Managing Marketing

Rich Curtis And Darren Chat Branding and Brand Building In A Pandemic World

Rich Curtis is the CEO of FutureBrand Australia talks about what attracted him to brand strategy and branding following an earlier foray into media and advertising agencies in London and Bangkok. He shares his passion for developing brand strategies and implementation that have long term growth impacts on businesses and extend beyond visual identity to all aspects of customer and stakeholder experience. And discusses how change is often the trigger for rebranding, in a world going through massive global changes.

https://www.trinityp3.com/2021/06/brand-building-in-pandemic-world/

Barry O’Brien And Darren Chat On The Changing State Of The Media Market

Barry O’Brien AOM, is the Founder and Chairman of media agency Atomic 212. But he has had a long career in media on both the agency and the media owner side starting way back last century. He talks about the changes that have occurred in his media career from his days at Total Advertising right through to today. But just as important, he talks about what has not changed and reveals, in a typically modest way, what he has found is most important in building agency media teams that build client trust and build agency business.

https://www.trinityp3.com/2021/06/changing-state-of-media-market/

Lindsay Bennett And Darren Discuss The Path From Trade Journalist To Global Head of Marketing

Lindsay Bennett is the Global Head of Marketing for DDB out of New York City. But six years earlier, she was a recent graduate and starting as a cadet journalist at industry trade media AdNews. Lindsay shares the path she has taken from those days at AdNews and her transition to the agency world, first in Corporate Comms and then as Marketing and New Business Director at DDB Group Australia and to her new role at DDB as the Global Head of Marketing. She shares the lessons she has learned transitioning from cadet journalist to global head of marketing for an agency brand she is clearly passionate about.

https://www.trinityp3.com/2021/06/trade-journalist-to-global-head-of-marketing/

Nathan Hodges And Darren Talk On Account Service, Management And Leadership

Nathan Hodges is the Managing Director of TrinityP3 in Australia and New Zealand. But before this, he had an extensive career in advertising, particularly in Account Management, and Agency Management. He shares his view of the role of what is often mistakenly called Account Service and the importance of focusing less on the concept of service and more on the role of management and particularly leadership in times of growing complexity.

https://www.trinityp3.com/2021/06/account-service-management-and-leadership/

Tim Burrowes And Darren Chat Media, Marketing, Trade Journalism And Mumbrella

Tim Burrowes is the founder and editor-at-large of Australia's biggest media and marketing platform Mumbrella. He is also the author of the soon to be released book, Media Unmade. Tim shares his experience launching the highly successful Mumbrella from scratch and talks about the role of trade journalism in the marketing, media and advertising category. He also reflects on the many challenges encountered and the changes that have occurred in the more than 12 years since the launch of Mumbrella.

https://www.trinityp3.com/2021/05/media-marketing-trade-journalism-mumbrella/

Kate Guaran And Darren Discuss How Marketers Can Get More From Their Agencies

Kate Guaran is a Senior Marketer, specialising in B2C, Digital, Innovation, Strategy, Customer Experience, Leadership and Insights. She shares her view on the role of marketing from her agency and advertiser perspective and highlights the insights and lessons she has learned and used along the way to engage and inspire her team and agencies to go above and beyond. As Kate says, the objective she has for anyone she works with is for them to scare her, in a good way. But please note, she doesn't scare easily.

https://www.trinityp3.com/2021/05/how-marketers-can-get-more-from-agencies/

Kylie Sandercock And Darren Talk About The Missed Opportunities For Agency Efficiency

Kylie Sandercock is an entrepreneur, an accountant and now a Senior Financial Consultant at TrinityP3 Marketing Management Consultants. She shares her experience working with agencies and tech companies and highlights the opportunities for advertising and media agencies to improve their efficiency and productivity. Opportunities are often overlooked or rejected because of the requirement to change their culture, structure and processes to deliver improved outcomes for their clients.

https://www.trinityp3.com/2021/05/missed-opportunities-for-agency-efficiency/

Tasman Murray and David Discuss Marketing Analytics

Tasman Murray is the founder and Managing Partner of Holistic Analytics. Tasman and David discuss the increasing ability of analytical modelling to refine marketing strategy, customer strategy, advertising deployment and media expenditure; the importance of developing a customer-centric analytics culture in organisations; and the contentious challenges implicit in a marketing analytics project, including trust in the analytical model, fear of what a model might reveal or determine, the need to go beyond marketing, and the role of the media agency in the process.

https://www.trinityp3.com/2021/05/marketing-analytics/

Renee Amor, Lucy Lithgow, And Anton Discuss High Performing Culture And Business Transformation

Renee Amor is the General Manager, Marketing & Communication, and Lucy Lithgow is the General Manager of People & Culture at BPAY Group. They share how they engaged the whole organisation to redefine the purpose, mission, vision and values to help carve out a new position in the financial services ecosystem. Employee behaviour now forms 50% of people’s performance measurement. You can find out more here on how people bought into the business transformation with an innovation mindset.

https://www.trinityp3.com/2021/04/high-performing-culture-and-business-transformation/

Belinda Noble And Darren Talk The Climate Crisis And Communications

Belinda Noble, a communications strategist and the co-founder of Comms Declare, a group dedicated to harnessing the power of comms, marketing, media & advertising to supercharge the transition to a climate-friendly future. Comms Declare recently celebrated its first birthday, with more than 300 organisations and individuals and growing. Belinda shares the inspiration and motivation for starting the group with co-founder Cally Jackson and the objectives and outcomes they are working to deliver. 

You can declare here at https://commsdeclare.org/declare/ 

https://www.trinityp3.com/2021/04/climate-crisis-and-communications/