Managing Marketing

Jordan Taylor-Bartels And Darren Chat About Data Ethics, AI And Marketing

Jordan Taylor-Bartels is the Managing Director of Magic, an agency using predictive marketing technology to empower brands to make more efficient marketing decisions and the CEO of Conumdrm. a predictive AI platform. Jordan talks about the practical and ethical challenges facing marketers in a post-cookie world and the opportunities for brands to use data to increase engagement and drive growth by being better informed and aligned to their customers' needs, wants and desires.

https://www.trinityp3.com/2021/09/data-ethics-ai-marketing/

Natalie Davey and David Chat Sports, Cars, Mining and COVID

Natalie Davey is an experienced multi-category marketer, having held leadership positions with some of Australia’s most iconic brands including Holden, NAB, Origin Energy, and most recently, Cricket Australia. David and Natalie talk about the power of sports, marketing a passion brand, cricket in the pandemic, being a female in traditionally ‘male-dominated’ categories and the benefits of an extremely varied career.

https://www.trinityp3.com/2021/08/sports-marketing/

Linden Deathe And Anton Buchner Discuss The (in)Equality In Australian Advertising

Linden Deathe is Senior Project Officer at Women’s Health Victoria. She shares her experience in leading the shEqual movement. Linden and Anton talk about the (in)Equality that exists in the Australian Advertising industry. They explore how to prevent and address gender inequality. Linden shares her research that reveals how sexist advertising contributes to a culture of violence against women. And how more realistic and respectful portrayals of women and girls can help bring that culture to an end. It’s time for advertising to get equal.

https://www.trinityp3.com/2021/08/inequality-in-australian-advertising/

Dee Madigan And Darren Talk The Art Of Brand, Political And Election Advertising

Dee Madigan is the owner and Executive Creative Director of creative advertising agency Campaign Edge. She is also an author and political and social commentator, regularly appearing on the ABC’s Gruen, Channel 7’s Sunrise, and many others. But her she talks about the art of political and social justice advertising, particularly in the rough and tumble environment of election campaigns. And the reciprocal lessons brand advertising and political advertising provide to make the other more effective.

https://www.trinityp3.com/2021/08/brand-political-election-advertising/

Mike Morgan And Darren Chat On Ten Years Of Google SEO Updates

Mike Morgan is the Founder and Director of High Profile Enterprises, a company that has been improving the business results of businesses like TrinityP3 for more than a decade. Mike shares many of the Google search changes that have occurred and their impact on SEO during the past decade. They discuss the latest changes that are occurring now, driven by Google’s desire to drive improved user experience and the impact this will have on organisations small and large.

https://www.trinityp3.com/2021/08/ten-years-google-seo-updates/

Emma Terry And Anton Talk Marketing Tourism In Tasmania During A Pandemic

Emma Terry is Chief Marketing Officer of Tourism Tasmania. Having worked in Australia and international markets in a range of industries from FMCG to NGOs to professional services, Emma talks about the scenario planning she conducted to manage the Pandemic. She talks about the impacts on her team, the changes to her marketing plans, and the flexibility required in communicating the ‘Come Down For Air’ brand platform as the visitor economy was impacted by border closures then re-openings.

https://www.trinityp3.com/2021/07/marketing-tourism-tasmania-during-pandemic/

John Vlasakakis and David Chat Cookie Apocalypse, Media Wastage and Independent Agencies

John Vlasakakis is the Co-Founder and Head of SEO at Next & Co, a pioneering digital performance marketing agency based out of Melbourne. John talks about the value of specialist independent agencies, the huge and complex challenges facing the digital marketing industry, the question of whether or not Google’s delay to FLoC is ‘kicking the can down the road’, and the role we can all play to improve a multi-billion dollar industry, not just for the big advertisers but for the smaller players.

https://www.trinityp3.com/2021/07/managing-marketing-the-cookie-apocalypse-media-wastage-and-independent-agencies/

Simon Cheng and Anton Talk About Innovation In The Food Delivery Industry

Simon Cheng is Chief Marketing Officer of Menulog. He talks about the big shifts in the food delivery industry, and how Menulog took on UberEats by changing strategy. He shares category insights into how Menulog is differentiating not only from UberEats, but from other players such as Deliveroo (part-owned by Amazon), and the largest food delivery company in the US, Doordash. He also talks about the appeal and success of Snoop Dogg in reinvigorating the brand. “Did Somebody Say....

https://www.trinityp3.com/2021/07/innovation-in-food-delivery-industry/

Davina Rooney And Darren Discuss The Greening Of Australian Construction

Davina Rooney is the Chief Executive Officer of the Green Building Council of Australia and shares her experience leading the transformation of the building and construction industry in delivering long term, sustainable solutions for all Australians. Davina talks about the strategy of Rate, Advocate, Educate and Collaborate as the basis of aligning such diverse groups of stakeholders to the ultimate goal. And she highlights the importance of reframing the immediate cost into the longer-term value to achieve the desired result.

https://www.trinityp3.com/2021/07/greening-of-australian-construction/

Christopher Sewell And Darren Talk About The Impact Of Net Zero Emissions On Marketing Budgets

Christopher Sewell is the Managing Director of the Gaia Partnership, Business Director of TrinityP3 and the creator of the CO2 Counter, to measure the GHG emissions from all marketing activities from media to point of purchase. Christopher developed this measure back in 2007. But today he shares the fact that if marketers do not quickly become aware of where in their supply chain their activities are creating GHG emissions and how much, they could pay for it dearly, as the significant impact of the cost of carbon pollution becomes a reality.

https://www.trinityp3.com/2021/07/net-zero-emissions-on-marketing-budgets/