Managing Marketing

Kevin Freedman And Darren Discuss The Challenges Of Global Marketing Implementation

Kevin Freedman, Chief Executive at Freedman International, a global implementation agency that oversees and deploys marketing campaigns for global brands that need an agile approach to deliver a consistent impact across all their target markets. Kevin talks about the challenges and opportunities facing Global Marketers and shares the three evolutions of Global Marketing approaches.

https://www.trinityp3.com/2020/04/challenges-of-global-marketing-implementation/

Ophenia Liang And Darren Discuss Cross Cultural Marketing In Asia

Ophenia Liang is the Director and Co-Founder of Digital Crew, Australia’s fasting growing multi-award winning cross-cultural multilingual digital marketing company. Here she talks about the challenges of cross-cultural marketing in Asia, particularly in China, India and Japan and the mistakes and lessons marketers and their organisations face when expanding into overseas markets as diverse and complex as these major world economies.

https://www.trinityp3.com/2020/03/cross-cultural-marketing-in-asia/

George Hawwa And Darren Discuss Is Social Media A Technology Or A Media

George Hawwa is the Growth Director of Social Media Agency Attention Experts and he shares his view on the various social media platforms of the 250 platforms currently available. He talks about the need of understanding the algorithms and the data of each platform is essential in achieving marketing success in any platform and how consistency is more important than creativity. Plus distinguishing the difference between a technology company that sells advertising or a media company based on a technology platform.

https://www.trinityp3.com/2020/03/social-media-technology-or-media/

Raja Pradeep And Darren Talk About The IT Risks Facing Advertising Agencies

Raja Pradeep is the CEO of IT company AUP IT provide CIO consultants to work with small to medium businesses to ensure governance, risk mitigation and compliance for the IT network and systems. He shares the changing role of the CIO and CTO is not just reducing risk, but working with the business to unlock value and performance within the It infrastructure and how agencies can ensure they meet the security and risk expectations of their clients in handling data of all types.

https://www.trinityp3.com/2020/03/it-risks-facing-advertising-agencies/

Neal Moore And Darren Chat About The Need For Great Storytelling In Content Marketing

Neal Moore is the Content Strategy & Storytelling Consultant at Moore’s Lore Media in Singapore and he talks about the role of content in marketing and the lessons that brands and marketers should learn from the professional storytellers in Hollywood. He shares his thoughts on how marketers can better develop and share high-quality content to attract and engage customers.

https://www.trinityp3.com/2020/03/great-storytelling-content-marketing/

Rob Mills And Darren Talk About Assessing And Measuring The Value Of Sports Sponsorship

Rob Mills is the Global CEO of Turnstile, his new Sports and Entertainment measurement company. If his name seems familiar, it is because he is also the Global CEO and Director of Gemba, the Sports and Entertainment Agency. This is not an accident as Rob explains. Measuring the value of sports and entertainment sponsorship has been a long-term challenge based on the flawed approximation of media equivalency. But Turnstile is a comprehensive approach to valuing sponsorships based on years of experience.

https://www.trinityp3.com/2020/02/assessing-measuring-value-of-sports-sponsorship/

Nick Hockley And Darren Talk About Marketing And Sports Sponsorship

Nick Hockley is the Chief Executive of the ICC T20 World Cup in Australia. He talks about the changing face of sports sponsorship and the increasing opportunities for organisations to become involved in engaging communities by going beyond naming and signage rights in their sponsorships. He highlights the insights from his involvement from the London Olympics and Paralympics in 2012, a signage and naming-right free event. And champions the opportunities of the ICC T20 World Cup, particularly the Women’s Series that culminates with the final on International Women’s Day.

https://www.trinityp3.com/2020/02/marketing-and-sports-sponsorship/

Chris Stephenson And Darren Discuss Innovation And Effectiveness In Marketing

Chris Stephenson is the head of Strategy and Planning for APAC at PHD Media and talks about the importance of defining and delivering effectiveness. He shares the paradox for marketers of the desire to be innovative and groundbreaking while delivering the required results and how the two are a balancing act that can lead to conflict. He also shares his insights into the increasing role of strategy in a world that is focusing on short term results.

https://www.trinityp3.com/2020/02/innovation-effectiveness-in-marketing/

Jeremy Taylor And Darren Talk About Brand And Corporate Purpose And Ethics

Jeremy Taylor is the Co-Founder and Director of Connect2 and the Business Director of TrinityP3 UK. He discusses the role of businesses and brands in defining and acting with an ethical purpose beyond simply delivering increased shareholder value. Be it delivering environmental sustainability, acting with good social responsibility or making ethical business decisions to minimise harm to others, it is all about good business conduct.

https://www.trinityp3.com/2020/02/brand-corporate-purpose-ethics/

Henry Innis And Anton Buchner Discuss How To Assign Value To Marketing With AI Models

In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Henry Innes who is the Chief Strategy Officer and Founder of Mutiny Group, a team of data scientists, engineers and strategists that help put the rigour and measurability back into marketing. He talks about how cloud computing and advances in deep learning models within a neural network now help marketers look forward and predict results, rather than viewing data as a retrospective exercise.

https://www.trinityp3.com/2020/01/assign-value-to-marketing-with-ai/