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Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog. Named one of the top 20 consultancy podcast 2021 - Welp Magazine
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Tuesday Feb 18, 2020
Tuesday Feb 18, 2020
Nick Hockley is the Chief Executive of the ICC T20 World Cup in Australia. He talks about the changing face of sports sponsorship and the increasing opportunities for organisations to become involved in engaging communities by going beyond naming and signage rights in their sponsorships. He highlights the insights from his involvement from the London Olympics and Paralympics in 2012, a signage and naming-right free event. And champions the opportunities of the ICC T20 World Cup, particularly the Women’s Series that culminates with the final on International Women’s Day.
https://www.trinityp3.com/2020/02/marketing-and-sports-sponsorship/
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