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Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog. Named one of the top 20 consultancy podcast 2021 - Welp Magazine
Episodes
Tuesday Feb 17, 2026
Tuesday Feb 17, 2026
Angela Tangas, the new Global Oliver CEO and The Brandtech Group’s Chief Strategy Officer, and Jack Smyth, Brandtech and Jellyfish’s Country Lead in Australia, discuss the transformative impact of agentic AI on marketing.
We explore the definition of agentic AI, its applications in real-world marketing scenarios, and the benefits it brings to efficiency and decision-making. The conversation also delves into the importance of building consumer trust in AI, the evolving landscape of branding, and the role of creativity in the age of AI. Additionally, they discuss how organizations can attract and retain talent in this new environment and provide methodologies for implementing AI effectively in marketing strategies.
If last year was the year when Generative AI took centre stage with some high-profile brand film productions, then this year is looking to be the year of the agents. Agentic AI is not just the hot topic; it is driving brand transformations as the new operating system for brands, for creativity, for growth and for talent attraction and retention.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Tuesday Feb 03, 2026
Tuesday Feb 03, 2026
Jon Wild shares his insights into how to create a growth engine for a business. From Pet Circle and Groupon, to Hotel Club, Unilever and O2 to name a few.
He shares why and how he distills data to discover a true insight, creates focus for competitive advantage, and rallies resources and teams to run tests successfully at scale. Across all the Ps of true marketing.
Jon emphasizes the need for simplicity in strategy, the significance of understanding unit economics, and the evolving landscape of customer engagement through personalization and effective marketing strategies.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Tuesday Jan 20, 2026
Tuesday Jan 20, 2026
Lydia Feely, General Manager and Kylie Ridler-Dutton, Senior Global Agency Consultant discuss the complexities and challenges faced by marketers in 2025, including the rise of AI, budget constraints, and the evolving role of procurement.
The past year has been a roller coaster ride with holding company consolidations, the continued growth of the independent agencies, principal based media trading, the continued dominance of the social media and technology platforms, the transformational impact of artificial intelligence and more.
Lydia and Kylie explore the impact of the creator economy and the importance of effective agency collaboration, as well as strategies for navigating the changing landscape in 2026.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Tuesday Dec 16, 2025
Tuesday Dec 16, 2025
In this special end-of-year episode of Managing Marketing, host Darren Woolley, Founder and CEO of Trinity P3 Marketing Management Consultancy, brings together a dozen of Trinity P3's subject matter experts to discuss the biggest issues and opportunities facing marketers and their agencies in the coming year, covering topics from pitching and data to finance, DEI, and environmental reporting.
TrinityP3 consultants include Kylie Ridler-Dutton on the challenges of pitching, Nathan Hodges on dealing with complexity, Nick Hand on defining value, Stephen Wright on the impact of AI on media, Adrian Treahy on first party data and privacy, Christopher Sewell on Net Zero Marketing, Ellie Angell on the importance of DE&I, Anton Buchner on IA - Increasing Accountability, Lydia Feely on prioritise to do something, Dr Kate Gunby on measurement, Mark Smith on the BetterPitch and Jeremy Taylor on the conflict of interest for Intermediaries.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Tuesday Dec 02, 2025
Tuesday Dec 02, 2025
John Minty has more than two decades of agency operational experience as a CFO and COO both in the US and Australia for many of the major agency brands.
In the 21st century the advertising agency landscape is rapidly changing. In-housing of agency functions by marketers, the impact of AI, particularly on production, the role of procurement on agency fees, the inability of the industry fee model to maintain and reward value, the associated rise of the independent agencies and the consolidation and transformation of the holding companies are all having major impacts on the agency business model.
He discuss the evolving landscape of advertising agencies, emphasizing the need for bravery, transformation, and a shift in operational practices.
John explore the importance of defining agency performance beyond traditional metrics, the impact of pricing models, and the necessity of fostering a culture of togetherness and experimentation. The conversation highlights the critical role of people in agency success and the need for all levels of staff to engage in operational change.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Tuesday Nov 25, 2025
Tuesday Nov 25, 2025
Natasha Aaron has extensive experience in developing and managing high-performance marketing teams across disrupted and rapidly growing retail, e-commerce, and food delivery businesses. Natasha talks about the evolving role of marketing leaders in today's fast-paced environment. She discuss the importance of curiosity, the need for clear communication and goal-setting, and the challenges of managing remote teams.
Natasha shares her insights on building high-performing teams, celebrating small wins, and the impact of AI on marketing practices. The conversation highlights the necessity for marketers to adapt to change, embrace new technologies, and foster collaboration across departments to drive business success.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Tuesday Nov 18, 2025
Tuesday Nov 18, 2025
Dan Ferguson brings commercial rigour to any CMO role with a deep expertise in launching and growing ecommerce sales. He has helped transform Adore Beauty, Power Club, Vistaprint and OfficeWorks amongst others; and is a Board advisor with preezie, and NORA (the National Online Retailers Association).
Dan shares his entrepreneurial wisdom and creativity in a conversation that delves into the importance of leveraging data to gain a competitive edge in the market. He emphasizes the role of understanding the total addressable market (TAM) and how businesses can utilize data to make informed decisions that set them apart from competitors.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Tuesday Nov 11, 2025
Tuesday Nov 11, 2025
Nathan Hodges, Managing Director of TrinityP3 ANZ discuss the complexities of agency rosters in the marketing landscape. He outlines the evolution of agency models, the impact of in-house agencies, and the importance of data-driven decision-making.
Their conversation emphasizes the need for marketers to actively manage their agency relationships and adapt to the changing technological landscape, particularly with the rise of AI. Key insights include the necessity of flexibility in agency models and the importance of understanding both current and future marketing needs.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Tuesday Nov 04, 2025
Tuesday Nov 04, 2025
Abe Kasbo is the founder and CEO of Verasoni. An independent marketing communications advisory firm based in New Jersey. Abe discusses why he published his latest book, Irresponsibly Digital.
He challenges mid market leaders to confront the unchecked excesses and missed opportunities of today’s digital-first landscape.
Abe discusess the importance of accountability, understanding customer behavior, and the need for courage in marketing strategies. He emphasizes the significance of storytelling in marketing, the pitfalls of social media engagement, and the resurgence of traditional media.
From Pet Rocks to Trump; OpenAI to Amazon. Abe and Anton traverse the clickocracy, challenges and opportunities facing marketers today.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Tuesday Oct 28, 2025
Tuesday Oct 28, 2025
Ian Perrin, founder of Speed, talks about his journey in the marketing industry, the importance of differentiating indie agencies, and the impact of mental health initiatives like Keep Talking.
He discuss the evolving landscape of in-housing versus outsourcing, the challenges and opportunities it presents, and the transformative role of AI in marketing.
Ian also emphasizes the need for agencies to focus on client-centric models and the importance of having open conversations about mental health in the industry.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.