Managing Marketing

Drew Baker And Darren Talk Websites And How To Make Them Great

Drew Baker is the Technical Director and a partner at Funkhaus, an LA based digital agency working at the intersection of strategy, design, content, and technology. Drew shares his thoughts on what makes a great website and how important, but challenging it can be to clear understand who you are and what you want to achieve. He shares his experiences with clients for whom they have designed and built world class websites and what it takes to make them great. You can check out their website at https://funkhaus.us/

Andrew Fraser And Darren Discuss Network, Indie, In-House And Freelance Creative Life

Andrew Fraser is a Creative Director. He is also the founder of “We Meet At Last”, an enterprise where brands go to work directly with creative talent. The concept arose during a career initially in big network agencies, then smaller indie agencies, freelance and then in-house agencies as a creative, creative director and executive creative director. Now, he is building a new enterprise, where creative people can have the opportunity of working directly with marketers, providing the best of each and all of his experiences.

Francis Coady And Darren Discuss Music, Movies and Media Agency Marketing

Francis Coady is the Chief Marketing Officer at Havas Media Australia, but it is his background in the music and entertainment industry that has shaped his career and his view of building and managing brands. The importance of storytelling and narrative and the strategies to create engagement and build loyalty with the audience that he brings to brands and the agency. He shares the lessons and the challenges he has faced in applying these approaches, particularly in the B2B category.

Nisha Rajamani and David discuss DE&I in agencies and beyond

Nisha Rajamani is a long-standing media agency professional and more recently has served on the Media Federation of Australia’s DE&I Advisory Council. She also happens to be an Australian woman with an Indian cultural heritage. David and Nisha discuss her personal cultural journey, events that shaped her views of herself and her professional surroundings, the strategic development of the MFA’s DE&I strategy and what needs to happen in the future to ensure true recognition and embracing of diversity, beyond words.

Jack Watts And Darren Talk Building A New World Agency

Jack Watts is the Global CEO of Bastion, Australia’s largest independent agency, with offices in the USA, New Zealand and of course Australia. Founded in 2009 by Jack and his brother, they have grown through developing and acquiring a formidable breadth of specialist capabilities across the communication spectrum. Sharing their foundation story, he demonstrates how two industry outsiders have taken on the large holding companies to create a New World Agency.

Adam Murphy And Darren Discuss The Power Of Curiosity In The Commercial World

Adam Murphy has an extensive career in research, insights and innovation, particularly focusing on the brewing industry. This has led him to founding Curioso, to champion a culture of curiosity in the commercial world. Adam shares his belief in the importance of fostering curiosity within organisations as an essential skill. Yet many organisations are dominated by counter-curiosity relief and practices that are putting their survival at risk.

Anne Miles and David Discuss Conscious Capitalism, Workplace Behaviours and The ShEqual movement

Anne Miles is an entrepreneur, founder of the Suits & Sneakers agency, an industry mentor and outspoken advocate for big issues in marketing and society more broadly. In this wide-ranging discussion, David and Anne talk about everything from professional and personal experiences that have shaped them both, to why Anne believes that the ShEqual movement is misguided, and the importance and relevance of conscious capitalism in business.

Ryan Gracie And Darren Talk Retail Brand And Business Building

Ryan Gracie is the Chief Marketing Officer of the ASX listed MyDeal.com.au, one of the fastest-growing marketplaces in Australia. But Ryan has built a reputation as a retail brand and business builder, from his days in the bricks and mortar JB HiFi to his role leading the transformation of Catch.com..au to today. He shares his passion and excitement for retail and reflects on the career path that has bought him to the leadership role he has today.

https://www.trinityp3.com/2022/03/retail-brand-and-business-building/

Matt Houltham And David Discuss Purpose-Driven Research

Matt Houltham is CMO at Glow, a research platform with the purpose of using research to raise awareness and understanding of how a company’s ESG-related policies and actions affect consumer sentiment and commercial performance. Matt and David discuss insights, politics, ESG in the agency sector and the importance of business and consumers to shaping the agenda.

https://www.trinityp3.com/2022/02/purpose-driven-research/

Jack Byrne And David Talk Starting A Media Agency With No Media Agency Experience

Jack Byrne is the founder and Managing Director of Hatched Media. Jack is unusual because he took the bold step of starting and actively running a media agency without having any experience of working in one. What’s more, he’s made a great success of it - Hatched is now recognised as a rising star in the independent agency sector. Jack shares his personal journey, what motivates him as a business leader, his sliding door moments and what he makes of the industry today and into the future.

https://www.trinityp3.com/2022/02/starting-media-agency-with-no-experience/