Managing Marketing

Raja Pradeep And Darren Talk About The IT Risks Facing Advertising Agencies

Raja Pradeep is the CEO of IT company AUP IT provide CIO consultants to work with small to medium businesses to ensure governance, risk mitigation and compliance for the IT network and systems. He shares the changing role of the CIO and CTO is not just reducing risk, but working with the business to unlock value and performance within the It infrastructure and how agencies can ensure they meet the security and risk expectations of their clients in handling data of all types.

https://www.trinityp3.com/2020/03/it-risks-facing-advertising-agencies/

Neal Moore And Darren Chat About The Need For Great Storytelling In Content Marketing

Neal Moore is the Content Strategy & Storytelling Consultant at Moore’s Lore Media in Singapore and he talks about the role of content in marketing and the lessons that brands and marketers should learn from the professional storytellers in Hollywood. He shares his thoughts on how marketers can better develop and share high-quality content to attract and engage customers.

https://www.trinityp3.com/2020/03/great-storytelling-content-marketing/

Rob Mills And Darren Talk About Assessing And Measuring The Value Of Sports Sponsorship

Rob Mills is the Global CEO of Turnstile, his new Sports and Entertainment measurement company. If his name seems familiar, it is because he is also the Global CEO and Director of Gemba, the Sports and Entertainment Agency. This is not an accident as Rob explains. Measuring the value of sports and entertainment sponsorship has been a long-term challenge based on the flawed approximation of media equivalency. But Turnstile is a comprehensive approach to valuing sponsorships based on years of experience.

https://www.trinityp3.com/2020/02/assessing-measuring-value-of-sports-sponsorship/

Nick Hockley And Darren Talk About Marketing And Sports Sponsorship

Nick Hockley is the Chief Executive of the ICC T20 World Cup in Australia. He talks about the changing face of sports sponsorship and the increasing opportunities for organisations to become involved in engaging communities by going beyond naming and signage rights in their sponsorships. He highlights the insights from his involvement from the London Olympics and Paralympics in 2012, a signage and naming-right free event. And champions the opportunities of the ICC T20 World Cup, particularly the Women’s Series that culminates with the final on International Women’s Day.

https://www.trinityp3.com/2020/02/marketing-and-sports-sponsorship/

Chris Stephenson And Darren Discuss Innovation And Effectiveness In Marketing

Chris Stephenson is the head of Strategy and Planning for APAC at PHD Media and talks about the importance of defining and delivering effectiveness. He shares the paradox for marketers of the desire to be innovative and groundbreaking while delivering the required results and how the two are a balancing act that can lead to conflict. He also shares his insights into the increasing role of strategy in a world that is focusing on short term results.

https://www.trinityp3.com/2020/02/innovation-effectiveness-in-marketing/

Jeremy Taylor And Darren Talk About Brand And Corporate Purpose And Ethics

Jeremy Taylor is the Co-Founder and Director of Connect2 and the Business Director of TrinityP3 UK. He discusses the role of businesses and brands in defining and acting with an ethical purpose beyond simply delivering increased shareholder value. Be it delivering environmental sustainability, acting with good social responsibility or making ethical business decisions to minimise harm to others, it is all about good business conduct.

https://www.trinityp3.com/2020/02/brand-corporate-purpose-ethics/

Henry Innis And Anton Buchner Discuss How To Assign Value To Marketing With AI Models

In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Henry Innes who is the Chief Strategy Officer and Founder of Mutiny Group, a team of data scientists, engineers and strategists that help put the rigour and measurability back into marketing. He talks about how cloud computing and advances in deep learning models within a neural network now help marketers look forward and predict results, rather than viewing data as a retrospective exercise.

https://www.trinityp3.com/2020/01/assign-value-to-marketing-with-ai/

Augustine Fou And Darren Discuss The Growing Problem Of Ad Fraud

Dr Augustine Fou is an Ad Fraud Investigator at Marketing Sciences Consulting Group. He talks about ad fraud, sharing the scope and the drivers of the problem for the advertising industry and sharing the issues that encourage the growth of ad fraud. He discusses the essential role marketers play in addressing the ad fraud problem, along with the media agencies, ad tech companies and even the private equity investors. He also offers practical solutions for reducing it.

https://www.trinityp3.com/2020/01/growing-problem-ad-fraud/

Darren Woolley And Nathan Chat About The Twenty Year History Of TrinityP3

To celebrate today’s 20th Anniversary of the company, Darren Woolley, Founder and Global CEO of TrinityP3 talks with Nathan Hodges about the founding and development of TrinityP3 from his time as Creative Director at JWT to the founding of P3 and the development and expansion of the company to Asia, and then Europe and the USA, the name change to TrinityP3 and the lessons and challenges along the way.

https://www.trinityp3.com/2020/01/twenty-year-history-of-trinityp3/

Jared Alessandroni And Darren Discuss The Future Of the AI CMO

Jared Alessandroni is CTO of Cultural Intelligence Agency Sparks & Honey and he talks about the development of a SAAS platform to make the huge amounts of cultural data and insights they collect more accessible. But more importantly, he sees the time when CMO will have an AI to process, sort, synthesise and provide a point of view to CMOs and even CEOs to inform their decision making.

https://www.trinityp3.com/2020/01/the-ai-cmo/