Managing Marketing

Kate Guaran And Darren Discuss How Marketers Can Get More From Their Agencies

Kate Guaran is a Senior Marketer, specialising in B2C, Digital, Innovation, Strategy, Customer Experience, Leadership and Insights. She shares her view on the role of marketing from her agency and advertiser perspective and highlights the insights and lessons she has learned and used along the way to engage and inspire her team and agencies to go above and beyond. As Kate says, the objective she has for anyone she works with is for them to scare her, in a good way. But please note, she doesn't scare easily.

https://www.trinityp3.com/2021/05/how-marketers-can-get-more-from-agencies/

Kylie Sandercock And Darren Talk About The Missed Opportunities For Agency Efficiency

Kylie Sandercock is an entrepreneur, an accountant and now a Senior Financial Consultant at TrinityP3 Marketing Management Consultants. She shares her experience working with agencies and tech companies and highlights the opportunities for advertising and media agencies to improve their efficiency and productivity. Opportunities are often overlooked or rejected because of the requirement to change their culture, structure and processes to deliver improved outcomes for their clients.

https://www.trinityp3.com/2021/05/missed-opportunities-for-agency-efficiency/

Tasman Murray and David Discuss Marketing Analytics

Tasman Murray is the founder and Managing Partner of Holistic Analytics. Tasman and David discuss the increasing ability of analytical modelling to refine marketing strategy, customer strategy, advertising deployment and media expenditure; the importance of developing a customer-centric analytics culture in organisations; and the contentious challenges implicit in a marketing analytics project, including trust in the analytical model, fear of what a model might reveal or determine, the need to go beyond marketing, and the role of the media agency in the process.

https://www.trinityp3.com/2021/05/marketing-analytics/

Renee Amor, Lucy Lithgow, And Anton Discuss High Performing Culture And Business Transformation

Renee Amor is the General Manager, Marketing & Communication, and Lucy Lithgow is the General Manager of People & Culture at BPAY Group. They share how they engaged the whole organisation to redefine the purpose, mission, vision and values to help carve out a new position in the financial services ecosystem. Employee behaviour now forms 50% of people’s performance measurement. You can find out more here on how people bought into the business transformation with an innovation mindset.

https://www.trinityp3.com/2021/04/high-performing-culture-and-business-transformation/

Belinda Noble And Darren Talk The Climate Crisis And Communications

Belinda Noble, a communications strategist and the co-founder of Comms Declare, a group dedicated to harnessing the power of comms, marketing, media & advertising to supercharge the transition to a climate-friendly future. Comms Declare recently celebrated its first birthday, with more than 300 organisations and individuals and growing. Belinda shares the inspiration and motivation for starting the group with co-founder Cally Jackson and the objectives and outcomes they are working to deliver. 

You can declare here at https://commsdeclare.org/declare/ 

https://www.trinityp3.com/2021/04/climate-crisis-and-communications/

Simone Allan And Darren Discuss The Power of Mentoring In Marketing

Simone Allan is the Founder and CEO of Mondo Search and the joint founder of The Mentor Evolution, the mentoring platform of the TrinityP3 Marketing Mentor program. Simone shares her passionate belief in mentoring as the ideal way for individuals to enrich and develop their careers both as a mentor and a mentee. She also talks about the ability of mentoring to foster and encourage diversity in thought, beliefs and practices by creating sharing and inclusive communities.

https://www.trinityp3.com/2021/04/power-of-mentoring-in-marketing/

Hamish Thomson And Darren Talk Advertising, Marketing and Business Management

Hamish Thomson is a keynote speaker, board and startup advisor, consultant and the author of the business book “It’s not always right to be right”. Hamish shares his experience and insights from a career that started in advertising in the UK as a copywriter and took him across to marketing at Reebok and Mars, where he became the Regional President. He reflects on the challenges and opportunities presented at each stage and the important skills and capabilities he developed along the way.

https://www.trinityp3.com/2021/04/advertising-marketing-business-management/

Chris Maxwell And Darren Discuss The How, What And Where Of In-House Agencies

Chris Maxwell is the Founder and Managing Director of Lution, Australia’s leading in-house agency specialist, with deep experience building and optimising in-house teams. Chris shares his experience building the in-house capabilities at Carlton United Breweries. And how this experience inspired him to develop and offer this to other Australian marketing companies. He talks about the challenges and the benefits beyond simply cost reduction.

https://www.trinityp3.com/2021/03/how-what-where-in-house-agencies/

Eaon Pritchard And Darren Chat Strategy, Creativity And Where It All Went Wrong

Eaon Prichard is a Global Strategy Consultant, Founder of ArtScienceTechnology, Mentor, Tutor, and Author. His thought-provoking books, “Where did it all go wrong” and “Shot by both sides” provide an opportunity for practitioners of marketing, advertising and creativity  to review and rethink everything they may believe. He talks about the process of writing the books and his third book to be published soon.

https://www.trinityp3.com/2021/03/strategy-creativity/

Andrea Martens And Darren Talk Data Driven Marketing Last Year And Next

Andrea Martens is the CEO of the Association of Data-Driven Marketing and Advertising (ADMA) and she discusses some of the challenges facing ADMA and their broad membership base last year as marketers and their agencies adapted to the impact of the global pandemic. Andrea highlights the lessons and the actions she took as a leader and the results her team delivered in 2020. She also looks to the year ahead with optimism, outlining an ambitious agenda for the organisation in the coming year both from a regulatory and educational perspective.

https://www.trinityp3.com/2021/03/data-driven-marketing/