Managing Marketing

Stanley Johnson And Darren Discuss Being A Creative In Network, Indie And In-house Agencies

Stanley Johnson is a Creative Director, Brand Transformer, Copywriter and one half of the creative consultancy StanLee with his creative collaborator, Lee Callister. Stan discusses his career and contrasts his experience as a creative leader in the various roles in network agencies, independent agencies, creative consultancies and an in-house agency. He reflects on the lessons of his creative career and his social media moniker - BrandDNA

https://www.trinityp3.com/2021/03/being-a-creative-in-agencies/

Gai Le Roy And Darren Talk Interactive Advertising Last Year and Next

Gai Le Roy is the CEO of the Interactive Advertising Bureau (IAB Australia) and she shares some of the many challenges they faced in 2020, not just due to the pandemic, but with the heightened level of government scrutiny on the category. Gai talks about the way they responded, and the lessons learned and the opportunities that arose, from an industry, organisational and personal perspective. Plus she looks to the year ahead and the plans to continue to address the issues of privacy, sustainability and diversity.

https://www.trinityp3.com/2021/02/interactive-advertising-last-year-and-next/

Nick Keenan And Darren Discuss People Powered Growth

Nick Keenan is the Chief Executive Officer of Starcom Australia, a Publicis Groupe Company. Globally, Starcom is known as the Human Experience Company and combined with the concept of People Powered Growth is designed to improve their positioning and point of differentiation. But what does it mean and how will it work for advertisers, media owners, their other agency partners and their staff. Nick and I discussed this to determine if this is a tangible advantage for Starcom Australia or not.

https://www.trinityp3.com/2021/02/people-powered-growth/

Azadeh Williams And Darren Discuss The Law, Journalism, Media And Marketing

Azadeh Williams is a lawyer, international journalist, and the founder and Managing Partner of AZK Media, a marketing and media content agency. She talks about her progress moving from law and finance into journalism and then marketing on the international stage. And shares her approach to helping brands and businesses use their communication superpowers to develop bespoke media and marketing strategies to maximise demand generation, boost brand engagement and amplify their leadership status.

https://www.trinityp3.com/2021/02/law-journalism-media-and-marketing/

Mike Wilson And Darren Talk About Creativity And Innovation In Media

Mike Wilson is the Chairman at Havas Media Group Australia and New Zealand and here shares his experience from starting in media planning and buying at BMP London, where he worked with many of the team who started Naked years later. His time as a Senior Marketing Manager at Warner music and the path that led him to founding Naked in Australia. He talks about the importance in working with great people and how to manage exceptional misfits to achieve outstanding results.

https://www.trinityp3.com/2021/02/creativity-innovation-in-media/

Stephen Wright And Darren Talk About The Problems With Programmatic

Stephen Wright is the Global Media Lead for TrinityP3. He was also the Director of Programmatic Media and he shares what he has identified as the three key challenges stopping programmatic media from achieving its full potential for advertisers. Stephen also shares how many of these are being addressed to make programmatic more accessible for non-tech marketers, less complex and more transparent and accountable in the marketing mix.

https://www.trinityp3.com/2021/01/problems-with-programmatic/

John Broome And Darren Talk Advertising And Marketing Last Year And Next

John Broome is the CEO of the Australian Association of National Advertisers (AANA) and shares his perspective on the challenges facing marketers and the advertising industry in 2020 and the opportunities available in the year ahead. He talks about the achievements of the past 12 months, including greater engagement with members and the industry, maintaining the membership level during COVID and an opportunity to reset the annual conference RESET with great success.

https://www.trinityp3.com/2021/01/advertising-and-marketing/

Susan Werkner And Darren Discuss How Independent Agencies Win Corporate Clients

Susan Werkner is the co-founder of The Agency Accelerators. She shares her experience working as a marketer in large corporations and large network agencies in the USA. How her experience reinforced her belief that smaller, independent suppliers could compete very successfully against their larger competitors. It was a strategy she proved worked when she started her own business. Today, Susan and her partner, Peter Applebaum are using this knowledge to help independent agencies grow. You can find out more here. https://theagencyaccelerators.com/trinity-p3/

https://www.trinityp3.com/2021/01/how-independent-agencies-win-corporate-clients/

Andy McKeon And Darren Talk Creativity In Advertising, Tech And Business

Andy McKeon is the newly appointed Global Creative Director of tech platform Safety Culture. Following a successful career in advertising, working at Wieden + Kennedy, Goodby Silverstein and more, he moved into the world of tech, with senior roles at Apple and Facebook. Today, he is also a non-executive director on several global businesses. Who better to share the role that creativity plays in his life and the journey it has taken him on.

https://www.trinityp3.com/2020/12/creativity-in-advertising-tech-business/

Mark Jarrett And Darren Discuss Smart Agency Solutions To Media Challenges

Mark Jarrett is the Chief Executive Officer of PHD Media Group Australia and shares some of the complex challenges facing advertisers and their media agencies and the approach PHD has taken in developing and sharing their innovative perspective to those problems and implemented solutions. And discussed the industry initiative into developing a cross-media measurement solution and the more interesting work of Karen Nelson-Field into cross-media engagement. 

https://www.trinityp3.com/2020/12/smart-agency-solutions-to-media-challenges/