant/