Managing Marketing

Annette Sharp And Darren Talk About Doing Business In China

Annette Sharp is the Director of China Digital, the China Visitor Experience Agency that work with companies wanting to market their products and services in China. She shares her views and insights on marketing to the increasingly affluent Chinese consumer and what she enjoys about doing business in China, particularly the diversity, the pace of technology innovation and change, the amazing food set against traditional culture.

https://www.trinityp3.com/2020/06/doing-business-in-china/

Chiquita King, Ant Melder And Darren Chat About The Motivation Behind Starting An Advertising Agency

Chiquita King is the Managing Director and Ant Melder is the Creative Partner in the agency Coffee Cocoa Gunpowder. Together they share the motivations of wanting to start their own advertising agency after many years working in the larger global agencies. They also talk about their vision for the agency, they explain the agency name and discuss what they believe will make their agency distinctive and different from the rest. It is essential listening for anyone thinking about starting a new advertising agency.

https://www.trinityp3.com/2020/06/motivation-behind-starting-advertising-agency/ 

Herve de Clerck And Darren Talk About Marketing And Advertising Doing Good

Herve de Clerck is the Founder of AdForum, the Dream Leader at ACT Responsible and a World Board Director at the International Advertising Association (IAA). He talks about how the events of 9/11 inspired many agencies and creative people to express their grief through messages that do good. This became the basis of ACT Responsible to showcase the good in advertising from the world to the world. He also shares his thoughts of the state of doing good in the world region by region.

https://www.trinityp3.com/2020/05/marketing-advertising-doing-good/

Mark Adams And Darren Discuss The Power Of Networks Over Demographics In Engaging Audiences

Mark Adams is the Chairman of the Digital Leadership Council and the SVP, Head of Innovation at Vice Media Group. He shares his view of the marketing landscape and the need to focus on identifying, acknowledging and supporting networks of people, rather than the traditional demographic approach. Mark highlights how content attracts and aligns these networks and shares how an investigative journalistic approach to insights provides exciting results.

https://www.trinityp3.com/2020/05/power-of-networks-over-demographics/

Audrey Dauvet And Darren Talk Intellectual Property and Innovation

Audrey Dauvet is a Legal Consultant at E&J Consulting NYC and the podcast Brand & New host for the International Trademark Association. She discusses her experience in developing and protecting innovative ideas and products and shares the challenges of protecting intellectual property globally. She also talks about the rise of non-traditional trademarks such as sound, fragrance and colour and the need for careful consideration when investing in innovation.

https://www.trinityp3.com/2020/05/intellectual-property-innovation/

Sonoo Singh And Darren Discuss The Role And Importance Of A Healthy Trade Media

Sonoo Singh is the Associate Editor of The Drum and has a career as a marketing industry journalist that spans two decades and working with all of the major brands in the UK including Campaign, Marketing Week, M&M Global, Pitch and The Drum. During that career, she has seen dramatic changes in the channels of journalism and business models. But one thing that has not changed is the important role trade media play in championing the industry and also holding it accountable to be the best it can be.

https://www.trinityp3.com/2020/05/role-importance-of-healthy-trade-media/

Jane Evans And Darren Discuss Making Older Women Uninvisible

Jane Evans has a career and portfolio in advertising as a Creative Director that would be the envy of most. But Jane is now the Founder of the Uninvisibility Project, inspired by the realisation that at a certain age she became invisible not just in the media and entertainment but also in her career. This is the experience of millions of women as their lives progress beyond middle age. When they have incredible personal confidence and experience, the world struggles to recognise the value they offer in business and society.

https://www.trinityp3.com/2020/05/making-older-women-uninvisible-in-business/

Ben Peacock, Scott Matyus-Flynn And Darren Discuss Sustainable Brand Purpose

Ben Peacock is the Founder and Scott Matyus-Flynn is the Partner and Head of Strategy of The Republic Of Everyone, a world-leading brand, sustainability and innovation company. They talk about the rising importance of doing good as good for business and why some markets and companies struggle with achieving this as a core business driver. They share their philosophy on how brands and communities can work together to create better products, bigger profits and a better world.

https://www.trinityp3.com/2020/04/sustainable-brand-purpose/

Rob Campbell And Darren Talk About Corporate Gaslighting In Advertising

Rob Campbell is the Head of Strategy EMEA at RG/A and has had strategy roles in Australia, China, the US and the UK. But here Rob shares how a friend’s experience with Corporate Gaslighting made him aware of a time in his own career and being the person he is he shared this on his personal blog “The Musings of an Opinionated Sod”. The response was overwhelming leading to this site “They Tried To Kill Me But I Live” where people are able to share their experiences of Corporate Gaslighting to let others know they are not alone and it is not their fault.

https://www.trinityp3.com/2020/04/corporate-gas-lighting-in-advertising/

Kylee Stone And Darren Talk Covid-19 And The Importance Of Leadership And Resilience

Kylee Stone is the Founder of Team Women Australia, CEO of the Performance Code, the host of the Uncharted Leaders podcast and a coach and mentor in resilience and courageous leadership. She discusses how now, in the face of unprecedented uncertainty and disrupted work arrangements, leadership and resilience is key to ensuring the sustainability and performance of organisations. Kylee shares practical approaches she had honed in her coaching practice with individuals, teams and organisations to not just cope, but thrive in these uncertain times.

https://www.trinityp3.com/2020/04/covid-19-leadership-and-resilience/