![Managing Marketing](https://pbcdn1.podbean.com/imglogo/image-logo/6698576/avatars-000508470555-j13e6c-original.jpg)
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Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog. Named one of the top 20 consultancy podcast 2021 - Welp Magazine
Episodes
![Chris Walton And Darren Review The Last Decade Of Media And the Next](https://pbcdn1.podbean.com/imglogo/image-logo/6698576/avatars-000508470555-j13e6c-original_300x300.jpg)
6 days ago
6 days ago
Chris Walton, Managing Director, Nunn Media, has a long and successful career in media and back in November 2013 he was asked to provide his predictions for the coming trends in media. The result of which appeared in Mumbrella under the headline “How big data will transform media agencies”. Here we are more than ten years later to discuss how those predictions have aged over that time.
A week is a long time in politics. It is also a long time in media. So imagine how media has changed over the past decade when it comes to transparency, negotiating power, collaboration and more.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
![Anton Buchner And Darren Chat About The State Of Data, Digital And Technology In Pitching](https://pbcdn1.podbean.com/imglogo/image-logo/6698576/avatars-000508470555-j13e6c-original_300x300.jpg)
Tuesday Jun 04, 2024
Tuesday Jun 04, 2024
Anton Buchner, TrinityP3 Senior Consultant and known as the ROI Guy is responsible for managing and facilitating some of the most interesting and nuanced pitches in this country over the past decade.
Since the pandemic, agencies around the world have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead.
As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our own research called The State of the Pitch in Australia.
One of the more interesting insights was the breadth of disciplines research, particularly Data, CRM, Loyalty, Technology, Digital and SAAS development, which Anton discusses the implication for marketer and procurement wanting to select agencies and suppliers to meet their needs in these growing categories.
You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
![Lydia Feely And Darren Discuss The State Of Pitching For Marketers](https://pbcdn1.podbean.com/imglogo/image-logo/6698576/avatars-000508470555-j13e6c-original_300x300.jpg)
Tuesday May 28, 2024
Lydia Feely And Darren Discuss The State Of Pitching For Marketers
Tuesday May 28, 2024
Tuesday May 28, 2024
Lydia Feely is the TrinityP3 General Manager responsible for managing and facilitating some of this country's most high-profile creative pitches over the past decade. But also brings a marketer focus to the conversation, with a career managing marketing teams across the UK and Australia.
Since the pandemic, agencies around the world have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead.
As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our own research called The State of the Pitch in Australia.
You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
![Tim O’Neill, Jason Ross And Anton Discuss The Challenges And Opportunities Of Generative AI](https://pbcdn1.podbean.com/imglogo/image-logo/6698576/avatars-000508470555-j13e6c-original_300x300.jpg)
Tuesday May 21, 2024
Tuesday May 21, 2024
Coming from Tim O’Neill’s background in running one of Australia’s leading digital agencies - Reactive - selling and then meeting Jason Ross at Accenture, they’ve jumped to now officially launch a next-gen generative AI agency called Time Under Tension.
While there is much AI hype around creation and ideation, there is also much caution and concern.
Anton talks with Tim and Ross about where and how to test generative AI, how to educate and engage conversations across an organisation in terms of usage rights, copyright protection, contracts, and cost management, brand proof of concept use cases, and the gains to be had in harnessing the most suitable AI tools.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
![Kylie Ridler-Dutton And Darren Chat About Getting The Pitch Basics Right](https://pbcdn1.podbean.com/imglogo/image-logo/6698576/avatars-000508470555-j13e6c-original_300x300.jpg)
Tuesday May 14, 2024
Kylie Ridler-Dutton And Darren Chat About Getting The Pitch Basics Right
Tuesday May 14, 2024
Tuesday May 14, 2024
Kylie Ridler-Dutton, a senior consultant at TrinityP3, is responsible for managing and facilitating some of the most high-profile creative pitches in this country over the past decade and is here to discuss the implications for any marketer managing their own pitches.
Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead.
As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our own research called The State of the Pitch in Australia. One of the key findings is that many marketers and procurement teams are simply not getting the basics right. Kylie shares her experience and observations on why this is so.
You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
![Nick Hand And Darren Talk About The State Of Pitch Fees, Agency Fees And Payment Terms](https://pbcdn1.podbean.com/imglogo/image-logo/6698576/avatars-000508470555-j13e6c-original_300x300.jpg)
Tuesday May 07, 2024
Tuesday May 07, 2024
Nick Hand, the Senior Financial Consultant at TrinityP3, has managed and negotiated some of the most high-profile agency pitches in this country over the past decade and is here to discuss the implications for any marketer managing their own pitches.
Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead.
As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our own research called The State of the Pitch in Australia. Nick shares why one of the major pain points is the money. Get the fee wrong and everything else is seriously compromised.
You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
![Jenni Dill, The Neighbourhood And Darren Chat What Makes A High Performing Integrated Agency Model](https://pbcdn1.podbean.com/imglogo/image-logo/6698576/avatars-000508470555-j13e6c-original_300x300.jpg)
Tuesday Apr 30, 2024
Tuesday Apr 30, 2024
The Neighbourhood is an integrated agency model developed by Publicis Groupe Australia and New Zealand for Campbell Arnott’s six years ago. Soon after, Campbell’s sold Arnott’s to private equity firm KKR. So what makes The Neighbourhood the high-performing agency model that won the Grand Effie for the ‘Life’s Little Moments’ campaign and achieved an ROI that put Arnott’s in the top 10% of FMCG campaigns?
Jenni Dill, the Chief Marketing Officer of Arnott’s Group, Imogen Hewitt, Publicis Groupe Chief Media Officer and Spark Foundry ANZ CEO, and Toby Aldred, Saatchi & Saatchi Managing Director and Chief Client Officer of The Neighbourhood, share their ideas and observations on how the model has evolved over the six-year partnership with Arnott’s and what the ingredients are in a successful integrated model partnership.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
![Stephen Wright And Darren Discuss The State Of The Media Pitch In Australia](https://pbcdn1.podbean.com/imglogo/image-logo/6698576/avatars-000508470555-j13e6c-original_300x300.jpg)
Tuesday Apr 23, 2024
Stephen Wright And Darren Discuss The State Of The Media Pitch In Australia
Tuesday Apr 23, 2024
Tuesday Apr 23, 2024
Stephen Wright is TrinityP3’s Media Business Director, responsible for managing and facilitating some of this country's most high-profile media pitches for more than a decade. He is here to discuss the implications for media agencies and their pitches based on the State of The Pitch Australia Research results.
Since the pandemic, there has been an increasingly vocal call from agencies worldwide to ditch the pitch and trade media have run headlines and opinion pieces claiming the pitch is broken and even dead.
As Australia and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our own research called The State of the Pitch in Australia. Run from June to December last year, the report makes it interesting to read what is going on and what is going wrong with pitching. You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
![The TrinityP3 Consultants Discuss The State Of The Pitch In Australian Advertising](https://pbcdn1.podbean.com/imglogo/image-logo/6698576/avatars-000508470555-j13e6c-original_300x300.jpg)
Tuesday Apr 16, 2024
Tuesday Apr 16, 2024
Since the pandemic, there has been an increasingly vocal call from agencies worldwide to ditch the pitch and trade media have run headlines and opinion pieces claiming the pitch is broken and even dead. As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our own research called The State of the Pitch in Australia. Run from June to December last year, the report makes it interesting to read what is going on and what is going wrong with pitching. In this podcast, TrinityP3 Consultants Kylie Ridler Dutton, Lydia Feely, Ellie Angell, Anton Buchner, and Nathan Hodges join host Darren Woolley to discuss the State of the Pitch in Australia. You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
![James Greet And Darren Discuss The Ethics And Challenges Of Zero Net Marketing](https://pbcdn1.podbean.com/imglogo/image-logo/6698576/avatars-000508470555-j13e6c-original_300x300.jpg)
Tuesday Apr 09, 2024
James Greet And Darren Discuss The Ethics And Challenges Of Zero Net Marketing
Tuesday Apr 09, 2024
Tuesday Apr 09, 2024
James Greet is a long-time creative media leader and the co-founder of The Payback Project Australia, a specialist advisory working with Marketers, Agencies and Media owners to help plan a path to net zero by reducing & removing carbon emissions related to content creation and media activities, and in the process become a force for good.
In business today there are a range of ethical and moral challenges. One that has particularly caught the advertising industry is its role in the developing climate crisis. An industry that drives growth could also be seen to drive consumption and, therefore, greenhouse gas emissions.
This has come to a head recently with a campaign by Clean Creative, Comms Declare, and others to name and shame advertising agencies and comms companies that work for fossil fuel clients.
When fossil fuel clients go to the market to select an agency, both sides come to the party: one side ridicules the agencies that pitch for the business, the other side justifies their position. Who is right?
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.