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Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog. Named one of the top 20 consultancy podcast 2021 - Welp Magazine
Episodes
Tuesday Jul 09, 2024
Tuesday Jul 09, 2024
Kyle Roof is the co-founder of Page Optimizer Pro. He is also responsible for developing and implementing all SEO techniques used by the agency High Voltage SEO and is the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting-edge SEO techniques.
No matter what you are reading, watching or listening to at the moment, everyone in the marketing, media and advertising world is talking about Artificial Intelligence – AI. Is it an existential threat or a tool to make us more creative, insightful, and effective? The discussion goes on, and the fact is that in many cases, only time will tell.
However, one area where AI is impacting performance right now is SEO. Google continues to be the dominant search engine in the global market, handling more than 90% of all search queries.
However, the rollout of the Google AI search function has had some dramatic impacts on the user experience and the results for brands and media outlets, with some reporting a 40% increase in search traffic.
Kyle is here to answer the question, will AI be the end of SEO?
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketi
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
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