Managing Marketing

James Lawrence And Darren Chat About Becoming A Smarter Digital Marketer

James Lawrence is the co-founder and chief marketing officer of Rocket, a leading Australian digital marketing agency. He is also the co-author of the best selling business book, Smarter Marketer. James shares his story from graduating as a lawyer from UTS to co-founding, with his brother David, the web building agency The Web Showroom, which transformed into Rocket in 2017. The book they wrote together is the culmination of their experience and insights across more than a decade of digital marketing for some major brands and provides 11 golden rules to help in-house marketers thrive in an ever changing digital world.

St John Craner And Darren Talk Marketing And Sales For Agribusiness

St John Craner is the Managing Director or Argraian, an indepdent agribusiness that helps rural companies win through proven, effective sales and marketing strategies. St John grew up in the farm land of Essex and started his career at McCann in the UK before finding his way to the other end of the earth. Here, his career has spanned corporate marketing, as well as agency marketing roles. But his first love is growing rural businesses. And he shares the challenges, the mistakes and the opportunities for those willing to commit to this very authentic category.

Jude Leon And David Discuss Marketing To Fill The National Blood Supply

Jude Leon is Head of Integrated Marketing at Australian Red Cross Lifeblood - charged with driving marketing to ensure that, amongst other things, national blood stocks are maintained. Jude and David discuss the importance of the organisation, brand marketing in a NFP environment, the complexity of marketing ‘blood donation’ through the funnel, the effect of COVID on blood donation, and working in purpose and passion driven environments.

Jane Burhop, James Crawley And Darren Chat Creativity And Purpose

Jane Burhop and James Crawley are Creative Directors and co-Founders of Common Ventures, a storytelling and digital communications company celebrating ten years in the industry. They share their experiences of starting a new agency and the lessons they have learned along the way. At the core of Common Ventures has been a philosophy of working with people who share common values (and a love of cheese) be it clients, colleagues or suppliers. Plus their desire to make a difference to their clients businesses by creating work that delivers the desired results.

Anita Zanesco And Darren Discuss The Agency View Of Pitching And Procurement

Anita Zanesco returns to TrinityP3 as a Business Manager following two years of working on the agency side in new business. The experience reminded her of the many challenges and issues that agencies face in pitching and had her reflecting on the invaluable role pitch consultancy plays when managed with the best interests of the client and the agencies. She shares her experiences and observations and talks candidly about the areas where all parties in the pitch process can improve from agency to advertiser and procurement.

Anathea Ruys and David Discuss Working in Global Markets and The Future of The Agency

Anathea Ruys is CEO Australia, UM. She is also a very well-travelled professional, having worked in Asia, Australasia and the USA. Anathea talks with David about their shared international experiences and the learnings she’s brought back to Australia with her; the importance of recognising the changed world we work in; and her ambitions to raise awareness of media as a career path, and her views on the need for change in the way media agencies work from top to bottom.

Matt Bray And Darren Talk The Climate Crisis And Creativity

Matt Bray is the founder of Art Disrupt and the Creative Director of Comms declare, an organisation of advertising, marketing, PR and media professionals who understand the power of communications to create a cleaner, safer climate. He talks about the role creativity plays in addressing the climate crisis and how Comms Declare is collaborating with other creative communities globally, including Clean Creative and Creative for Climate to address the climate crisis.

Andy Morley And Darren Talk Marketing Soup, Scotch And Transport Services

Andy Morley is the director of marketing at Uber and Uber Eats, Australia and New Zealand. He was always attracted to marketing, more for the entrepreneurial opportunities, having managed a nightclub while at University. But his formal marketing career included solid grounding in marketing at Campbell Arnott’s and Diageo working on Johnnie Walker before taking over at the technology company Uber Eats. He shares the challenges and opportunities of working with a customer direct company with a consumer package goods pedigree.

Nick Hand And Darren Explore The Best And Worst Of Agency Timesheets

Nick Hand, the commercially savvy, hands-on agency Finance Director, returns to Managing Marketing to discuss the best and the worse of timesheets. While bemoaned by agency staff, particularly the creative department, they have been an essential tool of the finance department, particularly as the agency fees are still largely based on recovering time and costs. But a new artificial intelligence platform, Tribes.AI is promising to solve all of this and increase agency revenue. Nick shares his experience and thoughts on this latest innovation.

Ed Howley And Darren Chat Why The Pandemic Was The Best Thing To Happen

Ed Howley is the Creative partner at Melbourne's full-service creative agency, By All Means. Like most advertising agencies, they were negatively impacted by the pandemic, particularly one of the smaller but vibrant independent agencies on the scene. But also because being based in Melbourne they had to weather the longest lockdown in the Western world. But even with this significant challenge, Ed and his business partners at By All Means managed to find many positives to come from the pandemic and the lockdown, which he shares here.