Managing Marketing

Alexandra King And Darren Talk About The Transition Of B2B And B2C to H2H

Alexandra King, the co-Founder and Director of Ask Marketing, returns to share her thoughts and insights into the changing role of B2B marketing. Traditionally, B2C and B2B often had quite different strategy requirements, but marketing technology has enabled both disciplines to target, engage, and build relationships, especially in B2B in a much more human-to-human (H2H) way. This has also changed the balance between marketing and sales in these B2B businesses with marketing not just acting as sales support but providing lead generation and relationship management as well.

https://www.trinityp3.com/2020/10/transition-of-b2b-b2c-h2h/

 

Meg Gossert And Darren Chat About Managing An Independent Media Agency

Meg Gossert is the Managing Director of independent media agency Multi Media Buying and Planning Services, a founding member of the Independent Media Agencies of Australia (IMAA). Meg shares her experience running an independent media agency, helping clients grow, developing a stable and experienced team and building long-term client relationships based on respect and trust. A business model many agency managers would envy.

https://www.trinityp3.com/2020/10/managing-independent-media-agency/

Olly Taylor And Darren Deconstruct Strategy In A Time Of Crisis

Olly Taylor is the Chief Strategy Officer at Host Havas Australia. He shares his experience and thoughts on the role of strategy and the importance of having a strategic framework at a time of crisis. He talks about the need for simplicity in the face of complexity and the difference between strategy and planning as two parts of the same discipline.

https://www.trinityp3.com/2020/09/deconstructing-strategy-in-time-of-crisis/

Fiona Johnston And Darren Discuss The Challenges Of Managing A Modern Media Agency

Fiona Johnston is the CEO of the media agency UM Australia. She was also the CEO Magazine CEO of the Year 2019 Runner-Up, a qualified and experienced executive coach and a yoga coach. But since her second job in her career, she has been focused on her belief in working hard, being nice to people, playing to win, having fun, and supporting and growing great talent. It is a belief and purpose that has led to achieving amazing results in everything she does.

https://www.trinityp3.com/2020/09/challenges-managing-modern-media-agency/

Adrian Davidson And Darren Talk Branded Merchandise, Product Safety And Supply Chain Ethics

Adrian Davidson is the Managing Director of Inck Merchandise and a National Board Member of the Australasian Promotional Products Association (APPA). Adrian shares the significant risks associated with Branded Merchandise and Promotions Products in regards to safety and supply chain compliance. Yet often there is significant financial pressure on cutting corners to achieve the cheapest possible outcomes, putting the brand reputation and the organisation at risk.

https://www.trinityp3.com/2020/09/branded-merchandise-product-safety-supply-chain-ethics/

Angela Smith, Russell Smyth And Darren Talk About The Relationship Between Strategy And Creativity

Angela Smith is the Chief Strategy Officer and Russell Smyth is the Creative Director at advertising agency Affinity. Here they discuss how strategy and creative work hand in hand, often blurring the lines between them to create powerful marketing programs for their clients at Affinity. They talk about the role of data, research and technology in the strategic and creative process and the importance of trust between all parties to deliver exceptional outcomes.

https://www.trinityp3.com/2020/09/relationship-between-strategy-and-creativity/

Carl Ratcliff And Darren Discuss Creativity, Purpose And Advertising

Carl Ratcliff is the Founder of This is the Day, a creative hub for marketers and advertisers to tap into strategic and creative thinking to solve their big, juicy commercial problems. He shares his views on the role of creativity in advertising and the broader context of creativity and strategy in business. He discusses the challenges ahead for marketers and their agencies and provides insights from his experience into the ways of working from various perspectives in the industry.

https://www.trinityp3.com/2020/08/creativity-purpose-advertising/

Alexandra King and Darren Discuss Outsourcing, Hybrid Models and In-Housing For Marketing

Alexandra King is the co-Founder and Director of Ask Marketing, a virtual marketing management resource for SME companies looking to consolidate and grow their performance through marketing. Ali shares how SMEs are rapidly increasing their investment in marketing, particularly digital marketing and yet often do not have the resources to coordinate that investment to the business and marketing strategy. The use of a VMM ( Virtual Marketing Manager ) has proven particularly valuable, in providing this high level of marketing management required to see these organisations grow.

https://www.trinityp3.com/2020/08/hybrid-models-for-marketing/

Ben Welsh And Darren Discuss Agency Brands And The Need For Creative Leadership

Ben Welsh is the Chief Creative Officer at Doyle Dane Bernbach (AKA DDB) and talks about the evolution of the creative agency, the importance of strong agency brands and the need for creative leadership within agencies and with clients. This leadership extends from nurturing new talent and great ideas to helping navigate the complex creative award system and beyond.

https://www.trinityp3.com/2020/08/agency-brands-need-creative-leadership/

Rohan Robertson And Darren Chat Content Versus Advertising

Rohan Robertson is the Founder and Director of The Media Mix, a company that connects brands with audiences through content and entertainment. He shares his journey from working in media agencies through to the media sales side and on to content, plus the inspiration that led him to start his own brand content company. Rohan discusses the role of content and the difference between content and advertising and what, from his experience, makes great branded content.

https://www.trinityp3.com/2020/08/content-versus-advertising/