Managing Marketing

John James And Anton Buchner Talk About Measurable Marketing Applications Of AI

In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with John James, who is an independent strategic consultant for CxOs and Founders, focussed on growth and revenue. He talks about real life, measurable applications of artificial intelligence. Including a tool that he’s building for CMOs to help reduce complexity and improve the operational efficiency and effectiveness of marketing throughout the end to end process of the marketing funnel.

https://www.trinityp3.com/2019/11/measurable-marketing-applications-artificial-intelligence/

Brian Wieser And Darren Discuss Marketing, Investors And The Economy Stupid

Brian Wieser is the Global President of Business Intelligence at GroupM and he discusses the state of the fragile global economy and the impact of an economic deceleration on the advertising and marketing category. He also looks at where the growth in media spend is currently coming from and the changing face of global media.

https://www.trinityp3.com/2019/10/investors-and-the-economy-stupid/

Adrian Jenkins And Darren Chat On The Role Of Audits In Marketing And Advertising

Adrian Jenkins is a Chartered Accountant and the Founder and Director of Financial Progression, a global specialist audit company with a focus on marketing and advertising. He talks about the difference between benchmarking and auditing and the various types of audits Financial Progression provides to their clients. He also shares his unique approach to the audit process that is winning Financial Progression and increasing the number of fans around the world.

https://www.trinityp3.com/2019/10/audits-in-marketing-advertising/

Christian Bartens And Darren Talk Data, AI And Agile Business Practices

Christian Bartens is possibly best known as the Founder and CEO of Datalicious, but he is also an Investor, Advisor and C-Level Data Analytics Expert and Entrepreneur who is using his 20 years of experience to help companies build data capabilities in-house that deliver tangible business outcomes. Here he talks about the use of data in marketing, advertising and sales and new opportunities to use data to inform and align businesses to performance.

https://www.trinityp3.com/2019/10/data-ai-agile-business-practices/ 

Joe Pullos And Darren Discuss The Role Of Creativity In Marketing And Advertising

Joe Pullos is the Festival Director of Spikes Asia. He talks about the importance of creativity in not just advertising and marketing, but the increasing importance of creativity in solving business problems and driving growth. He also discusses the role of Spike Asia in showcasing creative talent and ideas from the most populous region of the world - Asia.

https://www.trinityp3.com/2019/10/role-of-creativity-marketing-advertising/

Jorg Dietzel And Darren Talk Advertising From A Brand And Marketing Perspective

Jorg Dietzel is a Chief Brand Consultant, Lecturer at Singapore Management University, and has worked on both sides of the client/agency relationship. He talks about the difference between being on the agency and the advertiser side and how his time as a Senior Regional and Global Marketer has enriched his appreciation of brand and marketing.

https://www.trinityp3.com/2019/09/advertising-from-brand-marketing-perspective/ 

Andrea Edwards And Darren Chat About The Good And The Bad Of Social Media

Andrea Edwards is The Digital Conversationalist, helping professionals and businesses tell better stories and embracing social media leadership. She talks about the power of embracing social more than media in social media and the importance of being authentic in engaging people. But also how wrong it can go when used in a deceitful and manipulative way.

https://www.trinityp3.com/2019/09/good-bad-social-media/

Dominic Powers And Darren Discuss Increasing Transparency In Programmatic Media

Dominic Powers is the CEO of CtrlShift a global SaaS company that is transforming audience engagement with technology, aggregation, data and insights. He talks about their Hub platform which is reducing complexity and improving the efficiency and effectiveness of programmatic media, delivering improved transparency in the process for advertisers, their agencies and publishers.

https://www.trinityp3.com/2019/09/increasing-transparency-programmatic-media/

Hannah Gough And Darren Discuss The Challenges Of Procurement In Marketing

Hannah Gough is an MCIPS qualified Sourcing and Supplier Relationship Management Marketing specialist who discusses many of the challenges and considerations for a procurement professional working in marketing, sharing some of the hard-earned lessons she has discovered along the way working in banking, booze and retail.

https://www.trinityp3.com/2019/09/challenges-facing-procurement-in-marketing/

Steve Sheppard And Darren Discuss Communicating More Effectively In Business

Steve Sheppard is the Managing Director ANZ at Interactifs, a professional training and coaching company founded in France more than 30 years ago. He reflects on his 30 years in market research and advertising and for a communications profession, we often overlook the important skills of effectively communicating in a business context and how more focus on achieving specific outcomes and communicating with intent would improve the performance of all involved.

https://www.trinityp3.com/2019/08/communicating-more-effectively-in-business/