Managing Marketing

Mish Fletcher And Darren Talk Diversity and Agency Brand Building

Mish Fletcher is the Chief Growth Officer for IPG (Interpublic Group) Asia-Pacific. She is also an industry professional passionate about public relations and building agency brands and growing agency businesses including OgilvyOne, Accenture Interactive, FCB/SIX and more. It is a skill she has used to build the profiles of the agency leaders she has worked with, and more recently for herself. Mish is a TrinityP3 Marketing Mentor and she shares with us the passion and the lessons she has learned along the way from Australia to the UK, the USA and back to Asia-Pacific.

https://www.trinityp3.com/2022/02/diversity-and-agency-brand-building/

Tomasz Pawlikowski And Darren Compare And Contrast Two Centuries Of Advertising

Tomasz Pawlikowski, past-Chair of Publicis Communications, and ex-CEO of Publicis Groupe, based in Central & Eastern Europe, is about to embark on the second chapter, the Chapter 2, of his career. But first, he took the time to compare and contrast the two different centuries (20th and 21st) of advertising he had worked, to assess what had happened and how it is happening again on a global and local basis.

https://www.trinityp3.com/2022/02/comparing-contrasting-two-centuries-of-advertising/

Nick Hand And Darren Chat About The Impact Of Extended Payment Terms On Agencies

Nick Hand, the commercially savvy, hands-on Finance Director, returns to discuss this often controversial topic of payment terms. As a CPA, with more than two decades of experience managing the finances of media, creative, PR agencies and more, he shares his experience and explains the often hidden costs to agencies and their clients of long payment terms, but also some of the ways agencies can use this to their advantage.

https://www.trinityp3.com/2022/01/impact-of-extended-payment-terms-on-agencies/

Phil Hwang, Michael Vaudrey And Darren Talk On The New Role Of Transcreation

Philip Hwang is the APAC Head of Strategy and Michael Vaudrey is the APAC Head of Transcreation at SGK, a global brand experience company. They discuss the role of transcreation globally and the complex market drivers that make transcreation an increasingly important capability for brands. They share the importance of culture in developing and maintaining collaboration between the various partners and vendors involved in marketing today and talk about what it takes to deliver against the expectations of quality, cost and time.

https://www.trinityp3.com/2022/01/new-role-of-transcreation/

Matt Farrugia And Darren Discuss The Marketing War Chest

Matt Farrugia is the managing partner and co-founder of The Mutiny Group, a marketing technology company that provide brands and their organisations with AI- data analytics platform to analyse and inform marketing and business decisions around marketing mix modelling (MMM) and return on marketing investment (ROMI) at the speed of data. He shares his journey from avionics tech-head to direct and digital marketing to today and the importance of data at every step of the way.

https://www.trinityp3.com/2022/01/marketing-war-chest/

Santa Claus And Darren Discuss The Marketing Of Christmas

Ho! Ho! Ho! He is the Production Manager of Toys. The Strategy Planner of Distribution. And the Chief Creative Officer of Christmas. A little Sparrow has told us that Santa Claus is coming to town. And he knows who in media, marketing and advertising has been naughty and who has been nice. After the past two years of pandemic blues, we talk with Santa and find out how he sees the current situation in marketing.

Please note, Santa was particularly merry at the time of this recording and Santa’s opinions are his alone and delivered in the spirit of satirical frivolity. Happy holidays and Merry Christmas one and all.

https://www.trinityp3.com/2021/12/the-marketing-of-christmas/

Dan Ingall and David talk Independence, Retail And Resignations

Dan Ingall is CEO of Big Red Communications, a proudly independent and well-established advertising agency with a rich heritage of great work, particularly in the retail category. Dan and David discuss the essence of great retail advertising and retail clients, in the process debunking some myths and stereotypes about what working with ‘retailers’ is really like. More broadly, they also discuss the future of the industry, the effects of COVID and the response to the so-called ‘Great Resignation’.

https://www.trinityp3.com/2021/12/agency-independence/

Joe Talcott And Darren Discuss Why Marketers Need Better Briefs

Joe Talcott is a speaker, a mentor and a marketer, who has held major marketing roles in many major brands. But more particularly, Joe is a champion of the importance of creativity in marketing and advertising and has a passion for providing marketers with the skills and practical tools they need to succeed through the business he partners in, Creatism. He is also an invaluable Mentor in the Marketing Mentor program.

https://www.trinityp3.com/2021/12/why-marketers-need-better-briefs/

Matt Perfect And Darren Discuss Why Procurement Are The Marketing Good Guys

Matt Perfect is a procurement guy. But more than this, he is advocating for diverse suppliers, building social procurement capacity, and focused on doing the deals that matter. He does this through his facilitation and coaching, as a principal of Impact Spender. Unlike many in marketing, Matt believes procurement has an essential role in driving great business and marketing outcomes by doing good, not just cutting costs.

https://www.trinityp3.com/2021/11/procurement-marketing-good-guys/

Anthony Freedman And Darren Discuss Innovation In The Advertising And PR Business

Anthony Freedman is Chairman of Havas, ANZ, Founder and CEO of One Green Bean and Founder and Chairman of HOST. Located in London, Anthony talks about his career in advertising and public relations and how his experience allowed him to embrace opportunities to innovate, not for the sake of being different, but by being unencumbered by industry tradition, he was able to apply logic and common sense to create an innovative creative agency with an outsourced creative department (HOST) and a public relations company that thought of owned, earned and shared media as a way to extend paid media, before POES was even a thing.

https://www.trinityp3.com/2021/11/innovation-in-advertising-pr-business/