Managing Marketing

Nick Hand And Darren Discuss The Dysfunctional Agency Finances

Nick Hand is a commercially savvy, hands-on Finance Director, a CPA and has more than two decades of experience managing the finances of media, creative, PR agencies and more. He discusses the many challenges facing agencies and their finances and tasks us inside the agency financial nerve centre to remind us that advertising agencies are commercial businesses that rely on making a profit to not just exist but to thrive.

https://www.trinityp3.com/2021/11/dysfunctional-agency-finances/

Rebecca Zemunik And Darren Talk The Impact Of Digital Technology On Marketing

Rebecca (Bec) Zemunik is the Managing Director of Digitas Australia and she shares the issues marketers face with not just the digital transformation of their businesses, but the important role data is increasingly playing in developing and managing the customer experience in a world where personal privacy has become a key issue. This focus on the role technology plays as an enabler for marketers to deliver to the customer what they want, where they want it, when they want it, and at scale is the work they do at Digitas.

https://www.trinityp3.com/2021/11/impact-of-digital-technology-on-marketing/

Paul Scott And Darren Discuss Agile Process In Marketing

Back again. This time, Paul Scott, advisor and director at Digital Village, General Manager at Evergreen Digital returns to talk about a subject he is passionate about and that is Agile. Paul co-authored with Andrew Walker, the book Beyond Agile - How to run smarter, faster and less wasteful projects which provides a history of Agile for software development and spells out the Agile principles they have successfully applied to hundreds of projects and organisations. Paul shares his observations and thoughts on the application of Agile in marketing, declaring that it is not for everyone, all the time.

https://www.trinityp3.com/2021/10/agile-process-in-marketing/

Guy Wieynk And Darren Discuss Deploying Robot To Make Advertising

Guy Wieynk is the global CEO of digital agency, AnalogFolk and he shares his thoughts and ideas of working in digital agencies for the past three decades including AKQA, Publicis and now AnalogFolk on the opportunities for technology to be used in a positive way for marketers and their customers. This is the same philosophy that led to AnalogFolk Group developing With Robots, a platform for building with robots and automating with robots to eliminate the drudge in the advertising process and free agency people to focus more on the high-value parts including problem-solving and creativity.

https://www.trinityp3.com/2021/10/deploying-robots-to-make-advertising/

Jodie Catalfamo, Dave Ansett And Darren Discuss Revolutionising Brand Strategy With Brandvas

Jodie Catalfamo and Dave Ansett are two of the four founders of Brandvas, a technology platform that places brand strategy and all of the elements that come from this process in the hands of agencies and their clients. Brandvas is an artificial intelligence (AI) platform that provides agencies with the ability to collaboratively develop brand strategy with their clients and others, informed with the consumer data of Roy Morgan and Australia Post. Launched this year, it gives agencies a way to put the brand strategy process back in the heart of the marketing communications process.

https://www.trinityp3.com/2021/10/revolutionising-brand-strategy-with-brandvas/

Jamila Rizvi And Darren Discuss The Role Of Men In Creating Gender Equality

Jamila Rizvi is the Chief Creative Officer for the Nine Network’s Future Women. She is also an author, presenter, political commentator and writes regularly for the Nine Newspapers. She shares the benefits gender equality delivers not just to women, but the organisations they work, the men they work with and society as a whole. Jamila also shares the Change Maker initiative aimed at middle management men, who are often the forgotten half of the gender equality equation. You can find out more on the Change Makers program at https://futurewomen.com/change-makers/

https://www.trinityp3.com/2021/10/role-of-men-creating-gender-equality/

Emma Montgomery And Darren Talk Strategy, Media, Creative And Agency Brands

Emma Montgomery is the Chief Executive Officer of Leo Burnett. She has had some major global strategic roles at TBWA in LA and Leo Burnett in Chicago and reflects on the role of strategy in agencies and marketing. Having commenced her career in media st Starcom she also explores the roles and opportunities for media and creative agencies working together. And finally, she talks about the importance of agency brands and how this works within a holding company like Publicis and the Power of One.

https://www.trinityp3.com/2021/10/strategy-media-creative-agency-brands/

Gary Nissim And Darren Talk What’s Wrong With RFPs

Gary Nissim is the Managing Director of Indago Digital and the author of the guide, “How to avoid choosing the wrong digital agency in 27 steps. Gary says he’s taken the best parts (and learnt from the worst parts) of the more than 500 RFPs to provide all a marketer needs to create a seamless Request For Proposal that will help find and appoint a fully aligned agency partner. He also questions how his guide stands up to the perspective of a pitch consultant and turns the conversation on the host with a surprising outcome.

https://www.trinityp3.com/2021/09/whats-wrong-with-rfps/

Katie Saunders And David Discuss The Role Diversity, Data, Degrees And Food Trends In FMCG Marketing

Katie Saunders is the GM Marketing at Simplot Australia. Katie and David discuss her strong commercial past and how that has helped her in marketing (as well as how it could help to improve marketing degrees); the power of retailers and how food retail is adapting to modern times; and the present and future food, consumer and data trends that are helping to shape Simplot’s approach to consumers both traditional and new.

https://www.trinityp3.com/2021/09/diversity-data-degrees-food-trends-in-fmcg-marketing/

Paul Scott And Darren Talk Call Centres For Customer Experience Insights

Paul Scott is an advisor and director at Digital Village, General Manager at Evergreen Digital and co-author of the book Beyond Agile - How to run smarter, faster and less wasteful projects. But it is his experience creating the Middle East's leading outsourced call centre operation and building a customer services organisation for over 200 million customers in India which informs his thoughts on developing and managing an organisation’s customer experience. He believes many marketers are overlooking one of the richest sources of customer data, their call centre. 

https://www.trinityp3.com/2021/09/call-centres-for-customer-experience-insights/