Managing Marketing

Alexandra King and Darren Discuss Outsourcing, Hybrid Models and In-Housing For Marketing

Alexandra King is the co-Founder and Director of Ask Marketing, a virtual marketing management resource for SME companies looking to consolidate and grow their performance through marketing. Ali shares how SMEs are rapidly increasing their investment in marketing, particularly digital marketing and yet often do not have the resources to coordinate that investment to the business and marketing strategy. The use of a VMM ( Virtual Marketing Manager ) has proven particularly valuable, in providing this high level of marketing management required to see these organisations grow.

https://www.trinityp3.com/2020/08/hybrid-models-for-marketing/

Ben Welsh And Darren Discuss Agency Brands And The Need For Creative Leadership

Ben Welsh is the Chief Creative Officer at Doyle Dane Bernbach (AKA DDB) and talks about the evolution of the creative agency, the importance of strong agency brands and the need for creative leadership within agencies and with clients. This leadership extends from nurturing new talent and great ideas to helping navigate the complex creative award system and beyond.

https://www.trinityp3.com/2020/08/agency-brands-need-creative-leadership/

Rohan Robertson And Darren Chat Content Versus Advertising

Rohan Robertson is the Founder and Director of The Media Mix, a company that connects brands with audiences through content and entertainment. He shares his journey from working in media agencies through to the media sales side and on to content, plus the inspiration that led him to start his own brand content company. Rohan discusses the role of content and the difference between content and advertising and what, from his experience, makes great branded content.

https://www.trinityp3.com/2020/08/content-versus-advertising/

Ryan Wallman And Darren Talk Creativity, Copywriting And Caring About Your Audience

Dr Ryan Wallman is the Creative Director and Head of Copy at Wellmark, a creative agency for healthcare brands. He is also the author of a fabulous book on advertising and marketing titled “Delusions of Brandeur”. Ryan shares his thoughts on the role of creativity, particularly writing, in engaging the audience and the particular challenges and discipline required to write in categories that are often quite technical and regulated. He also shares how he found and embraced Twitter and can be followed at @Dr_Draper

https://www.trinityp3.com/2020/07/creativity-copywriting-caring-about-your-audience/

Stephan Argent And Darren Discuss The Trials Of The Pitch Consultant

Stephan Argent is the founder and principal of Listenmore Inc., Canada’s leading advertising pitch consultancy. He talks with Darren about his role as a pitch consultant and adviser to CMOs and CEOs at many of Canada’s largest corporations and shares his observations and insights into the pitch process the function of the pitch consultant is to assist marketers to navigate the often confusing marketplace of advertising and media agencies.

https://www.trinityp3.com/2020/07/trials-of-the-pitch-consultant/

Ashton Bishop And Darren Discuss The Seven Customer-Centric Shifts

This is Ashton’s third appearance on the Managing Marketing podcast. Ashton Bishop is the CEO of StepChange, who has been studying how customer-centric transformations occur within organisations successfully and unsuccessfully. In the process, they have clearly defined the requirements of a successful customer-centric transformation and identified seven fundamental shifts required to create a truly customer-centric business. You can find out more about this research and the insights here. https://info.hellostepchange.com/redefining-customer-centricity

https://www.trinityp3.com/2020/07/seven-customer-centric-shifts/

 

Clement Toulemonde And Darren Talk Building Powerful Relationships Through Communication

Clement Toulemonde is the partner In Charge of International Development at Interactif, a company that Learn to deal with others more simply to be more effective, more respectful and to feel better. It is a role his life groomed him to fulfil, having grown up in New Zealand, South Korea, Morocco and Australia. He shares the role direct and respectful communication plays in building powerful relationships in business and in life. Clement shares the Interactif discipline and discusses how the approach operates across cultures and the world.

https://www.trinityp3.com/2020/07/building-powerful-relationships-through-direct-respectful-communication/ 

Jonathan Samway And Darren Chat On The Opportunities For Optimising Global Production Capabilities

Jonathan Samway is the Managing Director and Executive Producer at Established Media. But Jonathan has a long and successful career producing high-quality content on a global basis and he shares his belief that many major advertisers and their agencies are missing out on the opportunities for improved quality and performance from their production investments by taking a fragmented and often short term narrow view of their requirements. By thinking global, and packaging production requirements, Jonathan believes that marketers could see significant returns on their production investment.

https://www.trinityp3.com/2020/07/optimising-global-production-capabilities/

Meredith Cranmer And Darren Discuss The Power Of Experience

Meredith Cranmer, Co-Founder and Managing Director ANZ at Because Creative Experiences, B&Ts Experiential & Promo Agency of the Year 2019. After working for the company in the UK, Meredith opened the Sydney office with a focus on creating exceptional brand and customer experiences for her clients. She discusses and tries to clarify the confusions that often arise in the space between Public Relations, Events, Sponsorship and Experiential.

https://www.trinityp3.com/2020/06/managing-marketing-power-of-experience/

Chris Arnold And Darren Talk About Ethical Marketing

Dr Chris Arnold is the Founder of the Creative Orchestra and The Garage. But he is also the author of the book Ethical Marketing & The New Consumer published by Wiley. Chris shares his thoughts on the rise of consumer demand for Ethical Marketing and the failure of the Government to keep pace with social change. He discusses the drivers of these changes and the response from corporations, businesses, and brands and the need for consumers and society to pressure to achieve further change.

https://www.trinityp3.com/2020/06/ethical-marketing/