Managing Marketing

Ryan Wallman And Darren Talk Creativity, Copywriting And Caring About Your Audience

Dr Ryan Wallman is the Creative Director and Head of Copy at Wellmark, a creative agency for healthcare brands. He is also the author of a fabulous book on advertising and marketing titled “Delusions of Brandeur”. Ryan shares his thoughts on the role of creativity, particularly writing, in engaging the audience and the particular challenges and discipline required to write in categories that are often quite technical and regulated. He also shares how he found and embraced Twitter and can be followed at @Dr_Draper

https://www.trinityp3.com/2020/07/creativity-copywriting-caring-about-your-audience/

Stephan Argent And Darren Discuss The Trials Of The Pitch Consultant

Stephan Argent is the founder and principal of Listenmore Inc., Canada’s leading advertising pitch consultancy. He talks with Darren about his role as a pitch consultant and adviser to CMOs and CEOs at many of Canada’s largest corporations and shares his observations and insights into the pitch process the function of the pitch consultant is to assist marketers to navigate the often confusing marketplace of advertising and media agencies.

https://www.trinityp3.com/2020/07/trials-of-the-pitch-consultant/

Ashton Bishop And Darren Discuss The Seven Customer-Centric Shifts

This is Ashton’s third appearance on the Managing Marketing podcast. Ashton Bishop is the CEO of StepChange, who has been studying how customer-centric transformations occur within organisations successfully and unsuccessfully. In the process, they have clearly defined the requirements of a successful customer-centric transformation and identified seven fundamental shifts required to create a truly customer-centric business. You can find out more about this research and the insights here. https://info.hellostepchange.com/redefining-customer-centricity

https://www.trinityp3.com/2020/07/seven-customer-centric-shifts/

 

Clement Toulemonde And Darren Talk Building Powerful Relationships Through Communication

Clement Toulemonde is the partner In Charge of International Development at Interactif, a company that Learn to deal with others more simply to be more effective, more respectful and to feel better. It is a role his life groomed him to fulfil, having grown up in New Zealand, South Korea, Morocco and Australia. He shares the role direct and respectful communication plays in building powerful relationships in business and in life. Clement shares the Interactif discipline and discusses how the approach operates across cultures and the world.

https://www.trinityp3.com/2020/07/building-powerful-relationships-through-direct-respectful-communication/ 

Jonathan Samway And Darren Chat On The Opportunities For Optimising Global Production Capabilities

Jonathan Samway is the Managing Director and Executive Producer at Established Media. But Jonathan has a long and successful career producing high-quality content on a global basis and he shares his belief that many major advertisers and their agencies are missing out on the opportunities for improved quality and performance from their production investments by taking a fragmented and often short term narrow view of their requirements. By thinking global, and packaging production requirements, Jonathan believes that marketers could see significant returns on their production investment.

https://www.trinityp3.com/2020/07/optimising-global-production-capabilities/

Meredith Cranmer And Darren Discuss The Power Of Experience

Meredith Cranmer, Co-Founder and Managing Director ANZ at Because Creative Experiences, B&Ts Experiential & Promo Agency of the Year 2019. After working for the company in the UK, Meredith opened the Sydney office with a focus on creating exceptional brand and customer experiences for her clients. She discusses and tries to clarify the confusions that often arise in the space between Public Relations, Events, Sponsorship and Experiential.

https://www.trinityp3.com/2020/06/managing-marketing-power-of-experience/

Chris Arnold And Darren Talk About Ethical Marketing

Dr Chris Arnold is the Founder of the Creative Orchestra and The Garage. But he is also the author of the book Ethical Marketing & The New Consumer published by Wiley. Chris shares his thoughts on the rise of consumer demand for Ethical Marketing and the failure of the Government to keep pace with social change. He discusses the drivers of these changes and the response from corporations, businesses, and brands and the need for consumers and society to pressure to achieve further change.

https://www.trinityp3.com/2020/06/ethical-marketing/

Annette Sharp And Darren Talk About Doing Business In China

Annette Sharp is the Director of China Digital, the China Visitor Experience Agency that work with companies wanting to market their products and services in China. She shares her views and insights on marketing to the increasingly affluent Chinese consumer and what she enjoys about doing business in China, particularly the diversity, the pace of technology innovation and change, the amazing food set against traditional culture.

https://www.trinityp3.com/2020/06/doing-business-in-china/

Chiquita King, Ant Melder And Darren Chat About The Motivation Behind Starting An Advertising Agency

Chiquita King is the Managing Director and Ant Melder is the Creative Partner in the agency Coffee Cocoa Gunpowder. Together they share the motivations of wanting to start their own advertising agency after many years working in the larger global agencies. They also talk about their vision for the agency, they explain the agency name and discuss what they believe will make their agency distinctive and different from the rest. It is essential listening for anyone thinking about starting a new advertising agency.

https://www.trinityp3.com/2020/06/motivation-behind-starting-advertising-agency/ 

Herve de Clerck And Darren Talk About Marketing And Advertising Doing Good

Herve de Clerck is the Founder of AdForum, the Dream Leader at ACT Responsible and a World Board Director at the International Advertising Association (IAA). He talks about how the events of 9/11 inspired many agencies and creative people to express their grief through messages that do good. This became the basis of ACT Responsible to showcase the good in advertising from the world to the world. He also shares his thoughts of the state of doing good in the world region by region.

https://www.trinityp3.com/2020/05/marketing-advertising-doing-good/