Managing Marketing

Simone Allan And Darren Discuss The Power of Mentoring In Marketing

Simone Allan is the Founder and CEO of Mondo Search and the joint founder of The Mentor Evolution, the mentoring platform of the TrinityP3 Marketing Mentor program. Simone shares her passionate belief in mentoring as the ideal way for individuals to enrich and develop their careers both as a mentor and a mentee. She also talks about the ability of mentoring to foster and encourage diversity in thought, beliefs and practices by creating sharing and inclusive communities.

https://www.trinityp3.com/2021/04/power-of-mentoring-in-marketing/

Hamish Thomson And Darren Talk Advertising, Marketing and Business Management

Hamish Thomson is a keynote speaker, board and startup advisor, consultant and the author of the business book “It’s not always right to be right”. Hamish shares his experience and insights from a career that started in advertising in the UK as a copywriter and took him across to marketing at Reebok and Mars, where he became the Regional President. He reflects on the challenges and opportunities presented at each stage and the important skills and capabilities he developed along the way.

https://www.trinityp3.com/2021/04/advertising-marketing-business-management/

Chris Maxwell And Darren Discuss The How, What And Where Of In-House Agencies

Chris Maxwell is the Founder and Managing Director of Lution, Australia’s leading in-house agency specialist, with deep experience building and optimising in-house teams. Chris shares his experience building the in-house capabilities at Carlton United Breweries. And how this experience inspired him to develop and offer this to other Australian marketing companies. He talks about the challenges and the benefits beyond simply cost reduction.

https://www.trinityp3.com/2021/03/how-what-where-in-house-agencies/

Eaon Pritchard And Darren Chat Strategy, Creativity And Where It All Went Wrong

Eaon Prichard is a Global Strategy Consultant, Founder of ArtScienceTechnology, Mentor, Tutor, and Author. His thought-provoking books, “Where did it all go wrong” and “Shot by both sides” provide an opportunity for practitioners of marketing, advertising and creativity  to review and rethink everything they may believe. He talks about the process of writing the books and his third book to be published soon.

https://www.trinityp3.com/2021/03/strategy-creativity/

Andrea Martens And Darren Talk Data Driven Marketing Last Year And Next

Andrea Martens is the CEO of the Association of Data-Driven Marketing and Advertising (ADMA) and she discusses some of the challenges facing ADMA and their broad membership base last year as marketers and their agencies adapted to the impact of the global pandemic. Andrea highlights the lessons and the actions she took as a leader and the results her team delivered in 2020. She also looks to the year ahead with optimism, outlining an ambitious agenda for the organisation in the coming year both from a regulatory and educational perspective.

https://www.trinityp3.com/2021/03/data-driven-marketing/

Stanley Johnson And Darren Discuss Being A Creative In Network, Indie And In-house Agencies

Stanley Johnson is a Creative Director, Brand Transformer, Copywriter and one half of the creative consultancy StanLee with his creative collaborator, Lee Callister. Stan discusses his career and contrasts his experience as a creative leader in the various roles in network agencies, independent agencies, creative consultancies and an in-house agency. He reflects on the lessons of his creative career and his social media moniker - BrandDNA

https://www.trinityp3.com/2021/03/being-a-creative-in-agencies/

Gai Le Roy And Darren Talk Interactive Advertising Last Year and Next

Gai Le Roy is the CEO of the Interactive Advertising Bureau (IAB Australia) and she shares some of the many challenges they faced in 2020, not just due to the pandemic, but with the heightened level of government scrutiny on the category. Gai talks about the way they responded, and the lessons learned and the opportunities that arose, from an industry, organisational and personal perspective. Plus she looks to the year ahead and the plans to continue to address the issues of privacy, sustainability and diversity.

https://www.trinityp3.com/2021/02/interactive-advertising-last-year-and-next/

Nick Keenan And Darren Discuss People Powered Growth

Nick Keenan is the Chief Executive Officer of Starcom Australia, a Publicis Groupe Company. Globally, Starcom is known as the Human Experience Company and combined with the concept of People Powered Growth is designed to improve their positioning and point of differentiation. But what does it mean and how will it work for advertisers, media owners, their other agency partners and their staff. Nick and I discussed this to determine if this is a tangible advantage for Starcom Australia or not.

https://www.trinityp3.com/2021/02/people-powered-growth/

Azadeh Williams And Darren Discuss The Law, Journalism, Media And Marketing

Azadeh Williams is a lawyer, international journalist, and the founder and Managing Partner of AZK Media, a marketing and media content agency. She talks about her progress moving from law and finance into journalism and then marketing on the international stage. And shares her approach to helping brands and businesses use their communication superpowers to develop bespoke media and marketing strategies to maximise demand generation, boost brand engagement and amplify their leadership status.

https://www.trinityp3.com/2021/02/law-journalism-media-and-marketing/

Mike Wilson And Darren Talk About Creativity And Innovation In Media

Mike Wilson is the Chairman at Havas Media Group Australia and New Zealand and here shares his experience from starting in media planning and buying at BMP London, where he worked with many of the team who started Naked years later. His time as a Senior Marketing Manager at Warner music and the path that led him to founding Naked in Australia. He talks about the importance in working with great people and how to manage exceptional misfits to achieve outstanding results.

https://www.trinityp3.com/2021/02/creativity-innovation-in-media/