Managing Marketing

Mark Adams And Darren Discuss The Power Of Networks Over Demographics In Engaging Audiences

Mark Adams is the Chairman of the Digital Leadership Council and the SVP, Head of Innovation at Vice Media Group. He shares his view of the marketing landscape and the need to focus on identifying, acknowledging and supporting networks of people, rather than the traditional demographic approach. Mark highlights how content attracts and aligns these networks and shares how an investigative journalistic approach to insights provides exciting results.

https://www.trinityp3.com/2020/05/power-of-networks-over-demographics/

Audrey Dauvet And Darren Talk Intellectual Property and Innovation

Audrey Dauvet is a Legal Consultant at E&J Consulting NYC and the podcast Brand & New host for the International Trademark Association. She discusses her experience in developing and protecting innovative ideas and products and shares the challenges of protecting intellectual property globally. She also talks about the rise of non-traditional trademarks such as sound, fragrance and colour and the need for careful consideration when investing in innovation.

https://www.trinityp3.com/2020/05/intellectual-property-innovation/

Sonoo Singh And Darren Discuss The Role And Importance Of A Healthy Trade Media

Sonoo Singh is the Associate Editor of The Drum and has a career as a marketing industry journalist that spans two decades and working with all of the major brands in the UK including Campaign, Marketing Week, M&M Global, Pitch and The Drum. During that career, she has seen dramatic changes in the channels of journalism and business models. But one thing that has not changed is the important role trade media play in championing the industry and also holding it accountable to be the best it can be.

https://www.trinityp3.com/2020/05/role-importance-of-healthy-trade-media/

Jane Evans And Darren Discuss Making Older Women Uninvisible

Jane Evans has a career and portfolio in advertising as a Creative Director that would be the envy of most. But Jane is now the Founder of the Uninvisibility Project, inspired by the realisation that at a certain age she became invisible not just in the media and entertainment but also in her career. This is the experience of millions of women as their lives progress beyond middle age. When they have incredible personal confidence and experience, the world struggles to recognise the value they offer in business and society.

https://www.trinityp3.com/2020/05/making-older-women-uninvisible-in-business/

Ben Peacock, Scott Matyus-Flynn And Darren Discuss Sustainable Brand Purpose

Ben Peacock is the Founder and Scott Matyus-Flynn is the Partner and Head of Strategy of The Republic Of Everyone, a world-leading brand, sustainability and innovation company. They talk about the rising importance of doing good as good for business and why some markets and companies struggle with achieving this as a core business driver. They share their philosophy on how brands and communities can work together to create better products, bigger profits and a better world.

https://www.trinityp3.com/2020/04/sustainable-brand-purpose/

Rob Campbell And Darren Talk About Corporate Gaslighting In Advertising

Rob Campbell is the Head of Strategy EMEA at RG/A and has had strategy roles in Australia, China, the US and the UK. But here Rob shares how a friend’s experience with Corporate Gaslighting made him aware of a time in his own career and being the person he is he shared this on his personal blog “The Musings of an Opinionated Sod”. The response was overwhelming leading to this site “They Tried To Kill Me But I Live” where people are able to share their experiences of Corporate Gaslighting to let others know they are not alone and it is not their fault.

https://www.trinityp3.com/2020/04/corporate-gas-lighting-in-advertising/

Kylee Stone And Darren Talk Covid-19 And The Importance Of Leadership And Resilience

Kylee Stone is the Founder of Team Women Australia, CEO of the Performance Code, the host of the Uncharted Leaders podcast and a coach and mentor in resilience and courageous leadership. She discusses how now, in the face of unprecedented uncertainty and disrupted work arrangements, leadership and resilience is key to ensuring the sustainability and performance of organisations. Kylee shares practical approaches she had honed in her coaching practice with individuals, teams and organisations to not just cope, but thrive in these uncertain times.

https://www.trinityp3.com/2020/04/covid-19-leadership-and-resilience/

Kevin Freedman And Darren Discuss The Challenges Of Global Marketing Implementation

Kevin Freedman, Chief Executive at Freedman International, a global implementation agency that oversees and deploys marketing campaigns for global brands that need an agile approach to deliver a consistent impact across all their target markets. Kevin talks about the challenges and opportunities facing Global Marketers and shares the three evolutions of Global Marketing approaches.

https://www.trinityp3.com/2020/04/challenges-of-global-marketing-implementation/

Ophenia Liang And Darren Discuss Cross Cultural Marketing In Asia

Ophenia Liang is the Director and Co-Founder of Digital Crew, Australia’s fasting growing multi-award winning cross-cultural multilingual digital marketing company. Here she talks about the challenges of cross-cultural marketing in Asia, particularly in China, India and Japan and the mistakes and lessons marketers and their organisations face when expanding into overseas markets as diverse and complex as these major world economies.

https://www.trinityp3.com/2020/03/cross-cultural-marketing-in-asia/

George Hawwa And Darren Discuss Is Social Media A Technology Or A Media

George Hawwa is the Growth Director of Social Media Agency Attention Experts and he shares his view on the various social media platforms of the 250 platforms currently available. He talks about the need of understanding the algorithms and the data of each platform is essential in achieving marketing success in any platform and how consistency is more important than creativity. Plus distinguishing the difference between a technology company that sells advertising or a media company based on a technology platform.

https://www.trinityp3.com/2020/03/social-media-technology-or-media/