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Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog. Named one of the top 20 consultancy podcast 2021 - Welp Magazine
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Tuesday Dec 10, 2019
Tuesday Dec 10, 2019
Thomas Bertelsen is the Co-founder and Managing Partner of AI Media planning platform Blackwood Seven, and James Procter is the Founder and Creative Director of the data-led agency One Small Step Collective. They discuss the role of data in planning and predicting media performance and providing a measurement of performance and accountability to delivering results, speculating that the way to connect media and creative concept is data.
https://www.trinityp3.com/2019/12/data-ai-informed-advertising/
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