Managing Marketing

Emma Terry And Anton Talk Marketing Tourism In Tasmania During A Pandemic

Emma Terry is Chief Marketing Officer of Tourism Tasmania. Having worked in Australia and international markets in a range of industries from FMCG to NGOs to professional services, Emma talks about the scenario planning she conducted to manage the Pandemic. She talks about the impacts on her team, the changes to her marketing plans, and the flexibility required in communicating the ‘Come Down For Air’ brand platform as the visitor economy was impacted by border closures then re-openings.

https://www.trinityp3.com/2021/07/marketing-tourism-tasmania-during-pandemic/

John Vlasakakis and David Chat Cookie Apocalypse, Media Wastage and Independent Agencies

John Vlasakakis is the Co-Founder and Head of SEO at Next & Co, a pioneering digital performance marketing agency based out of Melbourne. John talks about the value of specialist independent agencies, the huge and complex challenges facing the digital marketing industry, the question of whether or not Google’s delay to FLoC is ‘kicking the can down the road’, and the role we can all play to improve a multi-billion dollar industry, not just for the big advertisers but for the smaller players.

https://www.trinityp3.com/2021/07/managing-marketing-the-cookie-apocalypse-media-wastage-and-independent-agencies/

Simon Cheng and Anton Talk About Innovation In The Food Delivery Industry

Simon Cheng is Chief Marketing Officer of Menulog. He talks about the big shifts in the food delivery industry, and how Menulog took on UberEats by changing strategy. He shares category insights into how Menulog is differentiating not only from UberEats, but from other players such as Deliveroo (part-owned by Amazon), and the largest food delivery company in the US, Doordash. He also talks about the appeal and success of Snoop Dogg in reinvigorating the brand. “Did Somebody Say....

https://www.trinityp3.com/2021/07/innovation-in-food-delivery-industry/

Davina Rooney And Darren Discuss The Greening Of Australian Construction

Davina Rooney is the Chief Executive Officer of the Green Building Council of Australia and shares her experience leading the transformation of the building and construction industry in delivering long term, sustainable solutions for all Australians. Davina talks about the strategy of Rate, Advocate, Educate and Collaborate as the basis of aligning such diverse groups of stakeholders to the ultimate goal. And she highlights the importance of reframing the immediate cost into the longer-term value to achieve the desired result.

https://www.trinityp3.com/2021/07/greening-of-australian-construction/

Christopher Sewell And Darren Talk About The Impact Of Net Zero Emissions On Marketing Budgets

Christopher Sewell is the Managing Director of the Gaia Partnership, Business Director of TrinityP3 and the creator of the CO2 Counter, to measure the GHG emissions from all marketing activities from media to point of purchase. Christopher developed this measure back in 2007. But today he shares the fact that if marketers do not quickly become aware of where in their supply chain their activities are creating GHG emissions and how much, they could pay for it dearly, as the significant impact of the cost of carbon pollution becomes a reality.

https://www.trinityp3.com/2021/07/net-zero-emissions-on-marketing-budgets/

Rich Curtis And Darren Chat Branding and Brand Building In A Pandemic World

Rich Curtis is the CEO of FutureBrand Australia talks about what attracted him to brand strategy and branding following an earlier foray into media and advertising agencies in London and Bangkok. He shares his passion for developing brand strategies and implementation that have long term growth impacts on businesses and extend beyond visual identity to all aspects of customer and stakeholder experience. And discusses how change is often the trigger for rebranding, in a world going through massive global changes.

https://www.trinityp3.com/2021/06/brand-building-in-pandemic-world/

Barry O’Brien And Darren Chat On The Changing State Of The Media Market

Barry O’Brien AOM, is the Founder and Chairman of media agency Atomic 212. But he has had a long career in media on both the agency and the media owner side starting way back last century. He talks about the changes that have occurred in his media career from his days at Total Advertising right through to today. But just as important, he talks about what has not changed and reveals, in a typically modest way, what he has found is most important in building agency media teams that build client trust and build agency business.

https://www.trinityp3.com/2021/06/changing-state-of-media-market/

Lindsay Bennett And Darren Discuss The Path From Trade Journalist To Global Head of Marketing

Lindsay Bennett is the Global Head of Marketing for DDB out of New York City. But six years earlier, she was a recent graduate and starting as a cadet journalist at industry trade media AdNews. Lindsay shares the path she has taken from those days at AdNews and her transition to the agency world, first in Corporate Comms and then as Marketing and New Business Director at DDB Group Australia and to her new role at DDB as the Global Head of Marketing. She shares the lessons she has learned transitioning from cadet journalist to global head of marketing for an agency brand she is clearly passionate about.

https://www.trinityp3.com/2021/06/trade-journalist-to-global-head-of-marketing/

Nathan Hodges And Darren Talk On Account Service, Management And Leadership

Nathan Hodges is the Managing Director of TrinityP3 in Australia and New Zealand. But before this, he had an extensive career in advertising, particularly in Account Management, and Agency Management. He shares his view of the role of what is often mistakenly called Account Service and the importance of focusing less on the concept of service and more on the role of management and particularly leadership in times of growing complexity.

https://www.trinityp3.com/2021/06/account-service-management-and-leadership/

Tim Burrowes And Darren Chat Media, Marketing, Trade Journalism And Mumbrella

Tim Burrowes is the founder and editor-at-large of Australia's biggest media and marketing platform Mumbrella. He is also the author of the soon to be released book, Media Unmade. Tim shares his experience launching the highly successful Mumbrella from scratch and talks about the role of trade journalism in the marketing, media and advertising category. He also reflects on the many challenges encountered and the changes that have occurred in the more than 12 years since the launch of Mumbrella.

https://www.trinityp3.com/2021/05/media-marketing-trade-journalism-mumbrella/