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Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog. Named one of the top 20 consultancy podcast 2021 - Welp Magazine
Episodes
Tuesday Aug 13, 2024
Tuesday Aug 13, 2024
Digital Immigrant, Victoria Curro is the Managing Director, and Digital Native, Amy Toma, is an Associate Visual Designer at R/GA Australia and they discuss the insights and consequences of their Gen One research.
One of Australia’s largest and growing demographic is one that has never known the world without the internet. And yet, most of the way we interface with the internet has been designed for digital adopters, rather than for the digital natives of Gen One. This includes digital tools like apps, websites, and government services.
The Gen One research from agency R/GA, the global design and marketing innovation consultancy, shows that this approach to UX design reduces the reach and engagement with the first generation of the internet - Gen One.
You can download the Gen One research at https://genonereport.com.au/
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
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