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Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog. Named one of the top 20 consultancy podcast 2021 - Welp Magazine
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Tuesday Jun 16, 2020
Tuesday Jun 16, 2020
Dr Chris Arnold is the Founder of the Creative Orchestra and The Garage. But he is also the author of the book Ethical Marketing & The New Consumer published by Wiley. Chris shares his thoughts on the rise of consumer demand for Ethical Marketing and the failure of the Government to keep pace with social change. He discusses the drivers of these changes and the response from corporations, businesses, and brands and the need for consumers and society to pressure to achieve further change.
https://www.trinityp3.com/2020/06/ethical-marketing/
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