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Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog. Named one of the top 20 consultancy podcast 2021 - Welp Magazine
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Tuesday Jul 23, 2019
Tuesday Jul 23, 2019
Mark McCraith is a Business Director and Head of Media at TrinityP3 Marketing Management Consultants. Here Mark talks about his experience both leading major media agencies and being a major advertiser as CMO of FCA. He reflects on the importance of building mutually respectful relationships between the agency and the client or the agency and the media and between the advertiser and the media and how this can pay dividends for all involved.
https://www.trinityp3.com/2019/08/relationship-between-media-owners-agencies-advertisers/
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