46.7K
Downloads
359
Episodes
Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog. Named one of the top 20 consultancy podcast 2021 - Welp Magazine
Episodes
Tuesday Jul 27, 2021
Tuesday Jul 27, 2021
Emma Terry is Chief Marketing Officer of Tourism Tasmania. Having worked in Australia and international markets in a range of industries from FMCG to NGOs to professional services, Emma talks about the scenario planning she conducted to manage the Pandemic. She talks about the impacts on her team, the changes to her marketing plans, and the flexibility required in communicating the ‘Come Down For Air’ brand platform as the visitor economy was impacted by border closures then re-openings.
https://www.trinityp3.com/2021/07/marketing-tourism-tasmania-during-pandemic/
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.