Managing Marketing

Augustine Fou And Darren Discuss The Growing Problem Of Ad Fraud

Dr Augustine Fou is an Ad Fraud Investigator at Marketing Sciences Consulting Group. He talks about ad fraud, sharing the scope and the drivers of the problem for the advertising industry and sharing the issues that encourage the growth of ad fraud. He discusses the essential role marketers play in addressing the ad fraud problem, along with the media agencies, ad tech companies and even the private equity investors. He also offers practical solutions for reducing it.

https://www.trinityp3.com/2020/01/growing-problem-ad-fraud/

Darren Woolley And Nathan Chat About The Twenty Year History Of TrinityP3

To celebrate today’s 20th Anniversary of the company, Darren Woolley, Founder and Global CEO of TrinityP3 talks with Nathan Hodges about the founding and development of TrinityP3 from his time as Creative Director at JWT to the founding of P3 and the development and expansion of the company to Asia, and then Europe and the USA, the name change to TrinityP3 and the lessons and challenges along the way.

https://www.trinityp3.com/2020/01/twenty-year-history-of-trinityp3/

Jared Alessandroni And Darren Discuss The Future Of the AI CMO

Jared Alessandroni is CTO of Cultural Intelligence Agency Sparks & Honey and he talks about the development of a SAAS platform to make the huge amounts of cultural data and insights they collect more accessible. But more importantly, he sees the time when CMO will have an AI to process, sort, synthesise and provide a point of view to CMOs and even CEOs to inform their decision making.

https://www.trinityp3.com/2020/01/the-ai-cmo/

Thomas Bertelsen, James Procter And Darren Talk Data And AI Informed Advertising

Thomas Bertelsen is the Co-founder and Managing Partner of AI Media planning platform Blackwood Seven, and James Procter is the Founder and Creative Director of the data-led agency One Small Step Collective. They discuss the role of data in planning and predicting media performance and providing a measurement of performance and accountability to delivering results, speculating that the way to connect media and creative concept is data.

https://www.trinityp3.com/2019/12/data-ai-informed-advertising/

Jay Henderson And Anton Discuss How To Solve Business Problems Through AI Technology

In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Jay Henderson, the Senior Vice President of Product Management at Acoustic (formerly Watson Customer Engagement – purchased from IBM by Centerbridge Partners, and rebranded in 2019 as Acoustic). He talks about how machine learning algorithms should be seen as working together with marketers. Offering options and solutions for marketers to assess and consider, rather than being seen as distrustful ‘black box’ of solutions running rampant by themselves.

https://www.trinityp3.com/2019/12/solve-business-problems-through-ai-technology/

Phil Phelan And Darren Discuss Ecosystems And Marketplaces For Products And Services

Phil Phelan is the Chief Strategy and Innovation Officer at Publicis Sapient Australia and sits down to talk about the role of creating ecosystems and marketplaces not just for startups but for existing legacy businesses wanting to innovate and grow in their category. He shares the differences between product and services and the blend of the two including Financial Services, Utilities and Automobiles and the opportunities these strategies provided both customers and the organisation.

https://www.trinityp3.com/2019/12/ecosystems-marketplaces-for-products-services/

Bobbi Mahlab And Darren Talk About Mentor Walks and Women In Media

Bobbi Mahlab is the Founder and Managing Director at Mahlab and is one of the two business executives who bought the Mentor Walks program from Asia to Australia. She discusses how the Mentor Walks program started and why they decided to bring the program home to Australia and shares some of the main issues for women working in media that have been shared during these mentor walks with a wide range of women working in the media industry.

https://www.trinityp3.com/2019/11/mentor-walks-women-in-media/

Brad Bennett And Anton Buchner Discuss Realising The Full Value Of Customer Experience With AI

In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Brad Bennett, the Executive Strategy Director at MercerBell - Australia’s leading Customer Experience Agency™. Hailing from the USA, Brad talks about his tech background and how it is helping him shape customer focussed marketing solutions for the new wild west arena of Artificial Intelligence.

https://www.trinityp3.com/2019/11/value-of-customer-experience-with-ai/

Kath Blackham And Darren Talk About The Challenges And Opportunities In Voice

Kath Blackham is the CEO of VERSA, a digital agency specialising in voice, AR and AI and she shares the challenges facing independent digital agencies like VERSA and how she has worked to overcome these challenges to attract and retain high-quality talent through interagency job swaps, international conferences and innovative working hours and conditions such as the four day week for which the agency has become well known.

https://www.trinityp3.com/2019/11/challenges-opportunities-in-voice/

Caleb Bush And Darren Chat About How Brands Are Experienced And Not Just Communicated

Caleb Bush is the Managing Director of Australia and New Zealand of Project Worldwide and discusses how with the rise of social media consumers are increasingly making and sharing information on brands based on their experiences rather than the things the brands communicate with them. To build and grow brands, marketers need to create and manage brand experiences.

https://www.trinityp3.com/2019/11/how-brands-are-experienced/