Managing Marketing

Phil Hwang, Michael Vaudrey And Darren Talk On The New Role Of Transcreation

Philip Hwang is the APAC Head of Strategy and Michael Vaudrey is the APAC Head of Transcreation at SGK, a global brand experience company. They discuss the role of transcreation globally and the complex market drivers that make transcreation an increasingly important capability for brands. They share the importance of culture in developing and maintaining collaboration between the various partners and vendors involved in marketing today and talk about what it takes to deliver against the expectations of quality, cost and time.

https://www.trinityp3.com/2022/01/new-role-of-transcreation/

Matt Farrugia And Darren Discuss The Marketing War Chest

Matt Farrugia is the managing partner and co-founder of The Mutiny Group, a marketing technology company that provide brands and their organisations with AI- data analytics platform to analyse and inform marketing and business decisions around marketing mix modelling (MMM) and return on marketing investment (ROMI) at the speed of data. He shares his journey from avionics tech-head to direct and digital marketing to today and the importance of data at every step of the way.

https://www.trinityp3.com/2022/01/marketing-war-chest/

Santa Claus And Darren Discuss The Marketing Of Christmas

Ho! Ho! Ho! He is the Production Manager of Toys. The Strategy Planner of Distribution. And the Chief Creative Officer of Christmas. A little Sparrow has told us that Santa Claus is coming to town. And he knows who in media, marketing and advertising has been naughty and who has been nice. After the past two years of pandemic blues, we talk with Santa and find out how he sees the current situation in marketing.

Please note, Santa was particularly merry at the time of this recording and Santa’s opinions are his alone and delivered in the spirit of satirical frivolity. Happy holidays and Merry Christmas one and all.

https://www.trinityp3.com/2021/12/the-marketing-of-christmas/

Dan Ingall and David talk Independence, Retail And Resignations

Dan Ingall is CEO of Big Red Communications, a proudly independent and well-established advertising agency with a rich heritage of great work, particularly in the retail category. Dan and David discuss the essence of great retail advertising and retail clients, in the process debunking some myths and stereotypes about what working with ‘retailers’ is really like. More broadly, they also discuss the future of the industry, the effects of COVID and the response to the so-called ‘Great Resignation’.

https://www.trinityp3.com/2021/12/agency-independence/

Joe Talcott And Darren Discuss Why Marketers Need Better Briefs

Joe Talcott is a speaker, a mentor and a marketer, who has held major marketing roles in many major brands. But more particularly, Joe is a champion of the importance of creativity in marketing and advertising and has a passion for providing marketers with the skills and practical tools they need to succeed through the business he partners in, Creatism. He is also an invaluable Mentor in the Marketing Mentor program.

https://www.trinityp3.com/2021/12/why-marketers-need-better-briefs/

Matt Perfect And Darren Discuss Why Procurement Are The Marketing Good Guys

Matt Perfect is a procurement guy. But more than this, he is advocating for diverse suppliers, building social procurement capacity, and focused on doing the deals that matter. He does this through his facilitation and coaching, as a principal of Impact Spender. Unlike many in marketing, Matt believes procurement has an essential role in driving great business and marketing outcomes by doing good, not just cutting costs.

https://www.trinityp3.com/2021/11/procurement-marketing-good-guys/

Anthony Freedman And Darren Discuss Innovation In The Advertising And PR Business

Anthony Freedman is Chairman of Havas, ANZ, Founder and CEO of One Green Bean and Founder and Chairman of HOST. Located in London, Anthony talks about his career in advertising and public relations and how his experience allowed him to embrace opportunities to innovate, not for the sake of being different, but by being unencumbered by industry tradition, he was able to apply logic and common sense to create an innovative creative agency with an outsourced creative department (HOST) and a public relations company that thought of owned, earned and shared media as a way to extend paid media, before POES was even a thing.

https://www.trinityp3.com/2021/11/innovation-in-advertising-pr-business/

Nick Hand And Darren Discuss The Dysfunctional Agency Finances

Nick Hand is a commercially savvy, hands-on Finance Director, a CPA and has more than two decades of experience managing the finances of media, creative, PR agencies and more. He discusses the many challenges facing agencies and their finances and tasks us inside the agency financial nerve centre to remind us that advertising agencies are commercial businesses that rely on making a profit to not just exist but to thrive.

https://www.trinityp3.com/2021/11/dysfunctional-agency-finances/

Rebecca Zemunik And Darren Talk The Impact Of Digital Technology On Marketing

Rebecca (Bec) Zemunik is the Managing Director of Digitas Australia and she shares the issues marketers face with not just the digital transformation of their businesses, but the important role data is increasingly playing in developing and managing the customer experience in a world where personal privacy has become a key issue. This focus on the role technology plays as an enabler for marketers to deliver to the customer what they want, where they want it, when they want it, and at scale is the work they do at Digitas.

https://www.trinityp3.com/2021/11/impact-of-digital-technology-on-marketing/

Paul Scott And Darren Discuss Agile Process In Marketing

Back again. This time, Paul Scott, advisor and director at Digital Village, General Manager at Evergreen Digital returns to talk about a subject he is passionate about and that is Agile. Paul co-authored with Andrew Walker, the book Beyond Agile - How to run smarter, faster and less wasteful projects which provides a history of Agile for software development and spells out the Agile principles they have successfully applied to hundreds of projects and organisations. Paul shares his observations and thoughts on the application of Agile in marketing, declaring that it is not for everyone, all the time.

https://www.trinityp3.com/2021/10/agile-process-in-marketing/